11/12
DISCIPLINE AND IDEAS IN
THE APPLIED SOCIAL
SCIENCES
QUARTER 2 – MODULE 1
PROCESSES AND METHODS
INVOLVED IN UNDERTAKING
COMMUNICATION
1
INTRODUCTION (What I Need to Know)
Generally speaking, the field of applied social sciences brings us to understand the unique
complexity of a man’s life by looking at him situated in between the two poles of knowledge-the
theoretical and the empirical poles. Thus, this subject bridges the gap between the two poles by
understanding the various theories and concepts relating to his/her existence and how those shall
apply to his/her everyday life which may affect his reality in this empirical world.
Specifically, through this study we will be taking a deep dive into the realities taking place
into a man’s life by understanding how he/she becomes affected of his/her presence in the society,
his/her relationship with other people, environment, the processes taking place in his/her every
situation in everyday life.
This module introduces the various methods and processes involved in undertaking
communication as one person relates himself/herself to another in a given context. In so doing,
we will be able to see the importance of the use of various tools of communication to make us able
to express our views and feelings of which may make a significant impact to our existence in the
society.
(MELC) Most Essential Learning Competency
Illustrate the different processes and methods involved in undertaking communication.
At the end of this module, you should be able to:
a. determine various communication settings, tools, or methods;
b. illustrate understanding of the different processes, methods and tools in communication; and
c. express views learned about the settings, tools, and methods in communications.
DISCUSSIONS AND ACTIVITIES (What is It)
COMMUNICATION AS A DISCIPLINE
Communication ss an academic discipline examines communication between people.
Human interaction is regarded as the basis on which interpersonal relationships, groups and
teams, organizations, communities and cultures are constructed. Furthermore, it is aimed at
developing knowledge about interactional processes and communicative behavior. This discipline
focuses on contacts and bonds between people, both in private and public contexts, and both faceto-face and mediated through various communication technologies. The focus of professional
expertise in communication is on interpersonal relations, small group processes and
organizational communication, as well as on the personal, social, contextual, and cultural factors
impacting communication behavior., communication technologies, media, administration, politics,
and cultural life. (https://www.jyu.fi/hytk/fi/laitokset/kivi/en/our-department/disciplines/communication)
2
COMMUNICATION SETTINGS, METHODS, PROCESSES AND TOOLS
In the book of Sampa, Elias (2017) it was cited that settings of communication refer to
the physical surroundings of a communication event which may be made up of the location where
the communication occurs, environmental conditions, time of the day, or day of the week, as well
as proximity of the communicators (Alberts, Nnakayama, & Martin 2007).
He explained that what is critical about the setting is to know the audience and understand
what they need to hear and how they need to receive information. The process of communication
accounts for what happens between the source of the message and the recepient, the skills
employed in giving and receiving information, and conveying our ideas and opinions with those
around us.The methods of communication involve the verbal such as the sound, tone of voice
and language , aural like listening or hearing; the non-verbal which may be through the facial
expression, body language; the written such as letters, journals, memos, emails, or text
messages; and the visual like the signs, symbols, illustrations or pictures. Moreover, tools in
communication include all that we use in both communicating with others and interpreting the
information received from others. They range from language in all its forms, from tone of voice to
performing, reenacting, story telling, interviewing, television, telephone/cellphone, movie radio,
photographs, digital and scoial platforms and the Internet.
Moreover, Sampa, Elias (2017) pointed out five communication settings that find
application in the discipline of social science. These settings include:
(1) Government Setting
Government is the best representation of the people, may it be public or private. It is an
instrument through which the will of the people of a particular state is expressed, formulated and
carried out. As such, government is particularly designated to deliver services to the people
through its various arms or agencies and to make sure that public services are delivered effectively
to its constituents. This being the essence of the government, Sampa (2017) explained, the purpose
of communication becomes more of public to government and vice versa. The government
communicates to inform the constituents about its national plans, public services, security
situations, opportunities, and to give general direction to people as a nation. On this note, the
government setting draws on a variety of organization methods and tools depending on the subject
and intent. Finally, Sampa stated that traditionally, the government relied on mass media to
disseminate public information and propaganda. With emergence of the new media, the
government has also incorporated much of new technological tools. It is more common than less
to find even local government units maintaining a website and communicating with their
communities using social media.
