Integrating Plant-level and Enterprise-level Information Systems to Support an Effective e-Business Environment Peter Lobner Vice President, Systems Integration Operation Data Systems & Solutions, LLC 12100 Sunset Hills Road, Suite 310 Reston, VA 20190 www.ds-s.com A joint venture between Rolls-Royce and SAIC Outline Top-Level Goals for an Integrated Strategic Information System Basic Integrated System Solution Example of the Evolution of an Integrated Plant-Level and Enterprise-Level Information System e-Business Overview Technologies and Web Architecture to Support e-Business Change Management Anticipated Benefits A joint venture between Rolls-Royce and SAIC Top-level Goals for an Integrated Strategic Information System Create a competitive advantage Manage business risk Promote a culture of accountability Support increasing shareholder value A joint venture between Rolls-Royce and SAIC Create a Competitive Advantage Provide timely decision support information. Enable flexibility and quick reaction to business issues. Integrate external information with internal information. Industry benchmarks vs. internal performance Market trends Internet opportunities A joint venture between Rolls-Royce and SAIC Manage Business Risk Maintain management reporting integrity. Audit trail Consistency Rigor Ensure accuracy of decision-support information. Ensure timely information is available to those who need it, when they need it. A joint venture between Rolls-Royce and SAIC Promote a Culture of Accountability Performance metrics defined and linked, horizontally and vertically Organizational and individual goals and objectives are traceable to the flow-down of performance metrics into the lower-level business units Clearly understood, actionable measures Transparency of information Culture change is needed. A joint venture between Rolls-Royce and SAIC Support Increasing Shareholder Value Provide tools to analyze cost, productivity, and profitability throughout the organization. Tools support implementation of metrics. Develop insights into opportunities for driving down costs, increasing profitability, productivity. Optimize returns on investments through strategic asset management. A joint venture between Rolls-Royce and SAIC Basic Integrated System Solution A joint venture between Rolls-Royce and SAIC Key Attributes of a Basic Integrated System Solution Open architecture system Distributed processing Adequate connectivity between lower-level data sources and higher-level data users High bandwidth network Powerful data mining and visualization application Physical or virtual data warehouse Applications integration Web-enabled to support internal and external users Scaleable, adaptable A joint venture between Rolls-Royce and SAIC Basic Integrated System Architecture Can be Represented as a Five-Layer Pyramid Pyramid construct is for discussion purposes only. “Conventional” architecture is hierarchical. Low-level data sources (sensors) at the bottom, Level 1 Enterprise-level applications at the top (Level 5) Real-time monitoring and control systems and plant-level applications are found in Levels 2 to 4 External interfaces via Internet and value-added networks Internet technology is promoting a hybrid architecture. Web-enabled lower-level components and subsystems can communicate directly to the top There is a growing capability to move data and exercise control functions via the web A joint venture between Rolls-Royce and SAIC Conventional Architecture for Plant and Enterprise Data Integration A joint venture between Rolls-Royce and SAIC Hybrid Architecture for Plant and Enterprise Data Integration A joint venture between Rolls-Royce and SAIC Key Challenges to Data Integration and Transition to an e-Business Environment Defining and implementing a top-level performance measurement framework Performance metrics (Internal performance standards, external benchmarks) Allocation of metrics through all levels of the enterprise Change management and lasting organizational / cultural change Integrating operational data and business information systems: Integrating analytical and info management capabilities at Level 4 and 5 Adding connectivity between Level 2 and 3 systems and higher-level systems Expanding the scope of monitoring at Levels 1 and 2 to meet operational and enterprise information needs Defining and implementing an e-business strategy in the rapidly evolving Internet business environment. A joint venture between Rolls-Royce and SAIC Let’s Look First at the Phased Evolution of Integrated Plant-Level and Enterprise-Level Information Systems --Example for Fossil (Steam) Power Generation Utility Applications A joint venture between Rolls-Royce and SAIC Evolution of an Integrated Solution Set for Fossil (Steam) Power Generation Utility Application Start with unintegrated basic systems Then