American University of Beirut | Department of Architecture and Design | SPRING 2019-20 SYLLABUS ARCH461 Professional Practice Professional 3 credits | Friday 10am-1pm Rana Samara Jubayli, [email protected] + [email protected] + [email protected] CATALOG DESCRIPTION The course exposes students to key aspects of professional design practice, and is divided into three parts; (1) Now that you have graduated emphasizes the value of design and business as one holistic creative process, focusing on the components and skills it takes to set up, run, or contribute to a creative business, and on the legal and regulatory requirements, finances, and marketing strategies, (2) Now that you got your first design job discusses the pre-design planning and process that enables the synthesis and translation of a project brief and design research into multiple solutions, a process that drives the lifecycle from initial design intent to production and post-occupancy, and finally (3) Now that you need to engage in HOW you practice introduces design management strategies based on team building, collaboration, empowering gender in practice, instilling professional ethics, and engaging in the future of design practice. COURSE DESCRIPTION The course exposes students to the scope and key aspects of professional design practice, and is divided into three parts. In the first part of the course, NOW THAT YOU HAVE GRADUATED the aim is to value design and business not as mutually exclusive disciplines, but as one holistic creative design process and product. This section focuses on introducing the components and skills it takes to set up, run, or contribute to a creative business. Students investigate the establishment and management of a design-focused practice with emphasis on financial planning, legal and regulatory requirements, and establishing marketing strategies. Models of practice and professional career options, as well as prospects for post-graduate education and specialization are also discussed. The second part of the course NOW THAT YOU GOT YOUR FIRST DESIGN JOB covers the designer’s responsibilities in the pre-design phase of a project. It focuses in particular on the programming process, which is seen as an integral part of the design process that does not precede design but works with it, and that follows a cyclical, interdisciplinary approach rather than the mere qualitative and quantitative aspects of space allocation. The intent is to delineate a pre-design methodology based on academic research and practical knowledge to synthesize and translate a project brief – such as client requirements, legalities, allowable exploitation and spatial needs, site context, partnerships, outcomes and deliverables, timeline– into pre-design strategies and solutions through the collaboration of multiple participants and decision-makers. This process leads to a general understanding of a design feasibility study, which culminates in visiting the tool of postoccupancy evaluation for design quality assessment. The third part of the course NOW THAT YOU NEED TO ENGAGE IN HOW YOU PRACTICE introduces cultivating design management that integrates elements inherent to good practice; team building and collaborations, maintaining professional ethics, leadership and gender equity, and evolving with the future of design practice. American University of Beirut | Department of Architecture and Design | SPRING 2019-20 F.24.1 COURSE SRUCTURE / SESSIONS TENTATIVE OUTLINE + READER Seminar # & Title Readings INTRODUCTION 1. The Business of Design – The Conventional v/s progressive models PART I F.31.1 ISSUE ASSIGNMENT 1 2.Setting up a Design Practice – or not F.7.2 + F14.2 3.Professional Practice Workshop F.21.2 4.Managing a Design Practice PART II F.28.2 5.From Research Based Design Practice To Post occupancy evaluation DUE ASSIGNMENT 1 Cherry, E. 1999. Programming for Design: from theory to practice. Chapter 3 Clients. Lewis, R.K. Architect? A Candid Guide to the Profession. Chapter 1: Why be an architect? & Chapter 2: Why not be an architect. Waldrep, L.W. Becoming an Architect: A Guide to Careers in Design. Chapter 1: The Definition of an Architect. NOW THAT YOU HAVE GRADUATED Professional Design Profile Granet, K. The Business of Design: Balancing Creativity and Profitability. Chapter 1: The Foundation of a design business. Hyde, R. Future Practice: Conversations from the Edge of Architecture. London: Routledge. 