Job Description of Sales Executive: Hospitality Industry
Sales Executive — Responsibilities
The key responsibilities of Sales Executive include:
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Line-up with developed sales plan for products – They must line-up with
comprehensive sales plan with marketing strategies for each product line, customer
demographic analysis, sales forecasts, and growth strategies and will also examine
pricing structure, revenue goals, sales locations, customer retention strategies,
advertising and team activities.
Line-up with developed sales strategy – Follow developed sales strategy to
positioning the brewery’s brand in the market. Maintains professional and technical
knowledge by attending educational workshops; reviewing professional
publications, establishing personal networks, benchmarking state-of-the-art
practices, participating in professional societies.
Line-up with developed sales forecasts – The Sales Executive must follow and
distribute sales forecasts to the other departments within the brewery which help
to adjust production levels and organize logistics.
Line-up with sales and promotional events –The Sales Executive must ensure
these events are well-run and promote the brewery in the best way possible.
Develop relationships with key customers –The Sales Executive must develop
relationships with key customers to sell more products and ensure they remain
happy. Maintains relationships with clients by providing support, information, and
guidance to service improvements.
Analyze customer demographics and market trends – The Sales Executive will
analyze the demographics of both current and prospective customers. This
information will be used for developing market strategies and new products. They
will also analyze market trends to identify which kinds of products will be popular
in the future.
Analyze competitors – The Sales Executive must investigate and analyze
competitors to identify new sales opportunities which help in develop products,
promotional strategy and pricing to succeed in the marketplace. Identifies product
improvements or new products by remaining current industry trends, market
activities, and competitors.
Present sales reports to management – They must present sales reports to his
Reporting Manager by collecting, analyzing, and summarizing information.
Line-up with distribute marketing materials – The Sales Executive may also be
required to work with third party advertising agencies. Once a plan for promotional
materials has been developed, they must ensure it is correctly executed.
Supervise and help other staff – The Sales Executive must ensure that the team is
working productively to generate sales and develop marketing strategies.
Contributes in team effort by accomplishing related results as needed.
Education:
They should have a Bachelor’s or Master’s degree in marketing or business management.
Ideally, they will have a qualification relating to the Hospitality industry or as per
Company Policy
Experience:
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Experience in managing people, in organizing a team and assigning team roles.
Experience in implementing marketing campaigns.
They should be experienced in sales at many different levels in the Hospitality industry.
Experience in preparing Sales report, researching markets and analyzing customer
Experience in industry and understanding of how to sell products.
Year of Experience: As per your company policy (3-5 years).
Skills:
• Good written and communication skills
• Public speaking and Client Relationship skills
• Very personable and capable of persuading people
• Excellent sales and negotiation skills to meeting Sales Goals
• Team management and ability to motivate team member
• An innovative and creative person to emphasizing Excellence
• Presentation skills
• Ability to work Independent and under pressure
Salary: As per company policy
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