Cover Page
ADD YOUR LOGO.
Legal Page
Confidentiality Agreement
The undersigned reader acknowledges that the information provided by
_________________________ in this business plan is confidential; therefore, reader agrees not to
disclose it without the express written permission of _________________________.
It is acknowledged by the reader that information to be furnished in this business plan is in all
respects confidential in nature, other than information which is in the public domain through other
means, and that any disclosure or use of same by reader, may cause serious harm or damage to
_________________________.
Upon request, this document is to be immediately returned to _________________________.
___________________
Signature
___________________
Name (typed or printed)
___________________
Date
This is a business plan. It does not imply an offering of securities.
Table of Contents
1.0 Executive Summary ........................................................................................................................... 1
Chart: Highlights.............................................................................................................................. 1
1.1 Objectives ........................................................................................................................................ 1
1.2 Mission............................................................................................................................................. 2
1.3 Keys to Success ............................................................................................................................... 2
2.0 Company Summary ........................................................................................................................... 2
2.1 Company Ownership .................................................................................................................... 2
2.2 Startup Summary ........................................................................................................................... 2
Table: Startup.................................................................................................................................... 3
Chart: Startup ................................................................................................................................... 4
3.0 Services ................................................................................................................................................ 4
4.0 Market Analysis Summary ............................................................................................................... 4
4.1 Market Segmentation .................................................................................................................... 5
Table: Market Analysis.................................................................................................................... 5
Chart: Market Analysis (Pie) .......................................................................................................... 6
4.2 Target Market Segment Strategy ................................................................................................. 6
4.3 Service Business Analysis ............................................................................................................. 6
4.3.1 Competition and Buying Patterns ........................................................................................ 6
5.0 Strategy and Implementation Summary ........................................................................................ 7
5.1 Marketing Strategy ........................................................................................................................ 7
5.2 Sales Strategy .................................................................................................................................. 7
5.2.1 Sales Forecast ........................................................................................................................... 7
Table: Sales Forecast .................................................................................................................... 8
Chart: Sales Monthly ................................................................................................................... 8
Chart: Sales by Year ..................................................................................................................... 9
5.3 Milestones ....................................................................................................................................... 9
Table: Milestones.............................................................................................................................. 9
Chart: Milestones ........................................................................................................................... 10
6.0 Management Summary ................................................................................................................... 10
6.1 Personnel Plan .............................................................................................................................. 11
Table: Personnel ............................................................................................................................. 11
Page 1
Table of Contents
7.0 Financial Plan ................................................................................................................................... 11
7.1 Startup Funding ........................................................................................................................... 11
Table: Startup Funding.................................................................................................................. 11
7.2 Important Assumptions .............................................................................................................. 12
Table: General Assumptions ........................................................................................................ 12
7.3 Break-even Analysis .................................................................................................................... 13
Table: Break-even Analysis .......................................................................................................... 13
Chart: Break-even Analysis .......................................................................................................... 13
7.4 Projected Profit and Loss ............................................................................................................ 14
Table: Profit and Loss .................................................................................................................... 14
Chart: Profit Monthly .................................................................................................................... 15
Chart: Profit Yearly ........................................................................................................................ 16
Chart: Gross Margin Monthly ...................................................................................................... 16
Chart: Gross Margin Yearly .......................................................................................................... 17
7.5 Projected Cash Flow .................................................................................................................... 17
Table: Cash Flow ............................................................................................................................ 17
Chart: Cash...................................................................................................................................... 18
7.6 Projected Balance Sheet ............................................................................................................... 19
Table: Balance Sheet....................................................................................................................... 19
Table: Sales Forecast ................................................................................................................................ 1
Table: Personnel ....................................................................................................................................... 2
Table: Profit and Loss .............................................................................................................................. 3
Table: Cash Flow ...................................................................................................................................... 5
Table: Balance Sheet................................................................................................................................. 7
Page 2
Table of Contents
Page 1
Quite unique care
1.0 Executive Summary
QUITE UNIQUE CARE will be registered in the state of California offering a unique combination
of supported living services. Market research indicates that there is a significant need for
quality services within this region and we believe that by employing competent staff and
providing them with organized and responsive management, we can become the supported
living services of choice in California.
QUITE UNIQUE CARE will be created as a state of California Limited Liability Company based in
Alameda County, owned by its principal investors and principal operators. The initial office will
be established in quality office space in San Leandro, which is the heart of Alameda County.
Consumers of our services will be those individuals and families in need of supported living
services. These clients are usually referred by other health care professionals such as
physicians, attorneys, insurance companies, and health care facilities. Our agency will develop
an excellent reputation with many of these professionals, through the work of our founder.
Chart: Highlights
1.1 Objectives



