International Journal of Production Research ISSN: 0020-7543 (Print) 1366-588X (Online) Journal homepage: https://www.tandfonline.com/loi/tprs20 Supply chain design: issues, challenges, frameworks and solutions Steven A. Melnyk, Ram Narasimhan & Hugo A. DeCampos To cite this article: Steven A. Melnyk, Ram Narasimhan & Hugo A. DeCampos (2014) Supply chain design: issues, challenges, frameworks and solutions, International Journal of Production Research, 52:7, 1887-1896, DOI: 10.1080/00207543.2013.787175 To link to this article: https://doi.org/10.1080/00207543.2013.787175 Published online: 18 Jun 2013. Submit your article to this journal Article views: 55573 View related articles View Crossmark data Citing articles: 50 View citing articles Full Terms & Conditions of access and use can be found at https://www.tandfonline.com/action/journalInformation?journalCode=tprs20 International Journal of Production Research, 2014 Vol. 52, No. 7, 1887–1896, http://dx.doi.org/10.1080/00207543.2013.787175 Supply chain design: issues, challenges, frameworks and solutions Steven A. Melnyka, Ram Narasimhana and Hugo A. DeCamposb* a Michigan State University, Department of Supply Chain Management, The Eli Broad Graduate School of Management, East Lansing, MI 48824, USA; bWayne State University, Department of Marketing & Supply Chain Management, School of Business Administration, Detroit, MI 48202, USA (Received 7 March 2013; final version received 13 March 2013) Truly effective supply chain management is planned and purposive. A value-driven supply chain that is coupled to the strategic priorities of the firm is the result of deliberate management action and strategic corporate investments aimed to procure, develop and configure the appropriate resources, processes and metrics that define that firm’s supply chain. A framework of supply chain design is proposed that comprehends three key levels of factors critical in understanding supply chain design: influencers, design decisions and building blocks. Influencers are higher-level considerations such as the business and political environment, the business model employed, the firm’s desired outcomes and the supply chain life cycle. Design decisions include the social, behavioural and physical/structural design elements that define a supply chain. Building blocks include the inventory, transportation, capacity and technology decisions that are used to implement the supply chain. Supply chain design needs to comprehend these three levels of analysis. The articles in this special issue are introduced in the context of these levels of analysis and a research agenda is suggested that can be pursued in light of this framework, highlighting areas that are covered in this special issue and areas where research opportunities exist. Keywords: supply chain design; supply chain architecture; integration; life cycle design; research framework 1. Introduction 1.1 Why focus on supply chain design? The last 20 years have seen the emergence of the supply chain as a critical competitive force in today’s increasingly turbulent marketplace (Lee and Billington 1992; Lee 2004; Melnyk et al. 2009). By drawing on the capabilities (i.e., capacity and skills) offered by the supply chain (the set of upstream and downstream entities who work either directly or indirectly with the firm) and by developing and fostering appropriate ties with both customers and suppliers, firms can realise significant benefits in the form of reduced inventories, lower costs, enhanced responsiveness, and improved strategic focus in terms of design, execution and capital investments (Harvard Business Review 2006). Providing further support for the supply chain’s impact on performance, AMR (a leading supply chain research organisation) stated that in 2008 the top 25 companies with best supply chain practices reported an average return of 17.89% compared with 6.43% for the Dow Jones Industrial Average (DJIA) and 3.53% for the S&P 500 (Reuters January 10, 2008). Yet, in reviewing these findings, it is important to recognise that although supply chain management is not new, it is still evolving. The term was first coined in 1982 when Keith Oliver, a consultant at Booz Allen Hamilton, used it in an interview with the Financial Times (Kransdorff 1982). Since then, its development and growth as a discipline has occurred primarily in the industrial sector. Supply chain management is a concept that has been born of practice, grown through need, and changed in response to various challenges, threats and opportunities. Consequently, until recently, it has largely not been theoretically grounded. Rather, attention has been devoted to understanding what supply chain management is (and is not), how it is related to similar approaches such as logistics, operations management and purchasing/sourcing management (e.g., Cooper, Lambert, and Pagh 1997; Skjoett-Larsen 1999; Larson and Halldorsson 2004), and how it affects performance. The knowledge base on which supply chain management is based is