Republic of the Philippines
Biliran Province State University
College of Tourism
Naval, Biliran
Bachelor of Science in Hospitality Management
MACRO PERSPECTIVE OF TOURISM AND HOSPITALITY
First Semester, SY 2019-2020
I.
II.
III.
IV.
V.
VI.
Course Code
Course Title
Pre-requisite
Co-requisite
Credit Units
Time Allotment
:
:
:
:
:
:
THC_111
Macro Perspective of Tourism and Hospitality
None
None
3 Units
3 hours/week, 54 hours/semester
Prepared by:
Reviewed:
ALEXANDER REX E. SANOSA, MM-TM
InstructorDean
Date: __________
JANE MARIE G. INOCENCIO, DM
CHARIS MA. AMOR R. MANGCO, LPT
Part-timer Instructor
Date: __________
MAFEL A. PIOL, DM
Chairperson of BSHM Program/DQMR – COT
Date: __________
Date: __________
Approved:
LEOMERO H. GARCIA, PhD
Vice President for Academic Affairs
Date: _________
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Republic of the Philippines
Biliran Province State University
College of Tourism
Naval, Biliran
VISION
A state university leading in research and innovation for human empowerment and social development.
MISSION
To advance the university with innovation human resource, responsive research, sustainable production, and demand-driven extension services.
QUALITY POLICY
"NSU is Yes to, Open to, and United to quality education by developing world-class graduates and intensifying research and development,
extension, and production in compliance to statutory and regulatory requirements to ensure customer satisfaction that leads to the continual
improvement of the quality management system."
COLLEGE GOALS
1. Provision of advance instructions in the fields of tourism and hospitality industries;
2. Yielding globally competitive graduates of the dynamic needs of tourism and hospitality industry while inculcating professional ethics,
traditional values and culture.
3. Building strong linkages among industries, government and educational institutions; both local and international, via collaborative research
works, community development, and professional consultancy programs.
I.
Outcomes
Page 2 of 14
Republic of the Philippines
Biliran Province State University
College of Tourism
Naval, Biliran
Institutional Outcome
Program Outcome
Program Educational
Objectives
I,E,D
Course Outcomes
CO1.Deconstruct tourism concept and
terms that are common in the different
sectors under the tourism industry basing
on the RA 9593 and the principles of
tourism in the Philippine context (Dr.
Zenaida Cruz).
CO2. Evaluate the impacts of tourism to
the society, economy and environment in
local, national and global platforms through
John Elkington’s Tourism Sustainability
Framework widely known as the 3Ps or the
Triple Bottom-line Framework.
CO3. Propose strategic plans responsive
on the current issues and future trends
challenges of tourism throughSWOT
Analysis and Risk and Opportunities
Assessments as foundations in strategic
planning.
II.
Course Description
Page 3 of 14
Republic of the Philippines
Biliran Province State University
College of Tourism
Naval, Biliran
This course is designed to give a clear and whole overview of Tourism and Hospitality as an ecosystem and goes beyond the usual closedconcept of tourism. It introduces the concepts and terms that are common throughout the different sectors. It also intends to develop, update and
maintain local knowledge as well as industry knowledge. It shows the structure and scope of tourism as well as the impact of Tourism as an
industry in relation to the world economy and society. It also illustrates the effects of the convergence of tourism with the other local industries and
discusses the major factors that influence the history and future of tourism in the world and in the Philippines. It also introduces the sustainable
goals of tourism and discusses, among others, how to develop protective environments for children in tourism destinations; to observe and
perform risk mitigation activities; etc. The students will also learn to appreciate the key global organizations and the roles they play in influencing
and monitoring tourism trends.
(Copied from the suggested course description in the CHED Memorandum Order No. 62, series of 2017, Appendix E, page 51 of 73)
III.
Learning Plan
Week
Course
Outcomes
I.
W1
W1-7
CO1
Teaching and Learning
Assessment Tasks
Activities
VMGO Orientation
 The learners will have  The students will have a 31) NSU Vision
a game relating the
minute
papertest
to
2) NSU Mission
VMGO
of
the
synthesize what they have
3) NSU Hymn
university
and
the
learn
from
the
game
4) College
Goals and
college and after, the
anchored on the VMGO.
Program Objectives
teacher will debrief
them regarding the
activity.
The
Meaning
and  The learners will have  Thestudents will have their
Importance of Tourism
aninteractive
group
case
analysis
1) Definition of Tourism
lecturetteon
the
presentation
on
2) Meaning of Tourist
meaning,
concepts,
“Understanding the Tourist
3) Elements of Travel.
terms,
organizations
Product” with the following
4) Residence of Traveler
and importance of
criteria:
Topics
II.