(2) Private Sector Setting
The private sector usually refers to organizations operating businesses in the country which
are also involved in providing public services in the form of creating employment opportunities to
the people but are not considered as government. Basically, this sector operates of the basis of
investment and profits. As such, this sector usually uses advertisements to inform the public,
individuals, groups and communities about its services and goods offered in the market. On the
other hand, they are getting information from the public to be able to get a pulse on what the
public demands them to supply in the market. They also operate the principle of Corporate Social
Responsibility as they are wanting to maintain a harmonious relationship with their public who
are their clients and to foster the goal of maintaining a positive public perception.
3
(3) Civil Society Setting
This sector of the society refers to the non-governmental organizations, charities,
foundations, people’s organizations and other pressure groups that exist to advocate the causes
of social justice on behalf of the marginalized sectors, disenfranchised, and the minorities or the
underserved. These groups usually come to complement the government and the private sector as
they do not operate businesses for profits but offer services to the public which is a function that
belongs to the government. In many circumstances they engage as well in business operations in
order to raise funds that will be used in return to respond to the needs or problems affecting the
represented sector or issue. Hence, communication in this setting is operated on the basis of the
mission and action chosen by the civil society. They can draw almost all forms of communication
tools available. They often use new and social media to bring their cause to a wide audience
possible and effectively.
(4) School Setting
Schools are both educational and social institutions. Communication in this setting
operates on the basis of providing educational services to the public and engage communities in
setting up the agenda for educational goals and means. Being a formal institution, communication
taking place in the school setting is made formal and academic. However, with the emergence of
the new media, communication in schools has transformed to the next level to include new forms
of communities cutting across schools to create community of learners that are not just confined
in the physical environment of the schools. With the presence of technology more exchange of
information are made possible among students through virtual and other digital platforms where
students can learn together and accomplish given tasks without physically coming together.
(5) Community Setting
The community is where all sectors interact like the government, businesses, civil society,
and just about all individuals and groups. In a broad sense, communication with communities is
intended to favor one directional pattern of mass media. The exchange of information between
and among the sectors of the community as well as the government are taking place for purposes
of keeping them informed of the most important things that affect the community in general and
the individuals or groups in particular. Thus, various communication tools and methods are
appropriately drawn to achieve community setting communication goals. On this level, a face-toface- communication, tarpaulins as well as graffiti are very common.
ACTIVITY 1: SHOW ME THE WAY!
Directions: Read each situation and answer the question guided by the diagram below. Write your
answers in your answer sheet.
SITUATION NO. 1
Scenario: Pedro is applying for a job. He has prepared his curriculum vitae and portfolio
to make sure that he has all that is needed for the interview that is scheduled the
following day. During the interview, he was asked the following questions “Should you
be hired? How will you contribute to this company?” Pedro replied “ I will do all my best
to do my duties as assigned without complaints. I will give my best efforts in all tasks
related to my work.”
4
What is the message?
Who is the
Receiver?
What channel of communication
is used?
Who is the
Sender?
What is the Feedback?
https://www.google.com/search?q=INTERVIEW+CARTOON&tbm=isch&ved=2ahUKEwi9tKP3ysrtAhVPapQKHeFeARcQ2cCegQIABAA&oq=INTERVIEW+CARTOON&gs_lcp=CgNpbWcQAzICCAAyAggAMgIIADICCAAyAggAMgIIADICCAAyAggAMgIIADICCAA6BAgAEENQvrgGWIfIBmDQ1AZoAHAAeACAAZ
4BiAHFBpIBAzUuM5gBAKABAaoBC2d3cy13aXotaW1nwAEB&sclient=img&ei=79bVX_2AIs_U0QThvYW4AQ&bih=578&biw=1280#imgrc=4odUtDJ1S6vO7M
Guide Question:
What setting of communication is reflected in the given situation?_____________________________
SITUATION NO. 2
Scenario: Recently many people in Manila protested against the implementation of the
Enhanced Community Quarantine rules. During the protest, the people reported cases
of abuse of power and authority of some policemen who were considered as frontlines
during the ECQ. During the Press briefing, the PNP’s spokeperson answered by saying
“ the policemen involved are now under investigation”
What is the message?