still in flux and surrounded by controversy. For example, there is disagreement over the very nomenclature applied – are we dealing with supply chains, supply chain networks or value chain networks? For the purposes of this note, we shall conform to common usage by using the term ‘supply chain management’. *Corresponding author. Email: decampos@msu.edu Ó 2013 Taylor & Francis 1888 S.A. Melnyk et al. As supply chain management continues to grow in prominence across both practitioner and academic communities, we observe that truly effective supply chain management is planned and purposive. Recently, Melnyk et al. (2010) noted a transition taking place from the strategically decoupled/price-driven supply chain to the strategically coupled/valuedriven supply chain. This transition is not simply a ‘happy accident’. Rather, it is the result of deliberate management action and strategic corporate investments aimed to procure, develop and configure the appropriate supply chain resources that will allow the firm to compete successfully in the marketplace. The concept of supply chain design lies at the very heart of these investment decisions. As first recognised by Fine (1998), supply chain design is a rich aspect of supply chain management that goes beyond issues of make/buy, buyer–supplier relationships, or vertical integration. In recognition of this richness, Fine talked in terms of supply chain architecture, rather than supply chain design. As we shall see subsequently, there is a significant difference between these two terms. To Fine, supply chain architecture enfolds considerations such as geography, organisation, culture and technology. We are now starting to recognise that to maximise the benefits offered by supply chain management, we must design appropriate types of supply chain that vary according to the complex set of considerations listed above. Yet, supply chain design presents managers and researchers with its own set of issues, concerns and obstacles. As this concept is relatively new, the salient issues that define its content, scope and boundaries are still emerging. We now recognise that ‘one size’ does not fit all when it comes to supply chain design. What works well in one setting may not work well in another. For example, Hull (2005) and Hussain, Assavapokee, and Khumawala (2006) have shown that supply-driven supply chains, such as those encountered in the energy/petroleum industries, require different practices if they are to be deployed most effectively and that practices that work well in demand-driven supply chains (e.g., Wal-Mart and Toyota) will not necessarily be appropriate when deployed in supply-driven environments. Humanitarian/ disaster relief systems represent another environment that requires unique configurations of supply chain resources and investments (e.g., Apte 2009; Kovacs and Spens 2009; Tatham and Spens 2011). Given the relevant yet nascent level of this stream of enquiry, it was determined that an appropriate next step would be to solicit research from the broader academic community, thus leading to this call for papers. 1.2 The special issue This special issue aimed to publish a set of papers that will shed greater insight into how supply chain design can help describe, explain, and predict supply chain activities and outcomes at both the corporate and supply chain levels. The intent was to publish research that investigates supply chain design, identifies its various critical dimensions, explores the relationship between design, capabilities and performance, and considers the setting(s) in which particular designs may or may not be appropriate. There was no limit on the type of paper solicited. These papers could be conceptual, empirical, or analytical in nature; they could adopt a domestic or international/comparative focus; and they could pursue either theory-building or theory-testing. In terms of methodology, papers could be based on empirical techniques (e.g., case, field study, survey, archival research, and so on) or on modelling techniques (e.g., optimisation or simulation). Papers that integrated multiple perspectives, that drew on competitive studies (e.g., Far East versus North America), and/or multiple methodologies were especially encouraged. The result was the submission of over 40 papers, of which eight were finally accepted for publication. Each paper was subject to a double-blind review process (see Appendix 1 for a list of reviewers whose involvement made this special issue possible). Before summarising the selected papers, however, it is important to understand them within the context of supply chain design. To do so, we first offer a definition of what is meant by supply chain design; we also develop a framework of supply chain design. These are discussed in the next section. 