2020 DSE 6688 Technology Start Up - Information and Policy
Course Description
This is a practical course on entrepreneurial business management as a living skill to
start, build and grow a technology enterprise. Learn how to create a technology business
based on the know-how and wisdom from Silicon Valley to Asia, including evaluating
business opportunities, innovation, generating business model, business plan, team
building, competition analysis, IP, financing, growth, Silicon Valley and Asian business
culture.
Course Objectives
Introduce the fundamentals of building a rapidly scalable and impactful technology
business, pioneered in Silicon Valley and now being emulated around the world.
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Understand entrepreneurship and its process in high-technology industries; dispel
common myths and misconception.
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Understand the prevailing Silicon Valley business culture, foundation of Silicon Valley’s
tremendous financial success.
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Get the best from both sides of the Pacific.
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Learn skills important for the 21st century technology business leaders and
practitioners..
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Stimulate continuous learning and personal reflection regarding entrepreneurship and
your future.
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Cultivate entrepreneurial mindset. When others see insurmountable problem,
entrepreneurs see tremendous opportunities
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Learning outcomes
After taking the courses, the student should have an understanding of:
The basic criteria to differentiate between an idea and a viable opportunity to create and
grow a high-impact business or enterprise.
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1.
2.
The entrepreneurial process, strategy, marketing, and finance in pursuit of an
opportunity.
3.
The essential skills for team building. How to work a team, be a good supporter and
leader.
4.
The nuts and bolts of running a start up
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5.
The entrepreneurship mindset that values creativity, innovation, ethics, leadership and
social responsibility.
6.
Entrepreneurial process can be applied to many different activities personal and
professional development in life.
Who is this Course For?
This course is designed for all majors, including business, engineering, science, medicine and
humanity students who seek to understand the key processes in entrepreneurship and
innovation, and the entrepreneurial mindset.
Topics introduced in this course are relevant to future founders, leaders and employees of
enterprises, seeking for personal growth and advancement in career.
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Technology business is built on teamwork between technology and business people. If you are
curious about how these could be achieved and aspired to do the same this is the course for
you.
How Will You Learn?
Building a technology start up involves both individual and team effort. The Classes are
designed to assist our students to acquire the skill of starting a technology business by
doing and experiencing it.
Students form project teams at the beginning of the term. An Each team will be required
to work on two major tasks: to complete a written HBS case analysis for class discussion
and a technology start up opportunity analysis plan for the final.
Technology Entrepreneurship is living skill. Each student is required to complete a “
Personal Career Business Plan “ at the end of the term using methods learned in the
course.
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Lectures and expert and opinions are presented in short video scripts of 5-10 min. long.
Individual students are required to submit written comments for study questions after
the Q & A of each lecture or video talk. Comments are graded. The accumulated score
constitutes the class participation grade.
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Idea sharing is part of the learning process. Group discussion is encouraged for both the
team and individual assignment.
How Do We Teach?
The course is organized in three modules consisting of multiple sessions each:
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1.
Opportunity recognition, innovation and entrepreneurial mindset. Road
map of a technology start up
2.
Tools for Assembling Resources and Managing Growth
3.
Putting it all together - Apply knowledge learned to identify and assess a
scalable technology business opportunity or social entrepreneurship;
Entrepreneurial Ecosystem; Entrepreneurship and You
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Through case studies, lectures, video talks from entrepreneurial thought leaders,
study questions, class activities and projects that cover high-growth and high
impact ventures in information technology, consumer products, customer service,
life sciences, green technology and other industries, this course provides the
student with the knowledge necessary to successfully identify a true business
opportunity and skills to start, grow and maintain a technology business.
Course Materials
For Individuals:
 Lecture material and notes based on real world work experience of Silicon Valley
entrepreneurs and corporate executives, complimented with up-to-day local
expert opinions.
 5-10 minutes topical Lecture segment followed with a study question to reenforce key ideas.
