MODULE 1
The Lodging Dimensions
LEARNING OUTCOMES:
At the end of this Lesson you are expected to do
the following:
LESSON 1- THE OVERVIEW OF THE HOSPITALITY
INDUSTRY
L.O 1 – Introduce the symbol of the hospitality industry.
L.O 2 – Understand the scope of the hospitality and tourism industry.
L.O 3 - Define the hotel and determine the classification various hotel
rating system.
L.O 4 - Present concepts like hotel management contracts and time
shares.
L.O 5 - Familiarize hotels locally.
L.O 6 - Discuss the standards of the hotel based on DOT’s policies in
the accreditation of hotels
HPC 2 – Fundamentals of Lodging Operations
1
What Do You Need To Know?
Lesson 1 – The Overview of the Hospitality Industry
What is Hospitality?
The hospitality field, by definition, is a service industry.
Its task is to create shareholder wealth by servicing and
satisfying guests. Industry segments include, among
others: hotels, restaurants, private clubs, managed food
service, event planning, tourism related businesses,
and travel providers. More often than not, the product
purchased is either intangible or the perceived quality
of the product purchased is impacted by the service
method in which it was received. Langhorn (2004) noted that in hospitality, the
service provider is “part of the product itself”. For guests to be satisfied, they not
only must believe that they have received a valuable service for their dollar, but
also feel valued and respected by the workers providing the service (Kernbach
& Schutte, 2005; Langhorn, 2004; Varca,2004; Winsted, 2000).
Defining the Hospitality Industry
The Hospitality Industry include the companies or
organizations which provide food and/or drink and/or
accommodation to people who are away from home. The
hospitality industry meets the needs of people with
kindness and goodwill while they are away from their homes.
1. The hospitality industry is about service. The industry
provides service to people when they are away from their
home, and sometimes even when they are home. For
example, home delivery of food would be part of the hospitality industry as
would a masseuse that does home visits or a cook that does at-home cooking
lessons or catering.
2. The hospitality industry is about diversity. There are small, large,
privately owned, and publicly owned businesses. There are people of every
HPC 2 – Fundamentals of Lodging Operations
2
socioeconomic class, cultural background, race, age, and religion involved
with H&T, both in providing and receiving the services. The H&T industry
reaches every corner of the globe, while providing jobs, entertainment, food,
transportation, and a place to sleep.
3. The hospitality industry is about entrepreneurs. The H&T industry is full
of businesses that serve people and are owned by a single person or family.
This means not only are there many H&T jobs working for someone else, there
is a lot of H&T opportunity to work for yourself. Worldwide examples of
entrepreneurs creating small businesses that became big business are:
McDonalds, Marriott hotels, Holiday Inn hotels, Albertsons food stores, and
Southwest Airlines.
4. The hospitality industry is complex. It covers a wide range of jobs,
locations, activities, and economic brackets.
The hospitality industry meets the needs of people with kindness and
goodwill while they are away from their homes. There are four sectors of the
hospitality industry: food and beverage, lodging, recreation, and travel and
tourism.
1. The food and beverage industry, also known as the foodservice
industry, consists of businesses that prepare food for customers. The
number of people employed in foodservice industry is expected to double
by 2015 to approximately 22 million people.
2. Lodging, also known as accommodation, is a place to sleep for one or
more nights. A business in the lodging industry provides a place for people
to sleep overnight. It can be one of many sleeping places such as a fancy
hotel, a youth hostel, an elder hostel, a campground, or highway side
motel.
3. The travel industry is in the business of moving people from place to place.
4. Tourism industry provides those people with services that promote travel
and vacations. Busses, planes, cabs, boats, and passenger trains are all
part of the travel industry while travel agencies, tour operators, cruise
companies, convention planners, and visitors bureaus are all part of the
tourism industry.