2012. Any chapter. Rubeling, A. W. Jr. How to start and operate your own design firm: A guide for interior designers and architects. Chapter 2: Facing the hard questions. Davy, K.V. and Harris, S. Value Redesigned: New models for professional practice. Part I: The Case for Change + Part II: Evolving the Core of Professional practice. Greenstreet, G. Greenstreet, K., & Schermer, B. Law & Practice for Architects. Chapter 2: The architect in practice Segal, P. Professional Practice: A Guide to Turning Designs into Buildings. Chapter 1: About the Profession, Chapter 2: The Parties in the construction industry & Chapter 5: Owner/Architect Agreements and Architects’ Services. Waldrep, L.W. Becoming an Architect: A Guide to Careers in Design. Chapter 5: The Future of the Architecture Profession. Order of Engineers and Architects. Building Law + Registration Law + OEA Documents Rules and Regulations: Practice Law in Lebanon 2013 Granet, K. The Business of Design: Balancing Creativity and Profitability. Chapter 4: Human resources. Segal, P. Professional Practice: A Guide to Turning Designs into Buildings. Chapter 3: Marketing Architectural Services. Littlefield, D. An Architect’s Guide to Running a Practice. Chapters 1 to 6. Moser, C. Architecture 3.0: The Disruptive Design Practice Handbook. Part 3, Chapters 12 & 13. NOW THAT YOU GOT YOUR FIRST DESIGN JOB Kumlin, R.R. Architectural Programming. Chapter 4 Program Document and Chapter 5 Tools and techniques of information gathering. Lucas, R. Research Methods for Architecture. Introduction: What is Architectural research? and Conclusion: Theory & Practice. Van der Voordt, T.J.M and Van Wegen, H.BR. Architecture in Use: An Introduction to the Programming, Design and Evaluation of Buildings. Chapter 5 Evaluating buildings and Chapter 6 Quality assessment: methods of measurement. American University of Beirut | Department of Architecture and Design | SPRING 2019-20 F.13.3 T.10.3 F.6.3 6.Design Feasibility & Process ISSUE FINAL ASSIGNMENT 7.Programmatic Cherry, E. Programming for Design: from theory to practice. Chapter 7: Identifying Strategies Programmatic Strategies & Chapter 8 Establishing quantitative requirements. & Calculation of areas Kumlin, R.R. Architectural Programming. Chapter 3: Programming Strategy & Chapter 8 Language of Area. Pena, W.M. and Parshall, S.A. Problem Seeking: An Architectural Programming Primer. Part One. PART III NOW THAT YOU NEED TO ENGAGE IN HOW YOU PRACTICE F.8.5 F.24.4 F.3.4 F.27.3 F.20.3 (RE)ISSUE ASS. 2 ETHICS 8.Design Management Segal, P. Professional Practice: A Guide to Turning Designs into Buildings. Chapter 4 & Collaboration Project Delivery Methods & Chapter 8 Owner/Contractor Agreements and Contractors’ Services Emmitt, S. and Ruikar, K. Collaborative Design management. Chapter 3 Design management Chapter 5 Discussing and reviewing design Granet, K. The Business of Design: Balancing Creativity and Profitability. Chapter 5: Project Management. 9.Management of Emmitt, S. and Ruikar, K. Collaborative Design management. Chapter 7 Visualization Design Production and BIM Kumlin, R.R. Architectural Programming. Chapter 7 Program cost evaluation Race, S. BIM Demystified. Section 1 BIM: the movement not the acronym Section 15: Where will BIM go in the future? 10.Ethics in the Fischer, T. Ethics for Architects: 50 dilemmas of Professional Practice. Assigned Design Profession chapter. Ray, N. Ed. Architecture and its Ethical Dilemmas. Royal Institute of British Architects. Code of Professional Conduct. AIA Code of Ethics & Professional Practice. 2018. Order of Engineers and Architects. Rules and Regulations: Practice Law in Lebanon 2013. Section 9. DUE ASSIGNEMNT 2 ETHICS 11.Design Practice, Adams, A. and Tancred, P. Designing Women: Gender and the Architectural Leadership & Gender Profession. Chapter 3: Images in the Mirror: The profession’s perspective on women architects. Davy, K.V. and Harris, S. Value Redesigned: New models for professional practice. Part IV. Maeda, J. Redesigning Leadership: Design, Technology, Business, Life. Chapter 2: Creative as Leader. 12.The Future of Hensel, M.U. and Nilsson, F. eds. The Changing Shape of Practice: Integrating Practice Research and Design in Architecture. Chapter 7. “Make it Whole on valuing means and end in the practice of SHoP” by Philip Nobel. Pp74-84. 