Sustainable Packaging
&
The Green Fiber Bottle
The 27th Nordic Meeting on Brewing Technology
20.05.2016 Mariehamn, Åland, Finland
Håkon Langen
Packaging Innovation Director
This is Carlsberg Group today
No. 4
Largest international
brewer
No. 1
in Eastern Europe
No. 2
in Western Europe
150
Markets around
the world
140
different beer
brands
7.5bn
Free cash flow
(DKK) in 2015
120 m.hl.
of beer sold in 2015
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Our sustainability strategy continues to be
focussed around three key themes
THEMES
FOCUSING ON THREE KEY THEMES
RESOURCES &
ENVIRONMENT
HEALTH &
WELL-BEING
PEOPLE &
POLICIES
FOR IMPLEMENTATION IN OUR VALUE CHAIN
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See more at www.carlsberggroup.com/sustainability
Why are we working strategically with sustainable
packaging?
Why?
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~
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We believe that unsustainable products face significant
price increases in the future…
?
120
[ EUR/HL ]
100
80
60
40
20
0
Packaging
Internal cost
External costs
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What are we doing about it?
What?
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Many initiatives on different levels in markets
where we operate
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LCA (Life Cycle Assessment) tool
1. Increase the internal knowledge and
awareness of environmental impact related
to packaging
2. Use tool to evaluate environmental
impact:
– Changes in packaging formats
– Change of suppliers
– Change in brewery location
– Introduction of deposit systems
3. Support Carlsberg decision makers to take
packaging environmental impacts into their
decisions in line with other business
parameters
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LCA Example case
Results from our Carlsberg LCA tool
295g OW glass bottle
28g Barrier PET
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We launched the Sustainable Packaging Programme
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Our partnership platform –
The Carlsberg Circular Community
• A collaboration platform where Carlsberg and partners work
together to eliminate the concept of waste and improve the
sustainability credentials of our products
• by using the Cradle-to-Cradle design framework when
developing and marketing new products
Cradle-to-Cradle logo is registered trademark of McDonough Braungart Design Chemistry LLC. Use
here is limited to cases where Carlsberg is co-operating with EPEA
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The partners in the Carlsberg Circular Community
Shrink wrap
Cans
Coatings
Glass packaging
Preforms for PET kegs
Fiber based bottles
Paperboard Multipacks
Communication & PR
Assessment & Optimisation
ABC-X
OPTIMAL
OPTIMISABLE
TOLERABLE
NOT ACCEPTABLE
NOT
CHARACTERISED
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Together with Rexam, we have obtained the
worlds first C2C certification of the can in the UK
From
‘lifetime’
warranty to
‘afterlife
warranty’
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With Cradle-to-Cradle we are expanding the focus
from efficiency to effectiveness…
RETHINK
Innovation
Quality &
Performance
improvements
REUSE
with high quality
UPCYCLE
Quality Improvement
RECYCLE
Downcycling?
REDUCE
Incremental Reduction
Minimise
Negative
Impacts
Carlsberg Group
Adapted from copyrighted diagram EPEA & MBDC
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Cheers to Green Ideas – Crowdsourcing campaign
to make beer more sustainable
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Many ideas were contributed from all over the world…
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The Green Fiber Bottle
Innovation project
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The Green Fiber Bottle Project
- 3 year sustainability development partnership
Benefit
Description
•
Includes a biodegradable fail-safe
mechanism. Can degrade if
unintentionally left as branded waste
– Gives the nutrients back to nature
•
Reduce reliance on fossil fuels by
using a renewable resource as raw
material
•
Ensure that consumers get same or
better functional benefits and
explore additional benefits to
consumers (e.g. pack will keep beer
colder for longer)
Ensure shelf-life and quality aspects
Biodegradable
Bio-based
Functional &
durable
•
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Questions or
comments?
Thank you for
your attention!
Learn more about Carlsberg Groups work with
sustainability online.
www.carlsberggroup.com/sustainability
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