What channel of communication is
used?
Who is the
Receiver?
Who is the
Sender?
What is the Feedback?
https://www.google.com/search?q=PROTEST+CARTOON&tbm=isch&ved=2ahUKEwiRr5esy8rtAhXBBaYKHRwFCt8Q2cCegQIABAA&oq=PROTEST+CARTOON&gs_lcp=CgNpbWcQAzICCAAyAggAMgIIADICCAAyAggAMgIIADICCAAyAggAMgIIADICCAA6BggAEAcQHjoECAAQQzoHCAAQsQMQQzoFCAA
QsQNQ1pQEWJavBGDZuARoAHAAeACAAX2IAcgKkgEDNS44mAEAoAEBqgELZ3dzLXdpei1pbWfAAQE&sclient=img&ei=XtfVX5GIH8GLmAWciqj4DQ&bih=578&biw=1280#imgrc=
-o4wmQpkLSbsVM
Guide Question:
What method/s of communication was used ?__________________________________________________
SITUATION NO. 3
Scenario: Because of the pandemic, many private and public schools were caught
unprepared to the new normal. In order to address this problem, the Department of
Education has developed a Learning Continuity Plan which includes the avoidance of
face-to-face interaction between teachers and among students, conduct of online
classes, adoption of flexible learning modalities in schools. The learning Continuity Plan
was reiterated through a Department Memorandum and was presented to the media for
the information of the public. The parents gave opposing views on the opening of classes
on August 24, 2020.
5
What is the message?
What channel of communication is
used?
Who is the
Receiver?
Who is the
Sender?
What is the Feedback?
https://www.google.com/search?q=CARTOON+STOCK+PRESS+RELEASE&tbm=isch&ved=2ahUKEwid2ZXWzcrtAhUK5pQKHWodAwAQ2cCegQIABAA&oq=CARTOON+STOCK+PRESS+RELEASE&gs_lcp=CgNpbWcQAzoCCAA6BAgAEEM6BggAEAUQHjoGCAAQCBAeUIEA1imrwNg0rEDaAFwAHgAgAHRAYgBwQySAQYxMC40LjGYAQCgAQGqAQtnd3Mtd2l6LWltZ8ABAQ&sclient=img&ei=z9nVX921GorM0wTqugw&bih=578&biw=1280#imgrc=h8qo
pOhOBJnCuM
Guide Question:
What tool of communication was applied? _________________________________________________
SITUATION NO. 4
Scenario: The outbreak of the COVID 19 pandemic was not foreseen by many of our
world leaders as well as the peoples of the world. The community then, was just informed
through the news in the television that the virus was spreading too fast. Through the
media, the people were informed as to what should be done to avoid the virus. The
public, however, expressed their frustration to the leaders of the Department of Health
on how they managed to control the situation.
What is the message?
What channel of communication
is used?
Who is the
Receiver?
Who is the
Sender?
What is the Feedback?
https://www.google.com/search?q=CARTOON+STOCK+PRESS+RELEASE&tbm=isch&ved=2ahUKEwid2ZXWzcrtAhUK5pQKHWodAwAQ2cCegQIABAA&oq=CARTOON+STOCK+PRESS+RELEASE&gs_lcp=CgNpbWcQAzoCCAA6BAgAEEM6BggAEAUQHjoGCAAQCBAeUIEA1imrwNg0rEDaAFwAHgAgAHRAYgBwQySAQYxMC40LjGYAQCgAQGqAQtnd3Mtd2l6LWltZ8ABAQ&sclient=img&ei=z9nVX921GorM0wTqugw&bih=578&biw=1280#imgrc=h8qo
pOhOBJnCuM
Guide Question:
Illustrate by way of a process diagram the communication processes involved in the given situation
_______________________________________________________________________________________
6
SITUATION NO. 5
Scenario: Due to the COVID 19 pandemic, President Rodrigo R. Duterte put the entire
Luzon area under Enhanced Community Quarantine. As such, everybody was advised
to stay at home and that only one member of the family household would be allowed to
go out to buy essential needs like food and medicine. This situation has brought many
families to lose the opportunity to earn, thus, many suffered hunger. Generous
individuals and organizations offered help to alleviate the situation through different
forms of aid in communities. The Local Government officials gratefully responded and
assisted the relief operations.