60 Supported Living Services clients served by the end of the first year.
Respectable gross sales by the end of the first year.
80% of Customer Satisfaction Surveys returned indicating satisfaction with services.
Page 1
Quite unique care
1.2 Mission
Our values are simple. QUITE UNIQUE CARE strives to offer excellent and affordable Supported
Living Services to individuals and families of the state of California.
It is our goal to employ competent, caring, and well-trained individuals who are responsive to
the needs of our clients, their families, and the communities we serve.
1.3 Keys to Success



Professional quality of services offered
Reliability -- being available through on-call, and adequate staffing
Effective collaboration with other community professionals (physicians, hospitals, and other
organizations)
2.0 Company Summary
QUITE UNIQUE CARE is a new supported living services service agency in its start-up stages.
Our agency will be located in the heart of Alameda County and will provide the following
services to clients and clients from Alameda County - all within a ninety-mile radius of our
offices:




Personal Care
Respite services
Homemaker services
Non-Medical Transportation
2.1 Company Ownership
QUITE UNIQUE CARE will be registered as a limited liability company owned and operated by
principal investors and principal operators.
2.2 Startup Summary
QUITE UNIQUE CARE is in its start-up stage, and consequently, there are start-up costs and
funding issues to address. The Start-Up Table, below, indicates in detail those costs which
include the following:




BUSINESS DEVELOPMENT
RENTAL EXPENSE
OFFICE EQUIPMENT
OFFICE SUPPLIES
The table also demonstrates Assets needed for start-up and addresses potential funding
sources which are to include cash investments made by each Owner.
Page 2
Quite unique care
Table: Startup
Startup
Requirements
Startup Expenses
BUSINESS DEVELOPMENT
Attorney Fees - Setting Up Limited Liability Company
State of California Home Health Agency License
Professional Liability Insurance
*Assuming 25% down of $12,000.00
Workman's Comp Insurance Deposit
Premises and Content Insurance Deposit
*Assuming 25% down of $1200.00
RENTAL EXPENSE
Office Upgrades (Carpet and Paint)
Deposit plus First
*Assuming $1000.00/Month
Phone Set-Up (Excluding Phones)
Utilities Deposit
OFFICE EQUIPMENT
2 Computers (Fully Loaded)
4-in-1 Printer/Fax/Copier/Scanner
QuickBooks Pro
Phones
OFFICE SUPPLIES
Stationary
Business Cards
Brochures
Other Misc. Office Supplies
Total Startup Expenses
$0
$875
$100
$3,000
$0
$500
$300
$0
$0
$3,000
$2,000
$0
$250
$150
$0
$2,000
$750
$300
$200
$0
$200
$150
$200
$450
$14,425
Startup Assets
Cash Required
Other Current Assets
Long-term Assets
Total Assets
$10,000
$3,500
$0
$13,500
Total Requirements
$27,925
Page 3
Quite unique care
Chart: Startup
3.0 Services
QUITE UNIQUE CARE offers a unique combination of supported living services. They include but
not limited to;




