Readers
Objective
Action
Who is the audience?
How will you change
the reader?
What do you want the
reader to do?
The audience is an
employer deciding
whether or not they
will desire me.
I want the reader to
believe that I am a
good fit for their
company.
I want the reader to
offer me an interview
opportunity.
Impression
What do you want the
reader to think about
you?
They should think I am
professional and have
researched their
company to see what
their needs are.
To: Lofton Barnes
From:
Date: June 7, 2020
Subject: Marketing Coordinator Application
Dear Lofton,
My name is and I am currently in my final year of my Bachelor’s degree in Business Administration from
the University of Florida. I am interested in applying for your Marketing Coordinator position, requisition
number MARKE01017. My skills in effective team communication and reliable judgment and decision
making will be very beneficial to your organization.
Effective Team Communication
Although virtually every company emphasizes teamwork, I discovered that Village Farms lists effective
communication within a team as one of its core values. I played team sports in high school and learned
quickly how crucial it is for every person to be on the same page, and it is no different in the business
world. Throughout my internships, I experienced both good and bad examples of team communication.
In my first internship, the leader assigned tasks to every member and left them to complete these tasks
on their own. Some members did not complete their tasks correctly and the manager did not check up
on them. This lack of communication wasted much time and effort. However, at my second internship,
the leader not only delegated responsibility but constantly communicated with each member to ensure
that everyone knew their part and how it contributed to our goal. The environment created by this
manager encouraged proactive communication from all members. Because of these experiences, I have
learned that effective communication within groups is derived from proactive members. This trait will
keep everyone from your company onboard, which helps teams work much more efficiently.
Reliable Judgment and Decision Making
Another key skill I have learned is good judgment and decision making. Decision making is a skill that
improves over time with constant practice, and I made many decisions throughout my two internships. I
completed as much research as I could in the time allotted to make the best decision. Afterward, I ran it
by at least one other person to determine if my logic was sound. Once my decision is made, I must
evaluate it, which is the most important step. Even if I made a satisfactory decision, there can still be
room for improvement. Incorrect decisions are the ones I learn most from and therefore spend more
time evaluating. Failure to inspect wrong decisions leads to making the same mistakes over, or making
even worse decisions. Through my experiences, reflection is the most important aspect of decision
making, and that is why I perform it after every opportunity. This skill will help your company in making
more reliable decisions.
The ability to communicate effectively in a team environment and reliable decision making will greatly
benefit Village Farms’ vision of growing organic, environmentally friendly foods. I have great admiration
and respect for your company and have no doubt you will continue to succeed. Please call or text me at
or e-mail me at if you would like to set up an interview. I live in the area and am confident we can work
something out.
Sincerely,