ScienceDirect Procedia Computer Science 00 (2019) 000–000 ScienceDirect Available online at www.sciencedirect.com Available online at www.sciencedirect.com Procedia Computer Science 00 (2019) 000–000 ScienceDirect www.elsevier.com/locate/procedia www.elsevier.com/locate/procedia Procedia Computer Science 158 (2019) 625–631 rd 3 World Conference on Technology, Innovation and Entrepreneurship (WOCTINE) 3rd World Conference on Technology, Innovation and Entrepreneurship (WOCTINE) Industry 4.0 and Competitiveness Industry 4.0 and Competitiveness Hasan Çebi BAL1, Çisil ERKAN 2 Technical Turkey 2 HasanKaradeniz Çebi BAL1,University, Çisil ERKAN Istanbul University,Turkey 1 2 1 Abstract Karadeniz Technical University, Turkey 2 Istanbul University,Turkey Abstract Industry 4.0 has come to be the beginning of a new era for humanity along with rapidly-progressive technology. Whereas this new era has favourably created fresh opportunities for governments, businesses, and individuals, it is seemingly4.0a problematic to swiftly integrate theseera new technologies in society in order to sustain Industry has come tostep be the beginning of a new forforthcoming humanity along with rapidly-progressive technology. economicthis welfare. Firsthas having appeared in thefresh 17th century, the industrial revolutionsbusinesses, then prioritised manpower only Whereas new era favourably created opportunities for governments, and individuals, it is as a physical force whilststep Industry 4.0, last of the industrial precedence to brainpower most seemingly a problematic to swiftly integrate these newrevolutions, forthcominggives technologies in society in orderastothe sustain prominentwelfare. elementFirst in creating value. Thus, circumstances haverevolutions led to the withdrawal of the foreign direct economic havingadded appeared in the 17thsuch century, the industrial then prioritised manpower only investments the countries that have in these investments to their low-cost labour, and as a physicaltoforce whilst Industry 4.0,been last drawing of the industrial revolutions, owing gives precedence to brainpower as therefore the most caused vitalelement problems within global and such competitiveness. Industry 4.0tohas not only structure of prominent in creating addedeconomy value. Thus, circumstances have led thechanged withdrawal of thethe foreign direct labour but to also factors that drawing affect competitiveness such owing as institutions, the financial system, the investments thesignificant countries that have been in these investments to their low-cost labour, and therefore infrastructure, innovation skills, health, education, and macroeconomic Considerable can be caused vital problems within global economy and competitiveness. Industryvariables. 4.0 has changed not onlychanges the structure of observed regarding the competitiveness factors andcompetitiveness creating competitive and advantages in this ever-changing labour but also significant factors that affect such quality as institutions, the financial system, the and -developinginnovation world economy. study evaluatesand thesemacroeconomic innovations andvariables. changes that have appeared after Industry infrastructure, skills, This health, education, Considerable changes can be 4.0 and interprets thethe statistics and the data. Theand effects of thecompetitive emerging innovations the countries’ observed regarding competitiveness factors creating quality andon advantages in thiscompetitiveness ever-changing have-developing been investigated after which thestudy positive and negative effects were discussed and world economy. This evaluates these innovations and changescomparatively. that have appeared after Industry 4.0 and interprets the statistics and the data. The effects of the emerging innovations on the countries’ competitiveness have been investigated after which the positive and negative effects were discussed comparatively. © 2019 The Author(s). Published by Elsevier B.V. © 2019 The Authors. Published by Elsevier B.V. Peer-review under responsibility of the scientific committee of the 3rd World Conference on Technology, Innovation and Peer-review under responsibility of the scientific committee of the 3rd World Conference on Technology, Innovation and Entrepreneurship © 2019 The Author(s). Published by Elsevier B.V. Entrepreneurship Peer-review under responsibility of the scientific committee of the 3rd World Conference on Technology, Innovation and Keywords: Competitiveness, Industry 4.0, Labour force Entrepreneurship Keywords: Competitiveness, Industry 4.0, Labour force 1. Introduction 1. Introduction Industrial revolution can be defined as the involvement of scientific discoveries in manufacturing processes, steampowered machines bringing about the machinery industry and the great capital accumulation due tothe mass Industrial revolution can be defined as the involvement of scientific discoveries in manufacturing processes, steampowered bringingPublished about the machinery 1877-0509©machines 2019 The Author(s). by Elsevier B.V. industry and the great capital accumulation due tothe mass Peer-review under responsibility of the scientific committee of the 3rd World Conference on Technology, Innovation and Entrepreneurship 1877-0509© 2019 The Author(s). Published by Elsevier B.V. Peer-review under responsibility of the scientific committee of the 3rd World Conference on Technology, Innovation and Entrepreneurship 1877-0509 © 2019 The Authors. Published by Elsevier B.V. Peer-review under responsibility of the scientific committee of the 3rd World Conference on Technology, Innovation and Entrepreneurship 