2. Supply chain design – a theoretical perspective Supply chain design shapes the nature of the supply chain (as illustrated in Figure 1) and ultimately consists of those decisions that influence the investment patterns made by the firm across its various supply chains. These decisions affect the capabilities of the supply chain – in other words, the types of problem that the supply chain can and cannot address (Wu, Melnyk, and Flynn 2010). These decisions also affect the types of relationship that emerge between supply chain partners, the performance measurement systems germane to the supply chain at hand, the degree of supply chain visibility achieved and the overall vulnerability of the supply chain. These investments also affect ‘fit’ – how well the supply chain capabilities match the strategic objectives of the firm, the environment/setting in which the supply chain is deployed and, ultimately, the needs of the firm’s key customer. International Journal of Production Research 1889 Figure 1. The distribution network. 2.1 Supply chain design or supply chain architecture This special issue focuses on supply chain design. Within this issue, we use the terms ‘supply chain design’ and ‘supply chain architecture’ interchangeably. However, we recognise that there are differences between the notion of design and architecture – differences that should be explored in future studies. As highlighted in the preceding discussion, supply chain design is critical, strategic and inherently complex. That may be one reason that Fine (1998) used the term ‘architecture’ in preference to design. These two terms, although closely related, are not necessarily the same. There is significant confusion surrounding the differences separating these two constructs. The Information Technology (IT) field, for example, has explored the distinction between architecture and design (e.g., Rivera 2007). Architecture is seen as being broad-based, driven by need, and systems-oriented: its ultimate focus is on ‘fitness for purpose’ (Rivera 2007, 48). By contrast, design is seen as being shaped and constrained by architecture and focuses more on implementation issues such as feasibility, effectiveness and efficiency. In other words, architecture delineates what we call ‘influencers’ in the next section, where as design refers to the process that culminates in making specific choices pertaining to the various elements of architecture. Not all aspects of supply chain architecture would necessarily apply to supply chain design in all settings. Design is also seen as being more focused, less broadbased, and more concerned with technological issues and problems. In this paper, we recognise these differences and incorporate both dimensions of architecture and design into an overall framework of supply chain design. That is, we view supply chain design as consisting of two separate but interlinked aspects – planning (architecture) and execution (design). 2.2 Supply chain design – defining the concept For the purposes of this paper, we define supply chain design as: identifying the desired strategic outcomes for the firm and developing, implementing, and managing over time the resources, processes, and relationships (within the firm and across the supply chain) that seek to make the attainment of such desired outcomes inevitable over time. Inherently, we regard supply chain design as a dynamic concept. This awareness of the need to regard design as dynamic has been recognised by researchers such as Harrington, Boyson, and Corsi (2011) and Viswanathan (2009). Interest in supply chain design is not new. Other researchers (e.g., Closs and Mollenkopf 2004; Janvier-James 2012; Lambert, Cooper, and Pagh 1998; Samaranayake 2005; Spens and Bask 2002) have focused on this issue from both theoretical and empirical perspectives. However, in many of these studies, the focus has been on issues such as process, investments, and structure without an overall framework that ties these aspects together. In this paper, we define a different perspective of supply chain design. 1890 S.A. Melnyk et al. 2.3 Supply chain design – towards a research framework We view supply chain design (and the resulting supply chains) as being the result of a process that is shaped by three salient dimensions that have a hierarchical relationship: influencers, design decisions and building blocks (see Figure 2). (1) Influencers: These are very broad-based environmental factors that constrain and significantly influence the overall nature of the resulting supply chain. Included are life cycle considerations, desired supply chain outcomes, business models/critical customers, and the overall environment (e.g., political, economic, technology, industry and adjacencies). This is the domain where supply chain architecture is most evident. (2) Design decisions: These are the specific decisions that must be made regarding the overall structure and design of the supply chain. These decisions are constrained by the influencers discussed above. Included are decisions regarding physical network design (capacity positioning, transportation network and geographic dispersion of sites), sourcing strategies (component/subsystem sourcing, global sourcing, spend allocation