13.Final Presentation F.22.5 Cherry, E. Programming for Design: from theory to practice. Chapters 5: Identifying Goals and Objectives. Lewis, R.K. Architect? A Candid Guide to the Profession. Chapter 10: How Architects Get Work. Van der Voordt, T.J.M and Van Wegen, HBR. Architecture in Use: An Introduction to the Programming, Design and Evaluation of Buildings. Chapter 4: from brief to design. A STORY OF PRACTICE DUE DIGITAL ARCHIVE FINAL PRESENTATIONS American University of Beirut | Department of Architecture and Design | SPRING 2019-20 LEARNING OUTCOMES Course Learning Outcomes After completing this course, students will be able to: Describe the requirements of the legal framework for establishing or joining a design practice, through the interpretation of comparative registration laws, codes and regulations. Employ basic principles of design management to run a practice, including soliciting design work, providing consultancy, marketing & branding, drafting contracts, calculating fees, & building a team. Demonstrate an understanding of the principles of professional ethics including responsibilities and duties towards colleagues, clients, user groups, community and the environment. Illustrate the role of the architect as an integrative figure representing various interests and taking leadership in the design and building process, and in collaboration with intra- and inter-disciplinary teams. Analyze the components of a design feasibility study emphasizing contextual implications. Identify owner and users’ vision, goals, objectives and needs and translate them into a comprehensive project brief & program to be communicated in written and graphic forms. American University of Beirut | Department of Architecture and Design | SPRING 2019-20 BIBLIOGRAPHY / REFERENCES Adams, A. and Tancred, P. Designing Women’ Gender and the Architectural Profession. Toronto: University of Toronto Press. 2000. AIA Code of Ethics & Professional Practice. 2018. Anthony, K.H. Designing for Diversity: Gender, Race and Ethnicity in the Architectural Profession. Urbana and Chicago: University of Illinois Press. 2008. Blau, J.R. Architects and Firms: A sociological Perspective on Architectural Practice. Cambridge: The MIT Press. 1988. Brown Stephen A. Communication in the design process. London: Spon Press. 2001. Bryant, Chris. ”The Changing Forms and Values of Architectural Practice”. Architectural Design. Vol. 88, Issue 5, pp 6-13. Buntrock, D. Japanese architecture as a collaborative process: opportunities in a flexible construction culture. London: Spon Press. 2002. Cherry, E. Programming for Design: from theory to practice. New York: John Wiley & Sons, Inc. 1999. Cuff, D. Architecture: The Story of Practice. Cambridge: the MIT Press. 1992. Cuff, D. and Wriedt, J. eds. Architecture From the Outside In: Selected Essays by Robert Gutman. New York: Princeton Architectural Press. 2010. Davy, K.V. and Harris, S. Value Redesigned: New models for professional practice. Atlanta: Greenway Communications. 2005. Demkin, J. The architect’s handbook of professional practice. American Institute of Architects, Reeder, L.C. Ed. 2008. Demkin, J. Executive Ed. The architect's handbook of professional practice. Hoboken, N.J.: Wiley. 2008. Emmitt, S. Design Management for Architects. Second Edition. London: John Wiley & Sons. 2014. Emmitt, S. and Ruikar, K. Collaborative Design management. London: Routledge. 2013. Faimon, P. The Designer’s Guide to Business and Careers. Cincinnati: HOW Books, 2009. Fischer, T. Ethics for Architects: 50dilemmas of Professional Practice. New York: Princeton Architectural Press. 2010. Franklin, J. R. Architect's professional practice manual. New York: McGraw Hill. 2000. Granet, K. The Business of Design: Balancing Creativity and Profitability. New York: Princeton Architectural Press. 2011. American University of Beirut | Department of Architecture and Design | SPRING 2019-20 Green, R. The architect's guide to running a job. Amsterdam: Elsevier/Architectural Press. 2007. Greenstreet, G. Greenstreet, K., & Schermer, B. Law & Practice for Architects. Architectural Press. 2005. Gutman, R. Architectural Practice: A Critical View. New York: Princeton Architectural Press. 