10.1016/j.procs.2019.09.096 Hasan Çebi Bal et al. / Procedia Computer Science 158 (2019) 625–631 Author name / Procedia Computer Science 00 (2019) 000–000 626 2 production that began in England in the 18th century. Constantly improved scientifically as the time progresses, the historical process has reached a stage where industry 4.0 is the main element in the production of cognitive power. The technological innovations and developments brought by Industry 4.0have uncovered the effects of this revolution on the economy. The macroeconomic effects are observable within countries’ economies, whereas the microeconomic effects are visible on all natural and legal persons and businesses in each sector. The use of automation technologies in production has decreased the need for human labour. This development carries the risk of loss of these foreign investments for the eastern countries that attract foreign direct investments owing to cheap labour. Furthermore, countries that implement the Industry 4.0 applications effectively whilst improving themgain significant competitive advantages, increasing along with developments, within global economy [1]. 2. Industry 4.0 and Its Development The latest stage in today’s industrial revolutions, industry 4.0 continues as a stage that brings great change in manufacturing, consumption and supply processes. Unlike the previousindustrial revolutions, this process is not a result of any economic, political or social booms but a product of the developments and improvements that occurred within industry 3.0. Industry 4.0 is an approach first presentedat the Hannover fair. The essence of this approachconsists of machines and production systems that do not require manpower and operate independently of people. Owing to the developments in the field of technology, production processes have become smart and selfexecutable systems [2]. The components of Industry 4.0 can be listed as big data, autonomous robots, augmented reality, additive manufacturing, cloud computing, cyber security, internet of things, system integration and simulation. • • • • • • • • Big data has recently been put to use in manufacturing.It is the collection and comprehensive evaluation of the data obtained from various sources such as manufacturing systems, corporate and customer-based management systems. The use of big data increases the quality of production, saves energy and facilitates the maintenance of machinery and equipment [3]. Thanks to their virtual vision capabilities during manufacturing, autonomous robots recognise different parts and produces different reactions to each part or product. Their ability to work side by side with people and their ability to learn have been their most important feature. The rapid change in robot technology has made robots more autonomous and collaborative. Augmented reality is the combination of virtual environments with real images using the devices’ ability of recognising objects. Warehouse management supports a variety of services such as interactive marketing of products and enabling repairs and montage through mobile devices. These systems are at beginning stages. Additive manufacturing is a layer-by-layer manufacturing of a selected material such as plastic and nylon. It is a technology associated with the terms 3D printer and 3D printing. Product development in additive manufacturing technology is done at much cheaper costs. By eliminating the stages between the designing and manufacturing phases of the product, it is possible to transition to manufacturing immediately after the design. Cloud computing is a technological service that allows data to be stored on the internet using a virtual storage system that is easily accessed when needed. Commonly used, external drivesprovide advantages such as more storage space, quick transfer of data and cost savings in backup. Large companies reduce workload and high costs through this technology. Cyber security is ensuring security and protecting integrity and confidentialitywithin life on cyber networks. Today’s smart factories often encounter well-organised attacks. Based on the concept of cyber security for corporations, companies and SMEs, the first term that comes to mind is information security.The most important asset for corporations in this age is “data/information”. Organizations can compile, process, sell, rent, or use information to produce a product or value. Many standards have been established globally in order to provide information security which is necessary for corporations. In cases where security is not provided, cyber attackers may cause serious damage to institutions by accessing data unauthorised. Internet of things refers to a network where physical objects such as cars, clocks, glasses, work machines and so on are connected to one another or to larger systems. Today, devices such as smart wristbands, smart Hasan Çebi Bal et al. / Procedia Computer Science 158 (2019) 625–631 Author name / Procedia Computer Science 00 (2019) 000–000 • • 627 3 watches, smart t-shirts, smart rackets, home automation systems and smart cars, through investments, can connect to the internet via Wi-Fi and Bluetooth technology. Although they are not widely used yet,studies in this field are increasing rapidly and these technologies are easily adaptable for people. Playing an important role in the appearance of smart factory systems, IoTenables devices within factory manufacturing to communicate with each other. This communication provides immediate access to manufacturing information at the factory. Additionally, any malfunctions or problems that may occur in