decisions), social network design (contract flows, information flows, relationship flows, etc.), relationship governance mechanisms (contractual versus collaborative governance), and behavioural management strategies. (3) Building blocks: At the lowest level, building blocks are the specific investments required to implement the above listed design decisions and are the necessary inputs into building the desired supply chain. These building blocks include investments such as physical structures (storage and manufacturing capacity), modes of transportation (logistics capacity), Enterprise Resource Planning (ERP) systems, sourcing decision tools and procedures, contracts, inter-firm process development and investments in social capital. While much supply chain research has delved into the relevance of design decisions and building blocks, there is a paucity of robust empirical and analytical research that explicates the role of influencers in the supply chain design process – particularly research that ties the concept of influencers together with the appropriate design decisions and ensuing building blocks that should be procured or developed. Additionally, to the best of our knowledge, research has not yet explored the role of transitioning supply chains in the presence of a dynamic set of influencers. How does a supply chain successfully transition when the desired outcome shifts from one dimension to another? How and when should certain design decisions be triggered for a given product that is undergoing a transition in its life cycle? Each of these three dimensions (influencers, design decisions and building blocks) must be explored and understood in concert in order to appreciate and manage the richness and complexity inherent in supply chain design. Furthermore, this framework enables us to position each paper published in this special issue according to the proposed three-level supply chain design framework so that the reader can better understand what areas have been addressed and what areas merit future research. Figure 2. Three levels of factors influencing supply chain design. International Journal of Production Research 1891 This special issue publishes a set of papers that shed greater light on how supply chain design can help describe, explain, and predict supply chain activities and outcomes at both the corporate and supply chain levels. The papers collectively employ a myriad of tools and methodologies across various industries and countries to achieve this end, including conceptual, empirical and analytical analysis. Table 1 provides an overview of the contribution that each paper provides in the context of the three-level factor framework just discussed. Section 3 summarises each article in this special issue. 3. Article summaries 3.1 An examination of multi-tier supply chain strategy alignment in the food industry Andrew C. Lyons, Azanizawati Ma’aram The Fisher (1997) framework advocates an efficient supply chain for functional products and a responsive supply chain for innovative products. The authors empirically test this framework in the context of the food industry using a survey of 170 food companies across the UK and Malaysia. Respondents are sampled from multiple tiers in the food industry supply chain, including retailers, distributors and manufacturers. Findings support that an efficient supply chain is, as expected, typically aligned with functional food products across all levels of the supply chain. Innovative food products, however, are aligned with responsive supply chains predominantly with downstream partners while upstream partners such as manufacturers continue to pursue an efficient supply chain, even with innovative food products. These results bring up interesting questions regarding the concept of decoupling a supply chain versus purposeful design from cradle to grave. Are there natural decoupling points in supply chain designs? Can one part of the supply chain be designed to optimise cost while other parts are designed to optimise innovation output, or should one purposefully design an entire supply chain to focus on a single outcome? In terms of the proposed framework, this article addresses design decisions (physical design) and building blocks (physical design). 3.2 Product complexity and supply chain design Robert R. Inman, Dennis E. Blumenfeld This paper uses analytical modelling to explore and quantify the impact of product complexity on the likelihood of supply chain disruption. The authors identify four key design factors that affect performance in the presence of product complexity: (1) the make/buy decision; (2) supplier location; (3) shipping mode/route; and (4) consolidation and deconsolidation centres. The design of supply chains across these four factors should therefore consider the level of product complexity. The arguments presented by these authors highlight the importance of considering product architecture when designing supply chain architecture. In other words, there are some types of supply chain design that are appropriate for a given level of product complexity, and when the level of product complexity changes, so should the supply chain design. In terms of the proposed framework, this article addresses influencers (desired outcome) and design decisions (inventory and transportation). 