Learning Resources
Remarks
 University Code
 Article Review
Rubric
 Journal Study of
Koutoulas (2004)
 Principles of
Page 4 of 14
Republic of the Philippines
Biliran Province State University
College of Tourism
Naval, Biliran
 Comprehension and
5) Purpose of Travel
tourism
response to article’
6) The Nature of a Tours
 The learners will do an
dimensional questions
7) The Tourist Product
article
reviewin

Summary for Article
8) The Tourist Destination
groups; 5 students in a

Presentation
9) Tourist Services
group on a journal
 Conclusions
10)Characteristic
of
study
regarding

The
students will take a
Tourism Importance of
tourism and tourist
summative test through
Tourism
product guided by
pencil and paper test.
11)Tourism Network and
dimensional
Supply Components
questions.
12)Tourism Organizations  The
groups
will  The group will present
theirevent mapsregarding
perform case analysis
the history of tourismbased
on
the
reviewed
on their research from
journal study.
various literatures available
in the internet with the
III. The History of Tourism
following criteria:
1) Early
Tourism
to
Event Map
Modern Tourism
 Documentation
of
2) Origin of Tourism in the  The students will work
Events
Philippines
in groups; composed
 Content/facts
of 5 students per group
 Accuracy
that will research on
 Information fluency
 Style and Organization
reliable
literatures
 Mechanics
regarding the origin
and growth of tourism Presentation
 Time limit
globally and nationally.
 Cooperation
 The group will have a
 Organization
literature
review
 Content
Tourism Book of Dr.
Cruz(2018), pp. 118, 57-127.
 Event Map Rubric
 Group Presentation
Rubric
 Reliable literatures
in the internet
 Principles of
Tourism Book of Dr.
Cruz (2018), pp. 1944.
Page 5 of 14
Republic of the Philippines
Biliran Province State University
College of Tourism
Naval, Biliran
IV. The Psychology of Travel
1) The Psychology of
Travel
2) Travel as a Means to
Satisfy a Need and
Want.
3) Classification
of
Travelers based on
Personality
4) Classification
of
Travelers based on
Purpose of Travel
5) Travel Constraints
presentation on the
literatures they have  The group will have their
gathered and read.
presentations
of
their
inventories
of
travel
constraints out from the
journal article they have
read
entitled;
“Understanding
Travel
Constraints: Application and
Extension of a Leisure
Constraints
Model”
assessed by these following
criteria:
 The class will have an
 Time limit
interactive
 Cooperation
 Organization
discussion on how
 Content
psychology influences
 The students will take a
travel.
summative test through
 The class will be
pencil and paper test.
working in groups; 5 in
a group and each
group will have its
buzz sessionon a
journal article relating
common
travel
constraints of today
guided
by
some
dimensional
questions.
 Group Presentation
Rubric
 Principles of
Tourism Book of Dr.
Cruz (2008), pp.
 Journal Study of
Nyaupane and
Andereck (2008)
 Journal Study of
Chen, Huang, and
Cheng (2009)
 Journal Study of
Ferreira, Perks, and
Oosthuizen (2016)
 Journal Study of
Madrigal (1995)
Page 6 of 14
Republic of the Philippines
Biliran Province State University
College of Tourism
Naval, Biliran
W8-14
CO2
V. The Economics of Tourism
1) The Role of Tourism in
Economic
Development
2) Economic Impact
3) Direct and Secondary
Effects
4) Tourism Multiplier
5) Cost-Benefit Ratio
6) Undesirable Economic
Aspects of Tourism
7) Employment
Opportunities
VI. The Sociology of Tourism
1) The Social Nature of
Travel
2) The Social Effect of
Tourism
3) Socioeconomic
Variables and their
Effect on Travel
4) Preferences of
International Tourist
5) Types of Tourist Roles
 The class will have an
interactive
discussion on how
tourism influences a
country’s
economy,
society
and
environment.
 The class will be
working in groups; 5 in
a group and each
group will review the
given case studies
relating
tourism’s
economic, social, and
ecological impacts.
 After reviewing, the
groups will craft an
inventory of impacts as
a project that are
present today in the
Philippines guided by
the 3 Ps of John
Elkington’s framework
and provide solutions
in the perspectives of
 The group will have
presentations
of
project with these two
of criteria:
Project
Quality
Efficiency:





their
the
sets
and
Identifying Problems
Identifying
Relevant
Information
Analyzing Problems
Using strategies
Reflecting
Presentation




Time limit
Cooperation
Organization
Content
 The students will take a
summative test through
pencil and paper test.