1997. Harrigan, J.E. and Neel, P.R. The executive architect: transforming designers into leaders. New York: Wiley. 1996. Hensel, M.U. and Nilsson, F. eds. The Changing Shape of Practice: Integrating Research and Design in Architecture. London: Routledge. 2016. Hyde, R. Future Practice: Conversations from the Edge of Architecture. London: Routledge. 2012. Kullack, T. ed. Architecture: A Women’s Profession. Berlin: Jovis Verlag GmbH. 2011. Kumlin, R.R. Architectural Programming: Creative Techniques for Design Professionals. New York: McGraw-Hill.1995. Lewis, R.K. Architect? A Candid Guide to the Profession. Revised Edition. Cambridge: MIT Press. 1998. Littlefield, D. An Architect’s Guide to Running a Practice. New York: Architectural Press. 2005. Lowell, W. and Tawny, R.N. Architectural records: managing design and construction records. Chicago: Society of American Archivists. 2006. Lucas, R. Research Methods for Architecture. Laurence King Publishing. 2016. Maeda, J. Redesigning Leadership: Design, Technology, Business, Life. Cambridge: the MIT Press. 2011. Moser, C. Architecture 3.0: The Disruptive Design Practice Handbook. London: Routledge. 2014. Pena, WM. and Parshall, SA. Problem Seeking: An Architectural Programming Primer. 4th Edition. New York: John Wiley & Sons, Inc. 2001. Pou, E. S. Function Follows Strategy: Architects’’ Strategies from the Fifties to the Present. Munich: DETAIL. 2015. Race, S. BIM Demystified. 2nd Edition. London: RIBA Publishing. 2013. Ray, N. Ed. Architecture and its Ethical Dilemmas. London: Routledge. 2005. Royal Institute of British Architects. Code of Professional Conduct. London: RIBA Publishing. 2005. American University of Beirut | Department of Architecture and Design | SPRING 2019-20 Royal Institute of British Architects. Good Practice Guide: Fee Management. London: RIBA Publishing. 2009. Rubeling, A. W. Jr. How to start and operate your own design firm: A guide for interior designers and architects. Second Edition. New York: Allworth Press. 2007. Segal, P. Professional Practice: A Guide to Turning Designs into Buildings. New York: W. W. Norton & Company. 2006. Serraino, P. The Creative Architect: Inside the Great Midcentury Personality Study. The Monacelli Press. 2016. Stasiowski, F. Staying small successfully: a guide for architects, engineers, and design professionals. London: Wiley. 2001. Symes, M and Eley, J. Architects and their practices: a changing profession. Oxford: Butterworth Architecture. 1995. Temple, N and Bandyopadhyay, S. eds. Thinking Practice: Reflections on architectural research and building work. London: Black Dog Publishing. 2007. Van der Voordt, T.J.M and Van Wegen, HBR. Architecture in Use: An Introduction to the Programming, Design and Evaluation of Buildings. Amsterdam: Architectural Press. 2005. Waldrep, L.W. Becoming an Architect: A Guide to Careers in Design. 2nd Edition. New York: John Wiley & Sons. 2010. Yaneva, A. The Making of a Building: A Pragmatist Approach to Architecture. 2009. ____________. Made by the Office for Metropolitan Architecture: An Ethnography of Design. 2009. American University of Beirut | Department of Architecture and Design | SPRING 2019-20 DELRIVERABLES & SCHEDULE The department semester calendar is attached to the syllabus. Mid reviews and Final reviews/exams will only be scheduled during the assigned period. The dates for the reviews/assignments due dates are listed below: Reading Prompts: These are in-class assignments, issued sporadically, and are critical reflections of assigned readings. The top 5 grades of your reading prompts will count; top 3 before the course withdrawal period, and 2 after. Assignment 1: Professional Design Profile Logo + Portfolio + Profile + Resume + Cover Letter + Brand Collateral Issue Friday 31 January Due Friday 21 February Assignment 2: Ethics (group work) Issue Friday 20 March Due Friday 3 April Final assignment: A story of Practice (group work) Issue Tuesday 10 March Due Thursday 7 May 8pm or Thursday 30 April Presentations Friday 8 May or Saturday 2 May GRADING The following requirements will determine your final grade for this course: Reading Prompts 15%. Assignment 1 20% Assignment 2 20% Final assignment 30% Active class participation 15% (5% presence + 10% participation) At least 45% of your final course grade shall be issued before the withdrawal date of the semester. Any student at the risk