3.3 The complex adaptive supply network of disaster relief: fostering emergent resilience Jamison Day In this paper, complexity research in science and findings regarding system resilience are applied to a supply chain context. Complex adaptive supply networks are introduced and used to analyse conceptually disaster relief supply chains and the system properties that emerge as a function of three key elements: (1) topology (path lengths, redundancies, Table 1. Supply chain design research agenda – this special issue and opportunities. Life Cycle Lyons & Ma'Aram Influencers Business Model/ Desired Critical Outcome Customer Environment X Sourcing Strategy X X Day X X X Relationship Behavioral Governance Management Inventory Transportation Capacity X X X X X X X X Askin, Baffo & Xia Wilhite, Burns, Patnayakuni & Tseng Physical Design Building Blocks X Inman & Blumenfeld von Massow & Canbolat Design Decisions Social Network Design X X Technology 1892 S.A. Melnyk et al. clustering, etc.); (2) entities (non-governmental organisations, donors, volunteers, media, etc.); and (3) environment. In particular, this paper focuses on the emergence of a resilience capability in disaster relief supply chains and posits various relationships that may arise when considering the impact of these three key elements on that supply chain. This article is a good example of cross-disciplinary study where patterns observed in other fields of research may enable insight into similar phenomena that occur in other settings. In terms of the proposed framework, this article addresses influencers (environment) and design decisions (physical design and social network design). 3.4 Multi-commodity warehouse location and distribution planning with inventory consideration Ronald G. Askin, Ilaria Baffo, Mingjun Xia Analytical supply chain optimisation models typically focus on either strategic decision-making (warehouse capacity, warehouse location) or on operational decision-making (service levels, order size, lead time, mode of transportation). This paper, however, integrates the operational and strategic decision-making into a single model of a three-echelon supply chain, and does so while allowing non-linear shipping costs. The authors demonstrate the model’s capabilities while using a genetic algorithm to solve the sample problem. In terms of the proposed framework, this article addresses design decisions (physical design) and building blocks (inventory, transportation and capacity). 3.5 A strategic decision framework for a value added supply chain Michael von Massow, Mustafa Canbolat Supply chain strategy should link directly to corporate strategy. The mixed integer programming model presented in this paper allows for such alignment and is robust enough to allow for single or diversified supply chain strategies. The model allows for compensatory capabilities across a sourcing portfolio such that it may be possible to source to a group of suppliers that individually do not meet the required capabilities but do so in aggregate. The model takes a three-step sourcing approach that considers: (1) partner standards (minimum acceptable requirements); (2) supply chain standards (pooling allowed); and (3) supply chain characteristics (constraining priorities). In terms of the proposed framework, this article addresses influencers (desired outcome) and design decisions (sourcing strategy). 3.6 Military supply chains and closed-loop systems Allen Wilhite, Laird Burns, Ravi Patnayakuni, Fan Tseng This paper explores supply chain design in military supply chains involved in closed-loop remanufacturing where readiness is the objective and cost is a constraint. In this context, it is not uncommon to find a paucity of suppliers, whereupon the military must choose between outsourcing to a sole supplier or developing the remanufacturing capability in-house. The authors therefore present a mathematical model that can guide this make/buy decision. This paper is an example of the unique design considerations that need to be considered when non-traditional outcomes are the objective of a supply chain. Additionally, this paper mirrors an emerging trend in supply chain management where it is not always the case that a manufacturer has access to multiple competing suppliers where market forces dictate purchase price. Some firms are realising that in the presence of limited supply options (sometimes only one option) supply chain strategy may need to comprehend in-sourcing or a hybrid sourcing strategy that maintains a balance between in-house production and outsourced production. In terms of the proposed framework, this article addresses influencers (desired outcome and business model/critical customer) and design decisions (physical design and sourcing strategy). 