What is the message?
What channel of
communication is used?
__
Who is the
Receiver?
Who is the
Sender?
What is the Feedback?
https://www.google.com/search?q=CC123067&tbm=isch&ved=2ahUKEwjroY2f0MrtAhVIYpQKHcz4AOIQ2cCegQIABAA&oq=CC123067&gs_lcp=CgNpbWcQAzoCCAA6BAgAEEM6CAgAELEDEIMBOgUIABCxAzoHCAAQsQMQQzoGCAAQBRAeOgQIABAYUIbKB1jP9AlgiPwJaABwAHgEgAG
OAYgBhQuSAQM0LjmYAQCgAQGqAQtnd3Mtd2l6LWltZ7ABAMABAQ&sclient=img&ei=gdzVX6vdD8jE0QTM8YOQDg&bih=578&biw=1280#imgrc=WhnJBKSjbvdYSM
Guide Question:
Answer the questions in the diagram._________________________________________________________
Activity 2: WORD SEARCH
Directions: Find eight (8) words related
to the tools and methods used in
communication from the grid. Write your answer in your answer sheet.
7
Activity 3: MIND STRETCH!
Directions: Below are statements related to the settings, methods, and tools used in
communication. Write YES if you agree and NO if you disagree. Justify your answer. Write your
answers in your answer sheet. (5 points each)
Example:
HUMSS is an Academic Track in the Senior High School which focuses on individuals and
society as its object of study. YES. Because HUMSS as a discipline deals with the character
and behavior of man in a given society. Example is on the function of Social Work, where
it deals with connecting the people and the resources for the betterment of the society in
general based on their particular needs.
1. Communication is very important in any situation or setting. _______,
_______________________________________________________________________________________________
2. Social Media is “ IN “ while radio is “ OUT “ nowadays. _______,
_______________________________________________________________________________________________
3. Virtual Classroom is necessary in this time of pandemic. _______,
_______________________________________________________________________________________________
4. Understanding among people will only be achieved if there is communication.________,
_______________________________________________________________________________________________
5. Various settings of communication require a particular communication tool. _______,
_______________________________________________________________________________________________
RUBRIC:
Criteria
3
2
1
Reasoning
The justifications are highly
insightful
and
logically
presented to address the issue
The justifications are moderately
insightful and logically presented
to address the issue
The justifications are lowly
insightful and logically presented
to address the issue
The
answer
persuasive.
The
answer
persuasive
The answer is lowly persuasive
Persuasiveness
And Brevity
is
highly
is
moderately
ASSESSMENT
I. Directions: Choose the correct answer to each of the questions below. Write the letter of your
choice in your answer sheet.
_____1.This is where all sectors interact like the government, businesses, civil society, and just
about all individuals and groups and is intended to favor one directional pattern of mass
media.
a. Civil society
b. Community
c. Government
d. Private Sector
_____2. Relies on mass media to disseminate public information and propaganda.
a. Civil society
b. Community
c. Government
d. Private sector
_____3. Operates on the basis of providing educational services to the public and engage
communities in setting up the agenda for educational goals and means
a. Civil society
b. Education
c. Government
d. Private sector
_____4. Communication in this setting is based on the mission and action chosen by the civil
society.
a. Civil society
b. Community
c. Government
d. Private sector
8
_____5. Develops knowledge about interactional processes and communicative behavior
a. Communication setting
c. Tools in communication
b. Communication
d. Tools in communication
II-A Directions: Match the terms in Column B with its description in Column A. Write the correct
letter of your choice in your answer sheet.
COLUMN A
1. Involves the verbal, aural, non-verbal, written and
the visual scheme in communication.
2. Includes all that we use in both communicating
with others and interpreting the information
received from others.
3. Accounts for what happens between the source of
the message and the recipient, the skills employed
in giving and receiving information, and conveying
our ideas and opinions with those around us.