 Recorded topical talks by entrepreneurial thought leaders From Silicon Valley
 Follow up study questions to reinforce understanding
 Class room and out of the classroom activities to acquire real world experience
 Assigned reading material
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For Team Activities:
 Harvard Business Case analysis
 Technology Business Venture Opportunity Analysis Plan (TOAP)
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On line Handout
 Lecture notes
 Harvard Business School cases.
 Legal forms
 Reading material, Articles and book exerts
Class Room Etiquette and Policy
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Students will be evaluated based on attendance and contribution to in-class discussion and
timely completion of assignment.
Participation in class room discussion freely and without fear is strongly urged. No opinion is
held in disregard. There is no penalty for taking a definite stance and expressing new ideas
Consider this is as the opportunity to exercise your imagination. You are entitled to be extraordinary.
Think and act like a person with Silicon Valley mindset and attitude.
Communicate with courtesy.
Treat people with different opinion and came from different background with civility.
Grading Policy and Assignments
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Final Grade will be based on a combination of individual (50%) and team (50%) team
effort:
Individual Assignment
 Participation in class, individual written comments and study questions (20%)
 An individual midterm assignment. (15%)
 A Personal Business Plan executive summary (15 %)
Team Assignment
 Weekly assignment (20%)
 A Tech Business Opportunity Analysis Project (30 %)
There is no final exam.
Assignment due time
Assignment is due 8:00 AM of next session
“Turn-around time” shall be less than 3 weeks from the assignment submission deadline
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Grading Weekly Assignment
Letter grade A, B, C and F are given to each weekly assignment
Final grade
Letter grade are given.
A
A‐
B
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Letter Grade Description
Outstanding performance on all learning outcomes.
Generally outstanding performance on all (or almost all) learning
outcomes.
Substantial performance on all learning outcomes, OR high performance
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C
D
F
on some learning outcomes which compensates for less satisfactory
performance on others, resulting in overall substantial performance.
Satisfactory performance on the majority of learning outcomes, possibly
with a few weaknesses.
Barely satisfactory performance on a number of learning outcomes.
Unsatisfactory performance on a number of learning outcomes, OR
failure to meet specified assessment requirements.
Attendance Requirement
Students are required to have at least 70% attendance in each course. No make-up
exam will be arranged, except for serious illness/typhoon signal no. 8 or above/black
rainstorm warning.
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Academic Honesty
Attention is drawn to University policy and regulations on honesty in academic work, and to
the disciplinary guidelines and procedures applicable to breaches of such policy and
regulations. Details may be found at http://www.cuhk.edu.hk/policy/academichonesty/.
With each assignment, students will be required to submit a signed declaration that they are
aware of these policies, regulations, guidelines and procedures.
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In the case of group projects, all members of the group should be asked to sign the
declaration, each of whom is responsible and liable to disciplinary actions, irrespective
of whether he/she has signed the declaration and whether he/she has contributed,
directly or indirectly, to the problematic contents.
For assignments in the form of a computer-generated document that is principally textbased and submitted via VeriGuide, the statement, in the form of a receipt, will be
issued by the system upon students' uploading of the soft copy of the assignment.
Assignments without the properly signed declaration will not be graded by teachers.
Only the final version of the assignment should be submitted via VeriGuide.
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The submission of a piece of work, or a part of a piece of work, for more than one purpose (e.g.
to satisfy the requirements in two different courses) without declaration to this effect shall be
regarded as having committed undeclared multiple submissions. It is common and acceptable
to reuse a turn of phrase or a sentence or two from one’s own work; but wholesale reuse is
problematic. In any case, agreement from the course teacher(s) concerned should be obtained
prior to the submission of the piece of work.
References and Citation
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Students are required to submit a comprehensive list of web sites, books and journal
publications from which data, ideas and opinions are used in their individual and team
assignment. List of references is counted as part of the grade.
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