4. Future research direction and opportunities One of the objectives of this special issue was to encourage and direct future research into supply chain design. It is possible to identify areas for future research by reviewing Table 1 and focusing on areas in which research is missing. However, these are not the only supply chain design-related topics needing future study. Special attention can also be directed to the topics in the following subsections. 4.1 Uncovering the factors driving supply design Previously, we have noted that supply chain design is very context sensitive. As noted previously, design features encountered in many demand-driven supply chains (e.g., Wal-Mart) would not work well when applied to supply-driven International Journal of Production Research 1893 supply chains (e.g., a supply chain designed around energy or petroleum). Similarly, humanitarian/disaster relief supply chains (e.g., Day et al. 2012) impose their specific demands on supply chain design. What these studies seem to imply is that there are certain underlying traits present in these different settings that significantly shape and influence supply chain design decisions and features. What is needed is a series of comparative supply chain design studies that consider various settings such as humanitarian/disaster relief, mega projects, finite events (e.g., the 2012 London Olympics – a one-time event that has a definite ending point but which requires significant supply chain efforts (Openshaw and Craddock 2012)), and military/defence – to name a few. These studies should identify the supply design features that are both similar and distinct. They should also begin the process of identifying the underlying factors that drive design and that shape the resulting systems. This research line would essentially focus on uncovering the DNA of supply chains. Evidence for the importance of the setting can be found in this special issue by observing the various focal industries that are considered across different papers: military equipment, disaster relief, food and general product manufacturing. 4.2 Focusing on the dynamics of supply chain design Harrington, Boyson, and Corsi (2011), in a recent major study of supply chains, have argued that supply chains have become increasingly dynamic and ‘extreme’. Consequently, the past practice of reviewing supply chain design on a regular, periodic cycle of once every 5–10 years is no longer adequate. Their research, supported by numerous case studies, directs researchers to deal with the dynamics of supply chain design. It raises a number of unresolved questions that merit future research: • • • What type of supply chain features foster supply chains that can easily adapt and change? Correspondingly, what types of feature inhibit rapid changes in supply chain design? What factors signal (trigger) the need for supply chain redesign? What types of technique, procedure or analytics can be used to improve supply chain redesign? This line of research on dynamic reconfiguration of supply chains is important because it recognises that supply chains do not always remain static. Researchers therefore have an opportunity to help identify and understand the underlying factors that influence the dynamic supply chain transition process. 4.3 Impact of alternative outcomes on supply chain design Much of the research into supply chain design has focused on developing solutions where the implied objective function is to reduce cost and/or lead times. Yet, these are not the only outcomes driving supply chain design. Supply chains can be designed to achieve alternative outcomes such as increasing responsiveness, driving innovation or improving sustainability. As the desired outcomes change, we can also expect the optimal supply chain design features and approaches to change. We can expect that design features that work well for cost may not necessarily work well when the underlying goal is to become responsive (as an example). Both empirical and analytical research into the design impact of these different outcomes is both needed and currently lacking. 4.4 Stage of the supply chain life cycle Like products, supply chains experience their own life cycles, or stages of evolution – life cycles that are not necessarily related to the product and its life cycle. The presence of a supply chain life has been recognised by researchers such as Van Wassenhove (2006), who identified three stages of the supply chain life cycle. Kovács and Spens (2007) and Pettit and Beresford (2005) presented three- and four-stage disaster relief supply chain life cycles, respectively. Once we recognise that supply chains have life cycles, we can then investigate what critical antecedents need to be considered at each stage and how the transition from one stage of the life cycle to the next can be managed. These are not trivial issues. For example, if we are managing the transition from pre-planning (the stage that occurs before a supply