4. The physical surrounding of a communication
event which may be made up of the location where
the
communication
occurs,
environmental
conditions, time of the day, or day of the week, as
well as proximity of the communicators.
5.Which element of communication is best described
by the place where the communication is taking
place?
COLUMN B
A. Communication method
B. Communication process
C. Communication setting
D. Communication tools
E. Communication context
F. Communication skills
II-B Directions: Identify what is described in each statement below. Choose your answer from the
box and write your answer in your answer sheet.
Message
Feedback
Ethics
Non-verbal
Communication
______ 1. Element of communication that is supported by the act and react mechanism.
______2. The idea being transmitted by the sender to the listener.
______3. Dual or two-way process of transmitting messages from one person to another.
______4. Characteristic of verbal communication that makes use of words in consideration of the
gender, roles, ethnicity or status of the person talking to.
______5. Uses behavior to convey and represent meanings.
III. Directions: Explain each statement below. ( 5 points each )
1. Difference between communication processes and settings.
_______________________________________________________________________________________________
2. Similarities of communication tools from communication methods.
_______________________________________________________________________________________________
3. Importance of communication in the field of applied social sciences.
_______________________________________________________________________________________________
9
Rubric:
Criteria
Content
Reflective
Thoughts
Grammar and
Spelling
5
The explanation demonstrates
high level of understanding of
the lesson
The reflective thought is in-depth
The explanation is totally free
from grammatical error and
misspelled words
4
The explanation demonstrates
average level of understanding
of the lesson
The reflective thought is
average
The explanation contains
minor grammatical error and
misspelled words
3
The explanation demonstrates
low level of understanding of
the lesson
The reflective thought is
shallow
The explanation contains major
grammatical error and
misspelled words
ANSWER KEY FOR ACTIVITIES
Situation #5
1. Civil Society Setting
2. Verbal and Non-verbal
3. Face-to-Face
4. Answer may vary
ACTIVITY 2
Situation #4
1. Government Setting
2. Verbal
3. Mass Media (TV,Radio)
4. Answer may vary
Situation #3
1. Educational Setting
2. Written
3. Mass Media (TV,Radio)
4. Answer may vary
Situation #2
1. Community Setting
2. Aural
3. Mass Media (TV,Radio)
4. Answer may vary
ACTIVITY 1
Situation #1
1 Private Sector Setting
2. Verbal
3. Face-to-Face
4. Answer may vary
1.
2.
3.
4.
5.
YES, justification may vary
NO, justification may vary
YES, justification may vary
YES, justification may vary
YES, justification may vary
ACTIVITY 3
REFERENCES
Elias M. Sampa (2017) Discipline and Ideas in the Applied Social Sciences, Rex Book Store,
Inc.Quezon City, Philippines
University of Jyväskylä, Finland (10,22 2020), Communication, an academic discipline: retrieved
from https://www.jyu.fi/hytk/fi/laitokset/kivi/en/ourdepartment/disciplines/communication
IMAGES
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DIVISION QUALITY ASSURANCE MANAGEMENT TEAM IN HUMSS
WRITER:
CHRISTOPHER A. CRUZ, PhD.
VALIDATORS:
DR. MARILEX A. TERCIAS
DR. EUGENE M. TORALBA
DR. ALBERTO O. RABANG
DR. VIRGINIA B. FREGILLANA
JEANNEROSE M. ACOSTA
ZOSIMA IRENE H. FERNANDEZ
MA. JOCELYN J. SOTONG
DANILO T. SIBLAG
VICTOR B. ABAN
JAMELIE M. CRISPINO
CONSULTANTS:
DR. DANILO C. SISON
DR. TEODORA V. NABOR
DR. CORNELIO R. AQUINO
DR. JEROME S. PARAS
DR. MAYBELENE C. BAUTISTA
11
12
II.A MATCHING TYPE
1. A
2. D
3. B
4. C
5. E
II.B
I. MULTIPLE CHOICE
1. Feedback
1. B
5. Non-verbal
3. Answer may vary
4. A
4. Ethics
2. Answer may vary
3. B
3. Communication
1. Answer may vary
2. Message
III. ESSAY
2. C
5.B
ANSWER KEY FOR ASSESSMENT