manufacturing are reported to the manager instantly. System integration involves rapid response to changes in the manufacturing process and faster solutions to problems. Some of the advantages that horizontal and vertical integration adds to industry 4.0 are facilitating customer-based and personalised manufacturing, increasing resource efficiency, and optimizing the global supply chain. Furthermore, enterprises are becoming more flexible with this system. Simulation matters for industry 4.0 in terms of product design and development. These modelling applications will enable virtual collaborationswhich will shorten the period of time used for product development and reduce the need for quality controls. Options developed for risky jobs will also ensure that the health and safety standards required for workers are met. Similar benefits provided at different stages of the manufacturing processwill ultimately increase productivity while reducing costs and increasing customer satisfaction. 2. Competitive Power in Businesses and the Markers of the Competitive Force Competition is a race that brings out the better. Competitive force or competitiveness is the fundamental feature in beinga participant and being the best in this race. In order to enhance the competitiveness for businesses, their competence in technology, costs and making a difference should be revaluated. Companies will be able to develop innovations based on these competencies or create differences in comparison to their competitors. This provides a concrete demonstration of competitiveness. Competitiveness is to provide superior service than competitors or other organizations in the market, high-quality and different products and most importantly to ensure that it is perceived. M. Porter states that there are five factors affecting market competition and business decisions. These are as follows: • Industry Rivalry • Barriers to Entry, Threats of New Entrants • Bargaining Power of Suppliers • Threat of Substitutes • Bargaining Power of Buyers On competition analysis, Michael Porter speaks of three key concepts that will increase competitive advantage or competitiveness. These are cost leadership, differentiation and focus [4]. Cost Leadership focuses on the ability to create a price advantage by keeping manufacturing costs under control and thus creating competitiveness. It is the manufacturing of the products in the relevant industry at the lowest cost in order to provide competitive advantage by the enterprises. Seemingly, the enterprises that implement the cost leadership strategy form manufacturing flowcharts using fixed machinery and standard manufacturing systems, thus minimizing waste and increasing their productivity. In addition to minimizing the costs of inputs during manufacturing, product development, delivery, distribution and advertising activities are supported to minimise costs [5]. In order to succeed in cost leadership strategy, enterprises should have a large market share in their sectors or have privileged inputs such as raw material and labour [6]. Differentiation is the ability to create superior products and services that are different from existing products and services in the market, to develop superior technology, services and processes, and to reflect them clearly on results. Differentiation strategy can be actualised in many fields such as successful product design or brand, advanced technology, successful customer service, high-quality product, successful dealership network, use of technology and effective distribution channels [7]. In order to implement the differentiation strategy effectively; senior managers working in R&D, marketing-sales and finance departments must cooperate in continuous communication with each other [5]. The differentiation strategy can be analysed in three categories as follows; Hasan Çebi Bal et al. / Procedia Computer Science 158 (2019) 625–631 Author name / Procedia Computer Science 00 (2019) 000–000 628 4 • • • Differentiation in the characteristics of the service and products offered by the enterprise, product promotion, the timing of market-entry, Differentiation between the attitudes of the enterprise and the customers regarding product customisation and marketing, Applying the differentiation strategy by focusing on issues such as product distribution, delivery and product mix whilst making comparisons between enterprises. Focus expresses the ability to focus on the selected objectives and to create competitiveness for the organisation by establishing all the strategies planned in connection with and specialising on these objectives. It is a crucial strategy in which businesses concentrate on customer groups with specific needs, narrow target audience, and thus provide sustainable competitive power [9]. The focus strategy is realised in two ways [6]; • The organisation aims to gain cost advantage by focusing on costs in business objectives, • The organisation wants to gain competitive advantage by focusing on differentiation within its objectives. Cost leadership and differentiation strategies encompass the entire sector, while the focus strategy covers smaller groups of customers in one sector. According to Porter (1985), businesses succeed in applying one of these three strategies based on their circumstances and needs and create competitive advantage. 