Founder of Wal-Mart
• Sam Walton was Born on March 29 1918.
• He was an American Businessman and
Entrepreneur.
Slogan
• Save Money Live Better
• Always low prices
Mission
• "We save people money so they can live
better." “If we work together, we’ll lower the
cost of living for everyone…we’ll give the
world an opportunity to see what it’s like to
save and have a better life.”
Vision
5 values guiding Wal-Mart's future:
• Integrity
• Opportunity
• Family and Community
• Purpose
• Responsibility
Wal-Mart
• Wal-Mart Stores, Inc., branded as Wal-Mart is
an American multinational retail corporation
that operates chains of large discount
department stores and warehouse stores.
• It has 10,526 stores and clubs in 24 countries,
operating under 48 different names..
WalMart
• "The secret of successful retailing is to give
your customers what they want. And really, if
you think about it from your point of view as a
customer, you want everything: a wide
assortment of good-quality merchandise; the
lowest possible prices; guaranteed satisfaction
with what you buy; friendly, knowledgeable
service; convenient hours; free parking; a
pleasant shopping experience." Sam Walton
(1918-1992)
DETAIL INFORMATION OF Wal-Mart
Revenue
559.2 billion USD (2021)
Operating income
22.55 billion USD (2021)
Net income
US$ 13.7 billion (2021)
Total assets
US$ 252.5 billion (2021)
Total equity
US$ 87.53 billion (2014)
Owner(s)
Walton family
Employees
2.3 million (2021)
Logo’s of Wal-Mart
Wal-Mart Global Enterprise
Wal-Mart operations are organised into three
divisions :• Wal-Mart stores US
• SAM’s club
• Wal-Mart international
Retail formats
• Wal-Mart Discount Stores
• Wal-Mart Supercenter
• Wal-Mart Market
• Wal-Mart Express
Sam’s club
• Sam's Club stores are "membership" stores
and most customers buy annual
memberships.
• Their old slogan was “We're in Business for
Small Business” which changed to "Savings
Made Simple“
• Wal-Mart also operates more than 100
international Sam's Clubs in Brazil, China,
Mexico.
Wal-Mart International
• Wal-Mart's international comprise 4,263
stores and 660,000 workers in 15 countries
outside the United States.
• The company is the largest private employer in
the U.S. and Mexico, and one of the largest in
Canada.
• In the financial year 2010, Wal-Mart's
international division sales were $100 billion,
or 24.7 percent of total sales.
Strength
• Wal-Mart is powerful retail plant.
• Wal-Mart has grown substantially over
recently year, and has experience global
expansion.
• The company has a core competency involving
its user of IT to support its international
logistics system.
• A focus strategy in place for HRM and
development
Weakness
• The corporate is huge but still has presence in
14 countries.
• Customers sometimes are curious about the
quality of products.
• The market share is low outside the US
market.
• Supplies profit margin is very low.
Opportunity
• Take over , merge with , or form alliances with
global retailers focusing on specific market
such as Europe or China.
• Due to recession in 2008-09 the purchasing
power of customers is reduce.
• Market development untapped market
specially.
Threats
• Being leader it faces a lot of competition.
• Poor human relation.
• Effect on local retailers.
Wal-Mart CSR(Corporate Social
Response)
Some of the Wal-Mart CSR are :•Wal-Mart Launches Major Initiative to Make
Food Healthier and Healthier Food More
Affordable.
•Wal-Mart Foundation Donates $5 Million to
Fight Senior Hunger.
•Wal-Mart and CARE Launch New Initiative to
Empower Marginalized Women in India.
Marketing strategies of Wal-Mart
Top Marketing strategies of Wal-Mart are
•Low Prices
•Easily Accessible
•Appeal to As Many People as Possible
•Social Media Campaigns