EVENT PLANNER
As our Hypothetical Business
Fahad Mollah
ID : 18-36702-1
Monika, Nishat
Anjum
ID: 17-35778-3
Tonmoy, Ahnaf
Tamzid
ID : 17-34873-2
Hasan,
Mohammad Sami
ID : 18-388193
Nature of Business
EL EVENTO is a SME business.
Our company mainly structures an event, coordinate all of the moving parts, and
makes sure everyone has a good time. we do everything involved in making
sure these events go smoothly, including choosing locations, hiring caterers,
entertainment, and other vendors.
OUR BUSINESS PROCESS
Initiation
Planning
Implementation
The Event
Closure
Accounting & finance : For an event management agency It's
a must to keep records all the completed event's transactions.
Client service : client’s satisfaction is directly
connected to an event management agency.
Operations : Multiple operations & management are involved in an event management
agency.
Human resources : Every event planning needs a sustainable workforce for It's further improvement & also
maintaining the work properly.
HIGH
MODERATE
LOW
Threat of
new entry
Competitive
Rivalry
Competitive
Rivalry
Buyer power
Supplier
Power
Threat of new entry (Moderate)
If a newcomer wants to start a company like ours, first they
have to build a skilled Team which will take a lot of time and
will also require a minimum capital of 10 lakh taka.
‘El Evento’ is a wedding planning company with many skilled and expert staff.
Since our company is a service related company we can make a lot of profit if we
can Serve customers at low cost.
The important information of our organization is protected by the management team
Competitive Rivalry (Moderate)
The number of competitors in the current market is
less for our company.
In our event plan we use different and excellent products from other event
planning companies.
We provide the highest level of service to our customers at the lowest cost
so that they do not easily move to another company.
Buyer power (Moderate)
Majority of buyers choose their supplier by relying
on word-of mouth
We charge very little from the customer
compared to our service, So the customer does
not worry about the cost.
Supplier Power (Low)
Hotels with reception and meeting space gain
power by prohibiting the use of outside vendors
and requiring a room block for a minimum
number of rooms to fill
We always try to maintain a good relationship with our supplier.
Since our organization’s job is to plan events, our service is little bit unique.
if our supplier will be the substitute of our business they need to a big
amount of money and proper management with a strong team which is
very difficult.
Threat of Substitute (Not easily measurable)
Large hotel chains offer event planning services to guest that
book hall rooms and meeting rooms as an added incentive
Seller have taken the responsibility of planning events as
a side line function
EL EVENTO
SERVICES
EXPLAINED HOW SUCCESSFUL COMPANIES STAY AHEAD OF COMPETITORS
Access to new: We love to take up new challenges as a team & working in events. We are always
in a mood to provide the best unique service to our customers so that they get the high-end
services beyond their expectations.
Technology: We will be using our mobile app to reach to our customers. In this era of technological
advancement this will give us a edge over other competitors.
Brand Identity: As a startup company, we will ensure that our customers get the best services
possible. Thus, if more and more people start using our services over our mobile app we will be
able to make us a brand identity.
High Customers: As a startup, at first we won't be getting enough customers but as we mature
overtime we will be getting more and more customers.
Low cost leadership: We will provide a service at a lower price than other event management
competitors. If other services charge 10000 BDT for a service we will provide it at least at a 25%
cheaper rate at 7500 BDT. Also we need to maintain good relationship with our customers so that we
can spread our business from customer to customer.
Product Differentiation: Our service is based on mobile app and will give appraisal to the
customer and suppliers as well.
Focus: In a focus strategy, Our company
focuses on a narrow target market segment.
Because we believe that our company is
able to successfully create a good
reputation.
Value chain goal is to produce the products in such a way that we have a Greater value
(to customers) than the original cost of creating these products.
Value Chain activity for our company:
•
•
•
•
•
Initiation
Planning
Implementation
The event
Closure
2. Operations
3. Outbound
Logistics
4. Marketing and
Sales
5. Service
• Integrated
planning
•Brief and manage
suppliers
•reservations
•Assign staff
•Manipulate the
environment
•Reconcile all
revenue and
invoices
•Product Handling
•Delivery
•Invoicing
•Customer
Management
•Business Analysis
•Product analysis
•Market Research
•Site Selection and
Negotiation.
•Vendor Selection
•Meeting
•Budget Planning.
•Coordination
•Event Communica
tion.
•Control of
moving event
Merchandise
•people to be at
the event site on
time
Margin
1. Inbound Logistics
Determining
needs of
clients
Monitoring
implementation
Design of
event
Determining
all logistics
IF YOU HAVE
ANY QUERY,
YOU CAN ASK
FREQUENTLY
Thank you