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SneezyJet and the E-commerce Regulation in UK
SneezyJet is a budget airline based in Australia. They are currently planning on
extending their services to the UK, but they would also like to expand into other areas of
e-commerce. These include the following services:
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Car rental
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Hotel reservation service
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Consumer-to-consumer portal for selling and trading event tickets

Business-to-consumer portal for selling event tickets
For the above expansion program, SneezyJet must consider the UK law relevant
to e-commerce, covering all aspects of the term “consumers”, including natural persons
and associations.
Much of the UK regulation and laws applicable to e-commerce is only applicable
to enterprises and bodies concerned with consumers. Depending on the locality of
regulatory aspects, the term "consumer" may encompass not only natural individuals but
furthermore partnerships and other business bodies.
The diverse regulations pertaining to buyers can lead to:

Terms in agreements not being forced by suppliers;
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Terms being inferred into agreements;

Contracts which can be termed as void by the consumer, or
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Suppliers acquiring both municipal and lawless individual liability (Eigen 2009).
The E-commerce Regulations came into force in the UK on 21st August 2002,
applying the E-commerce Directive. These guidelines covered effectively every financial
World Wide Web locations and inserted significant provisions for the defense of
consumers.
The guidelines stipulate data that should be supplied by suppliers to their
customers (Craig et al 2007). This data encompasses the title, address and business
registration information of the supplier. Additional obligations for trading on-line are
furthermore set out. These encompass obligations to identify the mechanical steps needed
to resolve a agreement and supply an acknowledgement of instructions placed.
The guidelines inserted into UK regulation, information regarding the 'country of
origin' rule. This entails that EU-based suppliers are only appreciative of obeying the
regulations of the specific EU homeland in which they are founded and should not be
questioned or forced to added obligations when seeking to deal items in other EU
countries. However, exclusion is supplied to the homeland of source direct in esteem of
buyer contracts.
Consequently, EU buyers may extend to rely, contrary to suppliers from another
homeland, on their own country's regulations in relation to the value and security of
items, the inequity of agreement periods and other exact buyer associated regulation.
The homeland of seller is still of advantage to those trading to buyers as directions
considering localities of corporate/administrative compliance and sales advancement
directive do not drop inside the buyer exemption (Craig et al 2007).
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The Distance Selling Regulations demands that when items or services are
acquired by buyers over the internet or by other isolated requirements, for example
telesales. They only apply to sales to consumers. The guidelines include data which
should be supplied to buyers before and after any sale, for example cost and the supplier's
details (Eigen 2009).
The guidelines supply buyers with a cooling-off period. This devotes a buyer the
right to remove from an agreement within seven employed days, without punishment and
without giving any causes – the buyer can easily have a change of reason about a
acquisition. There are exclusions to the law and other provisions worth revising in more
detail.
Many of the guidelines - expressly the Trade Descriptions Act 1968 and the
Supply of Goods and Services Act 1982) that concern the connection your online
enterprise has with its clients are conceived to defend the rudimentary privileges of the
consumer. In the seller/buyer agreement that will live every time any individual buys
items or services from your online enterprise these guidelines arrive into force and should
be obeyed by any online business.
Distance Selling Directive
This regulation has been in power since 2000 and states apparently the privileges
of clients who shop with your online business. Note that the legislation only concerns to
enterprise trading exactly to customers. Businesses trading to other enterprises are not
allowed. The DSR guidelines furthermore don’t request to online auctions. To obey with
the major obligations of the legislation your online enterprise must:
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Display an entire and unambiguous recount of the items or services your
enterprise is selling.
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The cost of the items encompassing any applicable costs and taxes should be
apparently shown.
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Full consignment charges of the goods (Craig 2007).
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Your enterprises full communicate details (Eigen 2009).
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Details of what kind of fee kinds your enterprise accepts.
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The customer’s right to annul their array of business (Craig 2007).
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Provide in writing confirmation of a consignment once the order has been placed.
This can be by internet note, note or fax (Eigen 2009).
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Full information regarding the customer’s right to cancel their consignment in
agreement with the set time restricts that the legislation allows.
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Give full information of your project will drive alternate items if the ones
organised are out of stock.
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Works Cited
Eigen, Lewis D. A Solution to the Problem of Consumer Contracts That Cannot be
understood by Consumers Who Sign Them, Scriptamus, 2009,
http://scriptamus.wordpress.com/2009/11/12/a-solution-to-the-problem-ofconsumer-contracts-that-cannot-be-understood-by-consumers
Craig, Paul; Grainne De Burca , P. P. Craig (2007). "Chapter 11 Human rights in the
EU". EU Law: Text, Cases and Materials (4th ed.). Oxford: Oxford University
Press. p. 15.
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