Communication is giving, receiving or exchanging ideas, information, signals or messages
through appropriate media, enabling individuals or groups to persuade, give information or
express emotions. There are some different types:
Types of communication
Oral
Verbal
communication
Written
Types of
communication
Gestural
Visual
Non-verbal
communication
Acoustic
Others
In advertisement we can find a mix of verbal and non-verbal types of communication:
1. Written (printed or digital): we can find it in brochures, posters, flyers or business cards,
for example.
2. Visual: advertising walls that we can find in streets or bus stops, posters with images,
web banners, etc.
3. Acoustic: radio slots, adds in acoustic apps like Spotify, etc.
4. Audiovisual: spots made of a mix of acoustic and visual elements.
1. Written
2. Visual
3. Acoustic
https://www.youtube.com/watch?v=pDj8QYigFnw
4. Audiovisual
https://www.youtube.com/watch?v=DWsUrMfDaG4