Assignment 2
1. Explain each of the key purchasing criteria.
a) Price- the amount a customer must pay for the service. Anf if the products are the
same, the customer will choose the lower price.
b) Quality- products that has a good quality materials, design or performance.
c) Variety-this is where the customer chose different kinds of shapes design color,
etc.
d) Timeliness- the availability of goods or services when they are needed by the
customer.
2. Differentiate between order qualifiers and order winners
The difference between order qualifiers and order winners is that order qualifiers are the
competitive standards that make the firms products viewed as fit for purchase by
customer while order winners are the standards that separate the products or services of
one firm from another.
3. Explain the four competitive priorities and common strategies firms use to achieve
these priorities
a) Cost- it is the unit product of cost of goods or service. Firms that compete on cost
will lower their operating cost.
b) Quality- it is where the quality of goods are determine by the customer and
translating these into specifications for goods or services.
c) Flexibility- being able to design or produce different goods and services. It includes
customization to meet customer requirements.
d) Delivery Reliability- being able to deliver the goods on time.
4. Describe the term ‘core competency’
It is the strategic advantages of a business. It is the foundation of the company’s
competitive edge, and it guides brand reputation, business growth, and marketing
strategy.
5. Describe the three levels of strategy.
a) Corporate level- it is where your business areas will operate. It deals with aligning
the resource deployments across diverse set of business areas, related or unrelated.
b) Business level- it where the strategies are formulated for specific strategic
business units and relate to a distinct product market area.
Function level- it is where strat