of failure will be notified by then. Digital Archive At the end of the course, students are expected to submit a work archive CD or DVD that documents their work during the semester. The CD is required for the finalization of the course grade. Students who do not provide this material by the deadline will have a hold on their grades. The CD SHOULD include the following documents, all placed in one file folder labeled with your name: 1- Sample papers/assignments: Samples of your work (papers / presentations) during the semester in PDF or WORD format at high resolution (no less than 300 dpi), file size should not exceed 50MB. Presentations PDF, where applicable, should include a short 500 word descriptive text. (file name: Year-CourseCodeNameSurname.pdf (ex: 2018-ARCH202-CarlaAramouny.pdf) Archive Due Date: Friday 22 May 2020 ARCH 461 Professional Practice. Spring 2019‐20 Trait Purpose: ‐ Addresses the assignment in detail and depth ‐ Clearly articulates the findings ‐ Based on multiple research sources and methodologies Synthesis: ‐ Organizes text / ideas / information / images into a cohesive, well‐ organized structure Support: ‐ Assertions & conclusions are developed and based on appropriate support material Outcome: ‐ Content is clearly expressed, both visually and in writing, and designed to best reflect the particularities of the assignment subject Superior 90‐100 Good 70‐80 Average 60‐70 Poor 50‐60 ‐ Assignment goals are fully achieved ‐ Consistently expresses knowledge of content & findings ‐ Very well researched ‐ Assignment goals are achieved ‐ Usually expresses knowledge of content & findings ‐ Well researched ‐ Assignment goals are partially achieved ‐ Sometimes expresses knowledge of content & findings ‐ Research is basic ‐ Assignment goals are not achieved ‐ Does not express knowledge of content & findings ‐ Research is poor ‐ Content is synthesized with expertise ‐ Content is organized in a deliberate structure that compliments the topic ‐ Content is mostly synthesized with expertise ‐ Content is organized in a structure that compliments the topic ‐ Content is somehow synthesized with a level of knowledge ‐ Content is not very well organized in a structure that compliments the topic ‐ Content is not synthesized with an acceptable level of knowledge ‐ Content organized in an incoherent structure that does not compliment the topic ‐ Work draws relevant and strong assertions and conclusions based on findings ‐ Details are consistently included that reflect in‐ depth research ‐ Work draws assertions and conclusions based on findings ‐ Details are included that reflect research ‐ Work draws a some assertions and conclusions based on findings ‐ Details are sometimes included that reflect research ‐ Work does not draw assertions and conclusions based on findings ‐ Details that reflect any level in‐depth research are missing ‐ Written communication is flawless with almost no errors and reflects flow of content very well. ‐ Graphic output is very well thought of conceptually, and best reflects the topic. ‐ Written communication is good and reflects flow of content. ‐ Graphic output is well thought of conceptually, and reflects the topic. ‐ Written communication is average and could better reflect flow of content. ‐ Graphic output has been given some thought conceptually, to reflect the topic. ‐ Written communication is poor with many errors and disrupts the flow of content. ‐ Graphic output is not thought of conceptually, and is irrelevant to the topic. Grade American University of Beirut | Department of Architecture and Design | SPRING 2019-20 GENERAL POLICIES AND GUIDELINES Office Hours To schedule meetings outside of class time, you can contact your professors via email to set a meeting during their office hours. Attendance Attendance for the class is mandatory and will be recorded. Students are expected to attend all sessions of the class. All missed work must be made up. A student is responsible for the work that is done and for any announcements made during her/his absence. Students who miss more than one-fifth of the sessions in the first ten weeks of the semester can be dropped from the course. For Withdrawal and Incomplete policies, please refer to the AUB Undergraduate catalog. Plagiarism Students who fail to properly credit ideas or materials taken from another