 Journal Study of
Wong, Cheung, and
Wan (2013)
 Group Presentation
Rubric
 Group Project
Rubric
 Principles of
Tourism Book of Dr.
Cruz (2018), pp. 4556 & 128-151.
 Journal Study of
Zak (2015)
 Journal Study of
Pramanik and
Ingkadijaya (2018)
 Journal Study of
Jordan (2019)
 Journal Study of
Sañosa (2019)
Page 7 of 14
Republic of the Philippines
Biliran Province State University
College of Tourism
Naval, Biliran
6) Social Tourism
the tourists, residents
and the government.
VII. Ecotourism
1) Definition of
Ecotourism
2) Types of Ecotourists
3) Ecotourism’s
Importance
4) Responsibilities of all
tourism key
stakeholders
5) 3Ps of John Elkington
W1516
CO3
VIII. Tourism
Beyond
and  The class will have an  The groups will present to
Tourism Issues
interactive
the panel their strategic
- The Bright Future of
discussion
on
plans on their chosen case
Tourism and Hospitality
tourism’s trend and
study with these two sets of
- Issues in Tourism
future
developments
criteria:
- The Future of Tourism
influences a country’s Strategic Plan:
 Identified the issues
and Hospitality
economy, society and
and matters on-point
- Risk Mitigation Activities
environment.
 Appropriateness of the
in Tourism overgrowth
 The class will be
solutions
working in groups; 5 in
 Collaboration
 Organization
a group and each
 Authenticity
group
will
pick
Presentation:
reliablecase
 Time limit
studywhich portrays
 Cooperation
the status of a certain
 Organization
 Strategic Plan
Evaluation Rubric
 Group Presentation
Rubric
 Principles of
Tourism Book of Dr.
Cruz (2018), pp.
152-188.
 Reliable literatures
in the internet
Page 8 of 14
Republic of the Philippines
Biliran Province State University
College of Tourism
Naval, Biliran
 Content
destination
or
attractionand make a
personalSWOT
inventory and Risk
and
Opportunity
Assessment(ROA)
out from the studythe
group will pick.
 The group will then
create their strategic
plan guided by their
SWOT inventory and
ROAout from the case
the groupswill analyze
as their projects.
 Same groupings of the
students will have their
presentations of their
strategic plans through
panel discussion.
Two Weeks (W17-18) is allotted for the adjustments on classroom engagement such as major examination, project making, research work, outreach
activities, self-directed learning, and other curricular and extra-curricular activities.
IV.
References
Chen, J. S., Huang, Y.-C., & Cheng, J.-S. (2009). Vacation Lifestyle and Travel Behaviors. Journal of Travel and Tourism Marketing,
26, 494-506. doi:10.1080/10548400903163038
Page 9 of 14
Republic of the Philippines
Biliran Province State University
College of Tourism
Naval, Biliran
Cruz, Z. L. (2018). Macro Perspective of Tourism and Hospitality (First ed.). Manila, Philippines: REX Book Store, Inc. Retrieved July
26, 2019
Ferreira, D., Perks, S., & Oosthuizen, N. (2016). Travellers’ perspectives of travel constraints and travel. African Journal of Hospitality,
Tourism and Leisure, 5(4), 1-23. Retrieved July 26, 2019, from
http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_34_vol_5__4_.pdf
Jordan, R. P. (2019). Tourism Industry Generic Skills of Bachelor of Science in Tourism Management Students in Naval State
University. 2nd International Multidisciplinary Research Conference (p. 114). Tacloban: Leyte Normal University. Retrieved July
30, 2019
Koutoulas, D. (2004). Understanding the Tourist Product. Interim Symposium of the Research Committee on International Tourism.
Mytilini: International Sociological Association (ISA). doi:10.13140/RG.2.1.2250.4806
Madrigal, R. (1995). Personal Values, Traveler Personality Type, and Leisure. Journal of Leisure Research, 27(2), 125-142. Retrieved
July 26, 2019, from https://www.nrpa.org/globalassets/journals/jlr/1995/volume-27/jlr-volume-27-number-2-pp-125-142.pdf
Nyaupane, G. P., & Andereck, K. L. (2008, May). Understanding Travel Constraints: Application. Journal of Travel Research, 46, 433439. doi:10.1177/0047287507308325
Pramanik, P. D., & Ingkadijaya, R. (2018). The Impact of Tourism on Village Society and its. IOP Conference Series: Earth and
Environmental Science. Researchgate. doi:10.1088/1755-1315/145/1/012060
Sañosa, A. E. (2019). Assessment of Readiness of the Food and Beverage Sector in Naval, Biliran to Change toward Sustainable
Tourism Business Practices. 2nd International Multidisciplinary Research Conference (p. 117). Tacloban: Leyte Normal
University. Retrieved July 30, 2019
Wong, M., Cheung, R., & Wan, C. (2013, June). A Study on Traveler Expectation, Motivation and Attitude. Contemporary Management
Research, 9(2), 169-186. doi:10.7903/cmr.11023
Page 10 of 14
Republic of the Philippines
Biliran Province State University
College of Tourism
Naval, Biliran
Zak, A. (2015). Triple Bottom Line Concept in Theory and Practice. (M. Rojek-Nowosielska, Ed.) Prace Naukowe Uniwersytetu Ekonomicznego we
Wroctawiu Research Papers of Wroctaw University of Economics, 251-264. doi:10.15611/pn.2015.378.2
V.