4. Competitive Power in Countries and the Markers of the Competitive Force If a country can produce goods and services that meet the demands of both local and international markets, it is a competitive country within free market and trade. Analysing competitiveness on a global level involves fundamental factors such as how countries adapt to the globalization process, a sustainable increase in income and employment opportunities for the unemployed, how effective and efficient they use manufacturing factors, how high quality and low cost the manufacturing companies are. Realising these factors, the income of the country and the purchasing power of individuals increase along with the productivity in manufacturing. These developments will also improve the life standards of citizens. Concordantly, the Global Competitiveness Index was established in 1979 by the World Economic Forum to determine the competitiveness of countries which was calculated in certain periods on the basis of selected criteria and is continuously updated today. The last of the Global Competition Index was calculated for 140 countries in 2018. The data used in the calculation were obtained from the ministries of the countries, statistical institutions, collaborators of the World Economic Forum, Economist Intelligence Unit, IMF and other institutions. In case the data required for the index cannot be obtained from these institutions, data is provided by a survey by the World Economic Forum [10]. Since 2005, these calculations have been presented in a report every year finalised as the global competitiveness report. The reports prepared as a result of the index help identify the weaknesses and strengths of the competitiveness in each country as well as policy development processes. The main components used in calculating the global competition index are identified as 12 sub-headings under 4 main headings as follows: Table 1. Global Competitiveness Index Main Components. Enabling Environment Human Capital 1) Intuitions 7) Product Market 2) Infrastructure 8) Labour Market 3) Information and Communication 9) Financial System Technology Adoption 10) Market Size 4) Macroeconomic Stability Markets Innovation Ecosystem 5) Health 11) Business Dynamism 6) Skills 12) Innovation Capability Source: The Global Competitiveness Report 2018 Intuitions consist of individuals, firms and government agencies working to contribute to the increase in income Hasan Çebi Bal et al. / Procedia Computer Science 158 (2019) 625–631 Author name / Procedia Computer Science 00 (2019) 000–000 629 5 and welfare. Public institutions as well as private sector organizations play an important role in increasing welfare. If the infrastructure is at an advanced level, the negative impacts from transnational distances will be minimised. The safety and quality of transport roads will reduce the cost of time. Macroeconomic stability is a significant component in terms of demonstrating productivity increase. It shows the stability of macroeconomic indicators such as GDP, inflation, employment and foreign trade. The component of Information and Communication Technology Adoption takes into account how industries in an economy adopt technology to increase the quantity and quality of their manufacturing. More importantly, it should be calculated whether or not the companies have access to the products that have emerged as a result of technological developments. Health and skills are especially important in increasing the productivity of the employees and creating a qualified workforce. The increase in the number and quality of graduates of higher education and vocational schools shows that the workforce is increasingly better educated. Additionally, product market, labour market and financial system components that affect competitiveness play a role in efficient functioning of markets. Especially, the labour market is of great significancein ensuring that the employed people are put to work properlywithin the market. The market shows the importance of the international market as well as the domestic market and that the competitiveness of the exporting countries has increased. The business dynamism component increases productivity and positively affects the competitiveness of countries. Innovation capability, which is the last component, gains importance in both the discovery and development of new products and services [12]. While all these components are important in competitiveness separately, if they are put to use together, countries will achieve a higher level of competition. 4. The Effects of Industry 4.0 on the Competitive Powers of Businesses and Countries Industry 4.0 has led humanity and nations into a new era. This new era has created new opportunities for billions of people, businesses and governments around the world. Along with these opportunities,the increasing inequality and geopolitical problems among countries have enhanced societies' concerns about globalisation and raised political problems. Although economic growth has been strong in the last three years globally, this change remains fragile economically. With the opportunities created by Industry 4.0 and the negative consequences of globalisation, leaders take long-term and innovative measures and strive for solutions aimed at development. Human capital, innovation, technology, flexibility and agility have been the most important factors in achieving economic success in Industry 4.0. In order for countries to improve economically, they must use technology better and combine it with other competitiveness factors. Accordingly, the World Economic Forum published the new Global Competitiveness Index 4.0 report to measure the long-term competitiveness of countries [13]. Global Competitiveness Index 4.0 (GCI 4.0)consists of 12 steps: institutions, infrastructure, adaptation of information and communication technologies, macroeconomic stability, health, talents, product market, labour market, financial system, market size, company mobility and innovation ability. The scoring system is out of 100. The highest score, 100, indicates how much each component, and then all components, has been applied. The countries intop the GCI 10 4.0 10 and their scores are shown in Table 2. 