commit plagiarism. Putting your name on a piece of work—any part of which is not yours— constitutes plagiarism, unless that piece is clearly marked and the work from which you have borrowed it is fully identified. Plagiarism is a violation of the University’s academic regulations and is subject to disciplinary action. Accessibility AUB strives to make learning experiences as accessible as possible. If you anticipate or experience academic barriers due to a disability (such as ADHD, learning difficulties, mental health conditions, chronic or temporary medical conditions), please inform the Accessible Education Office (AEO). In order to ensure that you receive the support you need and to facilitate a smooth accommodations process, you must register with the AEO as soon as possible. AEO's email address is [email protected] The Office is located in West Hall room 318, and its AUB phone extension is 3246. Counseling All students go through periods of stress and difficulties in coping with the demands of their program. Personal counseling is offered to AUB students to help them identify and address their issues and problems. The counseling team also provides assistance to students with study-related issues such as test anxiety and time management. Counseling is free and confidential. You can find the contacts of the Counseling team in the AUB Undergraduate Catalog. Non-Discrimination and Anti-Discriminatory Harassment, including Sexual Harassment at AUB In line with its commitment to the principle of equal opportunity in education and employment, AUB policies protect you from discrimination on the basis of protected characteristics, including discriminatory harassment and sexual harassment. Protected characteristics include: race, color, religion, age, national or ethnic identity, sex, gender or gender identity, sexual orientation, pregnancy, marital status, disability, genetic predisposition or carrier status, alienage or citizenship status, and political affiliation. The policies are applicable to all the AUB Community including: officers, faculty, staff, academic appointees, students (including medical interns and residents), visiting students, alumni, trainees, visitors, contractors, subcontractors, suppliers, located on campus and at AUB Medical Center, Advancing Research Enabling Communities Center (AREC), or any other facility or program affiliated with the University. The “AUB American University of Beirut | Department of Architecture and Design | SPRING 2019-20 community” also includes the dependents and domestic employees of faculty and staff dwelling on campus and at AREC. If you think you have experienced discrimination, discriminatory harassment, or sexual harassment, we encourage you to inform the Equity/Title IX Coordinator, Mitra Tauk at 01-350000 ext. 2514, [email protected], report to a Title IX deputy at your faculty or at any other faculty (www.aub.edu.lb/titleix), or report online (www.aub.ethicspoint.com). Reports may be submitted anonymously or not. Please know that the University will maintain the confidentiality of the complaint and privacy of the persons involved to the greatest extent possible, consistent with its goal of conducting a thorough and complete investigation and to the extent permitted by law. You need to also know that the University has designated academic and administrative department/unit heads, managerial level staff, academic advisors, protection officers, and residence hall staff/monitors, as responsible employees or “mandatory reporters”, and may designate others at its discretion. These individuals are obligated to report actual or suspected discrimination or discriminatory harassing conduct to the Equity/Title IX Coordinator, unless they are a “confidential” resource. The following have been designated as confidential resources: on campus counselors in the Counseling Center of the Office of Student Affairs and AUB Medical Center counselors, and healthcare providers at the University Health Services (UHS) and at the AUB Medical Center. Confidential resources are not required to report actual or suspected discrimination or harassment to appropriate university officials, except in cases of suspected abuse of a minor, in the event of an external investigation or prosecution, or in the event of imminent danger to the reporting party or others.