add a preliminary Local-Area Network (LAN) Then expand the scope of operational data integration, including “thick-client” connectivity from the plant LAN to the enterprise Wide-Area Network (WAN) Then add remote controls Then add operational optimization Then implement a web (Intranet) “thin-client” interface A joint venture between Rolls-Royce and SAIC Fossil Power Generation Unintegrated Systems A joint venture between Rolls-Royce and SAIC Fossil Power Generation Preliminary LAN A joint venture between Rolls-Royce and SAIC Fossil Power Generation Operational Data Integration A joint venture between Rolls-Royce and SAIC Fossil Power Generation Remote Controls A joint venture between Rolls-Royce and SAIC Fossil Power Generation Operational Optimization A joint venture between Rolls-Royce and SAIC Fossil Power Generation Web Interface Implementation A joint venture between Rolls-Royce and SAIC Example of a DS&S Integrated Solution Set for Fossil (Steam) Power Generation A joint venture between Rolls-Royce and SAIC Synopsis: Integrating Plant-Level and Enterprise-Level Information Systems The integrated system should enable the information flow needed to analyze performance relative to the operational and business metrics defined by the enterprise. The final “wiring diagram” is complex. However, implementation of the integrated system can be done in phases that each have clear, well-defined scope: Adjust scope of each phase to match goals and available budget Demonstrate near-term payback from each phase Build confidence among the user community and management The integrated system in the example goes as far as the enterprise Intranet. Now let’s look at the links to the external world of the Internet and e-business. A joint venture between Rolls-Royce and SAIC e-Business Overview A joint venture between Rolls-Royce and SAIC e-Business External and internal roles Business-to-business, business-to-customer, etc. (external) Business unit-to-business unit (internal) Broad scope An e-business environment provides a framework to drive down some costs and speed some processes. More than e-Commerce: direct sales and on-line auctions Supply chain management: Access a broader base of vendors & products Improve production planning, reduce spare parts inventories Value-added information and application services for external users Improve business support to remote Corporate users Improve business collaboration among strategic partners Other value-added financial and business services A joint venture between Rolls-Royce and SAIC e-Business (continued) Rapid growth in e-business volume Example for airline maintenance, repair, and overhaul (MRO) business shows e-business growing from 3% of sales in 2000 to 35% of sales in 2004 (see following chart). Electric power industry trade journals report proliferation of ebusiness and Internet use (see following examples). Rapid evolution of the Internet and e-business marketplace Cutting edge of Internet technology is defining new e-business opportunities that were not widely recognized even a few years ago. Use of Internet technology will be necessary to enable a firm to stay competitive as its suppliers, customers, and competitors increasingly adopt this technology. A joint venture between Rolls-Royce and SAIC Estimated Growth and Distribution of Airline Maintenance, Repair & Overhaul (MRO) Business 250 Total Sales in Billions of Dollars 200 6 77 150 e-Business transactions Traditional transactions 100 142 182 50 0 1 2 Estimates for Years 2000 (Left) and 2004 (Right) source: Goldman Sachs A joint venture between Rolls-Royce and SAIC Recent Internet and e-Business Announcements in the Electric Power Industry Feb. 25, 2000: Tampa Electric selects web-enabled Energy Management System. With proper security clearance, the utility can access their EMS via a standard Internet browser. March 20, 2000: Italian utility Enel and U.S. company Internet Capital Group signed a joint-venture deal to create an Internet “incubator” for business-to-business (B2B) e-commerce. Launch new B2B initiatives that could involve Enel’s suppliers (supply chain management) A joint venture between Rolls-Royce and SAIC Recent Internet and e-Business Announcements in the Electric Power Industry (continued) March 21, 2000: Atlanta-based joint-venture IntercontinentalExchange launched to create Internetbased B2B marketplace to re-shape trading of energy and other commodities. Initially petroleum and precious metal-based commodities Plan to develop additional markets for natural gas, electricity April 3, 2000: Utility.com (world’s first Internet utility company) launches performance-based marketing program with Be Free, Inc. Will offer utility products and services to residential and small business customers at a discount from traditional energy and telecommunications