Suggested Readings






VI.
Vacation Lifestyle and Travel Behaviors, Chen, J. S., Huang, Y.-C., & Cheng, J.-S. (2009)
Travellers’ perspectives of travel constraints and travel, Ferreira, D., Perks, S., & Oosthuizen, N. (2016)
Personal Values, Traveler Personality Type, and Leisure, Madrigal, R. (1995)
A Study on Traveler Expectation, Motivation and Attitude, Wong, M., Cheung, R., & Wan, C. (2013, June)
Tourism Industry Generic Skills of Bachelor of Science in Tourism Management Students in Naval State University, Jordan (2019)
Assessment of Readiness of the Food and Beverage Sector in Naval, Biliran to Change toward Sustainable Tourism Business
Practices, Sañosa (2019)
Course Requirements
A. Lesson Assessments
Assessment 1
Assessment 2
Assessment 3
Assessment 4
Assessment 5
Assessment 6
Group case analysis presentation
Pencil and paper test
Event mapping
Group activity presentation
Pencil and paper test
Group project presentation
CO1
CO1
CO1
CO1
CO1
CO2
100 points
30 points
100 points
100 points
30points
100 points
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Republic of the Philippines
Biliran Province State University
College of Tourism
Naval, Biliran
Assessment 7
Assessment 8
Pencil and paper test
Groupproject presentation
CO2
CO3
30 points
100 points
B. Long Examinations
Exam 1
Exam 2
C. Projects
Project 1
Project 2
VII.
Midterm Examination
Final Examination
60 points
60 points
Inventory of Tourism Impacts
Strategic Plan
100 points
100 points
Grading System
Formative Assessment
Summative Assessment
Participation
Attendance
Projects
TOTAL
100%
VIII.
25%
30%
20%
10%
15%
Classroom Policies
1. A student must be punctual and regular in his class attendance.
2. A student who is late fifteen (15) minutes should be marked absent. However, a student who has been tardy for three (3) times of less than fifteen
(15) minutes shall be considered as having absent once.
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Republic of the Philippines
Biliran Province State University
College of Tourism
Naval, Biliran
3. A student who incurs an absence of more than 20% of the total class hours in any given subject per semester will be dropped by the instructor/
professor concerned after notice has been served to the parents.
4. An absence is justifiable if caused by illness or other grave reasons.
5. For habitual absences, a student should present an excuse letter duly approved and signed by the guidance counselor when he/she reports to his
classes.
6. No student is allowed to leave the classroom without due permission from the faculty member concerned.
7. Students should strive for academic excellence.
8. Dishonesty, cheating in class work, forging of school records, taking an examination in place of another student and/or stealing test questions/
disseminating contents to other students are major offenses which should be dealt with accordingly in accordance with the provisions of the
University Code and in the Students’ Handbook.
9. Smoking and idle conversation are strictly prohibited.
10. Students under the influence of liquor shall not be allowed to attend classes.
11. Every student must help keep the classrooms, restrooms, and surroundings clean and tidy.
12. Avoid creating noise while waiting for the Instructor or Professor. If the Instructor or Professor is absent, leave the room quietly and study in the
library.
13. Texting during classes is strictly prohibited. All mobile gadgets or cell phones should be in silent mode and/or turned off during classes.
(excerpt from Students’ Handbook of Naval State University Rule XX, Section 78, #2)
IX.
Consultation Hours
TFri – 1:00 pm to 2:30 pm
X.
Additional Requirements
 Learning Journal –This output will not be graded but will be required to complete the course. This learning journal should contain
his/her learnings in every meeting. These learnings include but not limited to lessons learned, integrated values, and life lessons.
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Republic of the Philippines
Biliran Province State University
College of Tourism
Naval, Biliran
 Compilation of Handouts –This output will not be graded as well, but will also be required to complete the course. This compilation
should contain all the handouts given by the instructor during the entire semester.
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