UNILEVER
International
Business Theories
Uzair Idzmeer Zain
Bin Mohd Zain
2020477328
M1BA2423C
Founded in 1929
Based and
headquatered in
London, UK
Unilever products
include beauty
products, personal
care, pharmaceutical
and consumer
healthcare products.
Unilever's product
Dove
Rexona
Dove men
St. Ives
Q-tips
Axe
Pond's
TRESemme
Nexxus
International Business Theories
used by Unilever
Comparative
Advantages
Unilever use their
advantages to
specialized in the
production of goods
Unilever specialized
in pharmaceutical
and personal
healthcare product
International Business Theories
used by Unilever
Comparative
Advantages
Unilever penetrate
through foreign
market
Unilever's product has a great
brand recognition which
promotes it sales and allows
them to enter foreign market
ve Advanta
i
t
a
r
a
p
ges
m
o
C
Increase efficiency,
Unilever specialized in
producing in pharmaceutical
and personal healthcare
product. So it is more efficient
for Unilever to produce based
on their specialization
Penetrating through a
target market,
Unilever's brand is marketable
because it is well-known
ve Advanta
i
t
a
r
a
p
ges
m
o
C
Company may encounter
problem in finding workers
that specialized in their
types of field
As Unilever distributes to
over 190 countries,
Transport costs and tariffs
and exchange rates may
change the relative prices
of goods and may distort
comparative advantages
Comparison
Proctor & Gamble
Identical to Unilever,
Proctor & Gamble (P&G)
also distribute
pharmaceutical and
healthcare products with
the name of different
brands. P&G as well as
Unilever implemented
same International
Business Theory
P&G use the same theories
since the company
produce goods and
products in the field that
the company specialized in
Conclusion
In conclusion, it can be
stated that Unilever is a
multinational company
that used comparative
adavantages as their
International Business
Theory which is the best
option for the company as
the company have the
sources to produce
countless product.
Unilever should be
acknowledge as they able
to tackle the
disadvantages of the
theory and make it to
Forbes 500