providers. Performance-based marketing charges only for delivered results. A joint venture between Rolls-Royce and SAIC Technologies and Web Architecture to Support e-Business A joint venture between Rolls-Royce and SAIC A Wide Range of Business Technologies are Needed to Support e-Business (ref. Gartner, 2000) Conventional business technologies Business strategy Business process and requirements Project planning and management e-business technology e-business (e-commerce) strategy Computer and Internet technologies Network and technology architectures Application integration Web design and development, web marketing System security management A joint venture between Rolls-Royce and SAIC Ranking of Technologies Associated With e-Business 90% 80% e-commerce strategy Network architecture Web design & development 70% Application integration Scarcity 60% 50% Business strategy 40% Project planning & management 30% Business process & requirements 20% Web marketing Technology architecture 10% System security management 0% 0% 10% 20% 30% 40% 50% Criticaility 60% 70% 80% 90% Source: Gartner, January 2000 A joint venture between Rolls-Royce and SAIC Attributes of a Web Architecture to Support e-Commerce Links the enterprise with diverse external and internal users, all of whom access the system using a browser. Role of external (Internet) web portal: Serve up enterprise data to external users, subject to security restrictions: Static web pages, which may be periodically updated Dynamic web pages, including data collection templates, user configurable query capability, and application server Provide secure access for enterprise web-enabled applications: Web-enabled remote monitoring & control systems Web-distributed data bases Remote employee access via Internet Provide the enterprise with Internet access to external resources: Industry group web portals and other web sites A joint venture between Rolls-Royce and SAIC Attributes of a Web Architecture to Support e-Commerce (continued) Role of internal (Intranet) web portal: Supports enterprise thin-client user access to enterprise data and applications. Functionally similar to the external web portal. Scope of data available to enterprise users is subject to internal security restrictions. Firewalls and access routers segment the user communities to simplify security implementation. Web-enabled applications drive functionality and content to the internal and external portals: Web publishing applications populate static web pages. Web application servers support interactive applications that can access a data warehouse or other on-line archives. A joint venture between Rolls-Royce and SAIC Example Web Architecture to Support e-Commerce A joint venture between Rolls-Royce and SAIC Change Management Implementation of data integration and e-business technologies changes everything! A joint venture between Rolls-Royce and SAIC Change Management is Needed to Coordinate Life Cycle Processes for Transition to e-Business Change planning Strategic goals and objectives Performance measurement framework and quantifiable metrics Process for implementing cultural changes in the organization Solution design Implementation Transition management Periodic assessment Relative to the original strategic goals and objectives Relative to the rapidly changing external business environment Continual improvement Start again at the top of this list A joint venture between Rolls-Royce and SAIC Anticipated Benefits from Data Integration and Transition to an Internet / e-Business Environment Enable “faster, better, and cheaper” modes of operation within the enterprise by driving some costs down and speeding some processes: Provide timely delivery of the right information needed to support operational and business decision-making Reduce operating and maintenance (O&M) costs through better asset and supply chain management Increase operating staff productivity through automation Increase operating flexibility and revenue generation through automation Increase the value derived from operational data Reduce the cost of creating useful information from raw data while reducing the cost of distribution A joint venture between Rolls-Royce and SAIC Anticipated Benefits from Data Integration and Transition to an Internet / e-Business Environment (continued) Enable “faster, better, and cheaper” ways of dealing with external constituents: Customers Vendors, suppliers Brokers Strategic partners Regulatory agencies General public Improve enterprise bottom line financial performance. Increase shareholder value. A joint venture between Rolls-Royce and SAIC Data Systems & Solutions, LLC a joint venture between Rolls-Royce and SAIC Please visit the DS&S web site at www.ds-s.com Contact Mr. Lobner at peter.r.lobner@ds-s.com; phone: 703-375-2921 Thank you. A joint venture between Rolls-Royce and SAIC