RESEARCH TOPIC
THE KOREAN WAVE
Analysising of the Korean Wave(HallyU)
as an Economic Phenomenon
RESEARCH OBJECTIVES
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BRIEF BACKGROUND
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The “Korean Wave/HallyU” refers to the
phenomenon of the globalization of ROK’s
Entertainment and Culture.
Globalization refers to the integration of
international markets, trade and
investments.
Started with its expansion in Asia
*NOTE*
ROK is used to refer to The Republic of
Korea otherwise known as South Korea.
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Impact it has had on ROK’S economic
growth
Can governments replicate a
phenomenon similar to the Korean Wave
with the aim of boosting their economies,
in the wake of social media?
Positive and negative impacts
POTENTIAL RESEARCH GAP
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Possible Industries to target
Economics point of view
BY 113464(FE)
ODHIAMBO NINA-MAMU AMANI