HPC 2 – Fundamentals of Lodging Operations
3
http://www.montana.edu/hhunts/MAFCS
WEBSITEDEVELOPED008/MAFCS 2007 Student Lesson Plans/Unit Planadobe files/Lesson 1 Intro to H T Lesson Plan.pdf
THE PINEAPPLE TRADITION
The pineapple has enjoyed a rich and romantic
heritage as a symbol of welcome, friendship, and
hospitality. Pineapples were brought back from the
West Indies by early European explorers during the
seventeenth century. From that time on, the
pineapple was cultivated in Europe and became the
favored fruit to serve to royalty and the elite. The
pineapple was later introduced into North America and became a part of North
American hospitality as well. Pineapples were displayed at doors or on gateposts,
announcing to friends and acquaintances: “The ship is in! Come join us. Food
and drink for all!” Since its introduction, the pineapple has been
internationally recognized as a symbol of hospitality
THE INTERRELATED NATURE OF HOSPITALITY AND TOURISM INDUSTRY
The hospitality and tourism industry is
the largest and fastest-growing industry
in the world. Under the umbrella of
travel
and
tourism,
countless
professions are necessary to meet the
needs and wants of people away from
home. All of these scopes have an effect
on each other.
LODGING PROPERTIES DEFINED
Lodging property may be defined as an establishment that charges fees for
providing furnished sleeping accommodations to persons who are temporarily
away from home or who consider these accommodations their temporary or
permanent homes. Many of these establishments also provide food, beverages,
cleaning services and a range of other services normally associated with travel
commonly sought by travelers.
HPC 2 – Fundamentals of Lodging Operations
4
Classification of Lodging Accommodation Establishment
1. According to Location
a. Convention Hotel. Convention properties that have been the capability of
hosting conferences and meetings. They have multiple meeting rooms and
often large spaces where trade shows can be held. Conventions are the
primary source of business.
b. Commercial Hotel. Commercial Properties are generally located in intercity for the convenience of the business traveler. These establishments
have business centers, featuring office equipment for guests use, and full
in-room modem connections.
c. Resort Hotel. A resort hotel described as a lodging establishment that
attract pleasure travelers or vacation seekers and offers recreational
activities such as sunning at the beach, skiing, horseback riding, physical
fitness training, golfing and playing tennis and other activities.
d. Casino Hotel. Casino Properties offer patron opportunities to sleep cheap,
yet spend big. They offer low room rates and low food costs because profits
are made primarily through the gaming.
e. Extended Stay. The term “extended stay” denotes facilities designed for
guests who need long-term accommodations. They usually include
kitchen and sitting rooms in each unit, thus are also called “suite”
properties.
HPC 2 – Fundamentals of Lodging Operations
5
According to Functions and Primary Market
a. Center City. Center-city properties are usually along the business district.
They usually cater to business travelers and are capable of hosting large
conferences.
b. Sub-urban. Lodging properties located in the suburbs often near shopping
centers or recreational facilities, such as golf courses.
c. Resort. Resort refers to properties usually seen in areas of great scenic
beauty or with outstanding recreational facilities.
d. Highway Hotel. Properties that are located in isolated areas, where there
is no competition wherein they can charge higher rates.
e. Airport Hotel. Lodging facilities that are located in isolated areas, where
there is no competition wherein they can charge higher rates.
2. According to Size
a.
b.
c.
d.
Small hotels - up to 100 rooms
Medium hotels - 100 - 200 rooms
Medium-large hotel - 200 - 500 rooms
Large hotels - over 500 rooms
3. According to Quality Ranking
a. Five Stars. Outstanding, one of the best in the country. Exhibits an
exceptionally high degree of service; striking, luxurious facilities with
HPC 2 – Fundamentals of Lodging Operations
6
many extra amenities.
b. Four Stars. Excellent, top-quality design and service. Displays a high level
of service and hospitality. Properties offer a wide variety of amenities and
upscale facilities inside the room, the grounds, and in the common areas.
c. Three Stars. Offers a degree of sophistication. Additional amenities,
services, and facilities may be offered.
4. According to Amenities and Facilities
This refers to the amenities and facilities offered in the hotel.
a.
b.
c.
d.
Deluxe
First Class
Standard Hotel
Economy Hotel
HPC 2 – Fundamentals of Lodging Operations
7