Progress Report As on -11th Dec 2020 Influence of Digital or Social media promotion and consumer online buying behavior In recent times, there has been a fundamental shift in consumer buying behaviour influenced by increased digital or social media consumption. We believe it is ominous for companies to plan their promotion strategies/advertising ideas around digital platforms (Social Media, OTT, gaming), TV or similar platforms. Also, consumer outlook towards online purchases and definition of essentials commodities have seen a significant shift, including health and hygiene items. Thus recently promotion/advertisements are focusing on these needy elements to lure customers. H0: Consumption of Digital or social media promotions have not changed consumer online buying behaviour/patterns. H1: Consumption of Digital or Social media promotions have significantly changed consumer online buying behaviour. Background for topic selection We had conducted a survey for Marketing Management course to evaluate target market for online purchases from Ecommerce companies. Idea was to help upcoming ecommerce companies with our findings to strategize better to capture their target market and plan for digital promotion schemes for the same. Report of our Survey: https://ajitsatp.typeform.com/report/Fe2LN13Z/58Ey7obSqxIRBqwZ Note: Some Data might be skewed due to 348 responses. Plan for the MR project Next step is to create a questionnaire to understand the customer preferences in terms of ecommerce product purchases and to understand how social and digital media platform advertisements are influencial in this purchase. Also we are trying to focus on the acceptance of online ecommerce platforms and whether people are comfortable with the interlinking between the platforms (ex: Facebook showing advertisement based on your recent search in amazon) Following inferences from our previous study would be the foundation on which we would like to plan our Marketing Research project We have already tried to analyze the preference of particular Ecommerce site over others. We evaluated consumer pain points related to shopping online Study of impact of demographic factors towards - using a new ecommerce app or purchase pattern of different age groups, gender, occupation, education, consumer usage and attitude Continued………. In continuation with previous report here team has developed the sample questionnaire for the one to one survey. (survey is in progress) We have also done literature survey on Influence of Digital or Social media promotion and consumer online buying behavior For this survey we will choose all age group and genders for accommodating diversity Sample questionnaire 1) You use social Media for: Shopping chatting information make friends 2) Do you trust Social Media? Yes No 3) What is your preferred source of information for your buying decision Company’s website Social Media Friends & Relatives Advertisements 4) How many social media sites do you have accounts with? a. 1 b. 2 c. 3 d. 4 e. 5 f. 6 g. 7 h. 7+ 5) How many times a day do you look at social media? a. not everyday b. once a day c. 2-5 times a day d. 5-10 times a day e. 10 + times 6) How much time do you spend on social media per day? a. less than 30 minutes b. 30-60 minutes c. 1- 2 hours d. 2-3 hours e. 3 hours + 7) Has social media ad’s ever influenced your buying decision? a. Always b. Almost Always c. Sometimes d. A fewer times e. Never 8) While Browsing on Social Media, what kind of ad’s would like to see? (Like Educational/Jobs/Shopping/Food) Answer :--------------- 9) Based on the Ad’s on Social media related to Digital Shopping platforms like flipkart, Amazon have you ever considered or prefer that it is easier to shop online than offline stores. Answer :--------------- 10) So based on answer to above question, have you always considering to shop online for almost everything you want to buy? (May it be Medicine, Grocery, Clothes, cookeries, Utensils, etc….) Answer :--------------- 11) Do you feel social media helps in your buying decision? Answer :--------------- 12) What way the Survey has been conducted? Phone Call One to One Online meeting Others Please Specify ______________ 13) What is your opinion on the online buying culture that has overshadowed the traditional purchasing of goods and services? Answer :--------------- 14) How did the transformation to online shopping happen? Did the social media / digital platform ads influence you to try it out? Answer :--------------- 15) How often you regret after buying products which are bought after seeing an ad in digital media Answer :--------------- Planning to meet around 150 – 200 people one to one via.. Zoom or Google meet (even phone calls) to take feedback on the survey. After the feedback we will do cleansing of data and analyze the data using graphical method like frequency distribution. Based on the analyzed data we will perform hypothesis testing by considering below mentioned null & alternative hypothesis H0: Consumption of Digital or social media promotions have not changed consumer online buying behavior/patterns. H1: Consumption of Digital or Social media promotions have significantly changed consumer online buying behavior. Post hypothesis testing we will consider Regression analysis Based on the results of Regression Analysis we will work on the limitations and also try to provide conclusion for the topic