1 2 3 4 5 6 7 8 9 10 Table 2. Global Competitiveness Index 4.0 Top 10 United States 85.6 Singapore 83.5 Germany 82.8 Switzerland 82.6 Japan 82.5 Netherlands 82.4 Hong Kong 82.3 United Kingdom 82.0 Sweden 81.7 Denmark 80.6 Source: The Global Competitiveness Report 2018 630 6 Hasan Çebi Bal et al. / Procedia Computer Science 158 (2019) 625–631 Author name / Procedia Computer Science 00 (2019) 000–000 Among the 140 countries in competitiveness ranking in thereport, the USA, Singapore and Germany took the top three places. They were followed by Switzerland, Japan, the Netherlands, Hong Kong, England, Sweden and Denmark. The top 4 spots were the same as the 2017 ranking. Japan rose by three places to the 5th place compared with 2017 and became the most progressive country. The first of the findings highlighted in the report on industry 4.0 and competitiveness was that each country can achieve competitiveness. The second finding was that in today's economies, there are huge gaps between countries in terms of competitiveness and there is a risk that these gaps will grow further due to the technological developments that come with industry 4.0. The third finding was that the ability to use technology, an important factor for economic leap, has been limited in many countries. The main reason for this is the incompetence of institutions, lack of infrastructure and skills. The fourth finding was that holistic strategies to promote innovation are necessary in adapting to industry 4.0. Many countries fail to implement these strategies. The last finding is that countries will be more resistant to economic shocks by strengthening the fundamental components of competitiveness [14]. Countries need forward-thinking and innovative leadership to achieve their goals for sustainable development and growth. 6. Conclusion As less labour will be employed, unit costs are getting cheaperin countries that have manufacturing that is compatible with industry 4.0. This change gives them a competitive advantage in the exportation of their products, leading to an increase in exports and a decrease in imports. This also eliminates the advantages of countries such as China that manufacture with the cheapest labour cost compared with countries that comply with industry 4.0. Industry 4.0 investments will reduce the employment of low-level labour force while increasing the employment of qualified labour force in areas such as design and information technology. The increase in personalised product manufacturing will lead to an increase in sales and manufacturing. The quality of manufacturing increases with smart systems. By producing information usingdata analysis software, faultless, higher quality products are manufactured. Since loss will be mostly eliminated in manufacturing using smart systems, there will be a decrease in costs. Time and costs for maintenance and repair will also reduce. Thus, as both the quality and quantity of manufacturing increase in a short time, there will be more exportation and less importation. Along with innovation and other changes, industry 4.0 will increase the share of high value-added products from global trade. These developments in manufacturing will lead to an increase in economic growth. Integrated strategies for innovation, training for the needed skills in workforce and industry 4.0 applications need to be developed and turned into government policy. Turkey also needs to be analysed in this aspect. Turkey needs to urgently upgrade the global competitiveness index. The existing training system is no longer suitable for this Industrial Revolution and does not serve any functional purpose. Consequently, in order to educate generations that are avantgarderesearchers who love education and reading, the National Education System needs a well-planned and unchanging structure as soon as possible. The fact that the government is the pioneer for the promotion of the Industry 4.0 applications will allow us to increase our exports, decrease our imports and thus close the current account deficit. References [1] M. Ozkan, A. Al and S. Yavuz (2018) “The Effects of Fourth Industrial Revolution with respect to International Political Economy and Turkey”, Marmara University Journal of Political Science 6(2): 126-156. [2] O. F. Görçün (2018) “ Industry 4.0”, Beta Publisher, 1-199. [3] TUSIAD (2016) “Turkey's global competitiveness as a requirement for industry 4.0” , Tüsiad Yayınları 2016(3): 1-64 [4] H. Kanıbir (2004) Yeni Bir Rekabet Gücü Kaynağı Olarak Entellektüel Sermaye Ve Organizasyonel Performansa Yansımaları, Havacılık ve Uzay Teknolojileri Dergisi 1(3): 77-85. [5] A. A. 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Aynaoğlu (2017) “Küresel Rekabet Endeksi Göstergelerinin Küresel İnovasyon Endeksi Üzerindeki Etkisi” Busıness & Management Studıes: An Internatıonal Journal 5(4): 257-282 [11] World Economic Forum (2018) “The Global Competitiveness Report 2018” Switzerland. [12] Ö. F. Altunç (2018) “Orta Gelir Tuzağından Çıkış Stratejisi Olarak Uluslararası Rekabetgücü Üzerine Bir İnceleme” Akademik Sosyal Araştırmalar Dergisi 6(83): 64-79. [13] K. Schwab (2018) “The Global Competitiveness Report 2018” World Economic Forum, Switzerland. [14] Sabancı Üniversitesi (2017) “WEF, Küresel Rekabet Raporu Özet” İstanbul.