chain is deployed) to initiation (the first stages in the actual deployment of the supply chain), we are faced by challenges such as identifying the specific conditions that trigger the need for transition as well as coordinating ongoing supply chain flow while simultaneously reconfiguring the architecture of that supply chain. An appropriate metaphor that captures the complexity of this task is rewiring an aeroplane’s electrical system while it is still in flight to its destination. What parts of the system need to be changed first? What changes can happen simultaneously and what changes need to 1894 S.A. Melnyk et al. take place in isolation of others? As we apply Fine’s (1998) dimensions of supply chain architecture to these questions, we realise that it is not enough simply to address the structural design of one’s supply chain in managing transition; rather, it is a combination of structural and cultural initiatives that must be orchestrated in order to bring lasting and effective change. 5. Concluding comments There is increasing evidence of the growing importance of supply chain design. As noted by Harrington, Boyson, and Corsi (2011), in today’s turbulent world, one of the most critical tools available to managers is that of supply chain design (and redesign). Yet, this critical element, while frequently used, is poorly understood. Consequently, this special issue introductory article began by proposing a three-level framework. This framework provides a structure not only for understanding this construct but also for understanding current and future research on the topic of supply chain design. The three levels of interdependent factors include influencers, design decisions and building blocks. These three factors are relevant to the overall strategic success of a supply chain design and have been referenced by Fine (1998) as the supply chain architecture that defines a value chain. Each of the eight articles presented in this special issue were briefly reviewed and placed within the proposed framework. These works included analytical, empirical and theoretical papers across numerous industries and across various continents (Europe, North America and Asia). While this special issue presents works of research that touch on many different dimensions of the proposed framework, many areas remain untouched by both this special issue and by other research in general. As such, we have highlighted numerous opportunities for future research that can build upon that which has already been published. Additionally, other areas of potential future research pertinent to supply chain design have been presented, including: multi-industry studies, supply chain transition studies, the impact of differing desired outcomes, and the impact of the supply chain life cycle. Supply chain design is a rich concept that cannot be comprehended or generalised by any single dimension, neither is it reasonable to expect any single study fully to test and explore all relevant factors simultaneously. Future studies may in fact focus on only one (or a few) salient dimension(s) discussed here. These studies, however, will be well served by placing their focus of research within this proposed framework so that appropriate control variables and other potentially confounding factors can be taken into account. As such, knowledge and understanding on this rich topic can proceed with a common base of assumptions, definitions and frameworks that will guide the formulation of interesting and relevant research questions. The results of such efforts will enable the research community not only to identify stand-alone factors of successful supply chain design, but also to enable the assembly of a complex puzzle whose various pieces work together to orchestrate an overall supply chain architecture designed to meet customers’ needs. Acknowledgements The authors would like to recognise the contributions of the 46 reviewers (in addition to the three special issue editors). These people gave of their time and were willing to share their knowledge in carrying out the reviews. They also responded to telephone calls from the editors as they sought to understand better their reviews and concerns and the perceived contributions of the submissions. 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List of special issue reviewers Jamison Day Lloyd Rinehart Kevin Linderman Madhu Rao Virpi Turkulainen Fan Tseng Xiaodong Deng Kyle Cattani Stanley Fawcett Christopher Fleming Ron McLachlin Edward Davis Diane Mollenkopf Anand Nair Santosh Mahapatra Brian Jacobs Eric Jackson Thomas Kull Stanley Griffis Sriram Narayanan Funda Sahin Vicki Smith-Daniels Claudia Rosales Jennifer Blackhurst Gary Ragatz Christopher Zobel John Macdonald Srinivas Talluri Kimberly Bates Jan Hartley Myung-Kyo Kim Laird Burns Bill Verdini Justin Lavadour Lawrence Fredendall Vijay Kannan Constantin Blome John Hanson Mohan Gopalakrishnan Susan Golicic Kevin Dooley Barbara Flynn Ann Marucheck Judy Whipple Srimantoorao Appadoo Robert Wiedmer