Metrics To Focus On While Conducting
Your PPC Campaign
The key performance indicators are considered important in PPC. These help in tracking the
paid ads’ performance. As per the marketing goals of your company and the benchmarks of the
industry the PPC metrics vary. Some of the metrics that you should focus on while conducting
your PPC campaign are given below.
1.Average Click-Through Rate – The success of a pay-per-click campaign is indicated by the
clicks. The possibility of a valuable and relevant ad to be clicked by the people is much more.
The decision of boosting the bids or pausing the campaigns is taken by the marketer on the
basis of ad clicks. But the performance of your campaign is not completely determined by the
clicks only. So, here it becomes important for you to measure the click-through rate.
Click-through rate = Number of clicks/Total impressions
2.Quality Score – Your ad content’s relevance and quality are determined by a metric known as
quality score. By using a number of pay-per-click metrics the quality score helps in calculating
your ad’s value. These metrics are:
·
Quality of the landing page
·
Ad relevance
·
Click-through rate
On a scale of 0 to 10, you can measure the quality score. When between 7 and 10 your quality
score exists then it will be considered as good.
3.Impression Share – The number of individuals who have seen your ad will be determined by
a very simple pay-per-click metric known as impression share. Impression share does not
indicate the success of your campaign. It determines your position as well as your rivals’
position. For example, if 55 % is your impression share then your competitors will get 45 %
impressions.
If you want to increase your engagement and build traffic in an inorganic way and by paying
money then it will be good for you to contact PPC Management services. With this, you can
oversee and manage the ad spend of your company’s PPC.