Personal Care; assists with daily living tasks such as bathing, eating, dressing, grocery
shopping, and money management. Assistance may be in the form of hands-on assistance
or cuing to prompt the individual in performing the task.
Respite services; provide supervision and support to individuals in the absence of or when
the primary caregiver needs relief. Respite services are available on an hourly or daily basis
and can be provided within or outside of the individual's place of residence.
Homemaker services; assist in performing basic household tasks (i.e. cleaning and
laundry) in the individual's home.
Non-Medical Transportation; provides transportation to and from day program services
and access to community services, activities, and resources.
4.0 Market Analysis Summary
The global home healthcare market size was valued at USD 281.8 billion in 2019 and is
expected to grow at a compound annual growth rate (CAGR) of 7.9% from 2020 to 2027.
Population aging around the world and increased patient preference for value-based healthcare
are anticipated to fuel market growth. According to the World Health Organization (WHO), there
were 703 million persons aged 65 years or over in the world in 2019. The number of older
persons is projected to double to 1.5 billion by 2050. The aging population demands more
patient-centric healthcare services, which in return increases the demand for healthcare
workers and agencies and is anticipated to drive market growth.
Page 4
Quite unique care
The consumer base for QUITE UNIQUE CARE (supported living services) will be clients referred
by physicians, health care facilities, and other health care, professionals.
4.1 Market Segmentation
The population base in California is aging, and more individuals are opting to stay in their own
homes longer and return home following hospitalization, rather than proceeding to a nursing
home. Our primary market segment includes those clients -- typically in an older age bracket -who require supported living services.
Table: Market Analysis
Market Analysis
Year 1
Year 2
Year 3
Year 4
Year 5
Potential Customers
Growth
CAGR
Personal Care
Respite services
Homemaker services
Non-Medical
Transportation
Total
10%
10%
10%
10%
10,000
9,000
12,000
4,000
10,450
9,000
12,000
4,126
11,012
9,123
12,214
4,356
11,234
9,245
12,326
4,670
11,670
9,567
12,543
4,870
3.94%
1.54%
1.11%
5.04%
2.51%
35,000
35,576
36,705
37,475
38,650
2.51%
Page 5
Quite unique care
Chart: Market Analysis (Pie)
4.2 Target Market Segment Strategy
Because our agency specializes in supported living services, we will focus on those market
segments where we know our services are most needed. Focusing on those market segments
that require only supported living services will greatly decrease overhead since additional office
space will not be required.
4.3 Service Business Analysis
QUITE UNIQUE CARE is a supported living services Agency serving the Alameda County region
in California. Home health care and social services are typically utilized by individuals and
families, with service referrals coming most often from other professionals (i.e. physicians,
hospitals, attorneys, etc.).
4.3.1 Competition and Buying Patterns
The key factor considered by both consumers and referring professionals when purchasing
supported living services is trust in the professional reputation, reliability, and quality of
services provided by the home health agency.
When pricing supported living services, we will explain to the client that we estimate the total
number of hours needed to complete services liberally, rather than bidding low and then
exceeding the anticipated total bid price for services.
Consumers of supported living services rarely compare service providers directly. Usually, they
follow word-of-mouth recommendations, especially when those recommendations come from
their physicians.
Perhaps the most important element for assessing competition in the supported living services
fields is how to persuade other professionals to repeatedly refer their clients to our agency for
Page 6
Quite unique care
services. As our agency demonstrates outstanding client care, current and pertinent
qualification of service providers, and professional organization and business management, we
believe that we will be able to capture the majority of the supported living services market in
our designated region.
5.0 Strategy and Implementation Summary
QUITE UNIQUE CARE will focus on Alameda County and the neighboring counties within
California. Within this geographical area, we will target supported living services. Within each
area, we have two target markets: the actual client, and the regional physicians, health care
facilities, attorneys, and insurance companies who refer them to our services.
5.1 Marketing Strategy
Marketing our service-oriented business requires establishing a reputation for expertise and
excellence. It starts with our known contacts who are in positions to recommend us and make
referrals to us and continues with long-term efforts to develop recognition among other
professionals within the health care and social service fields.
We will develop and maintain a database of our contacts in the field. The owner will work to
maintain relationships throughout our start-up process. She will make initial contacts in the
community as she establishes the business entity. She will also get to introduce QUITE UNIQUE
CARE to area professionals who are potential referral sources. Our communications will be
professional, as will our marketing tools such as brochures, business cards, and
advertisements.
5.2 Sales Strategy
Sales in our business mean quality client service and utmost satisfaction from referring
physicians and health care facilities. It is a perpetual business. One doesn't sell supported living
services; rather one sells excellent care, availability, and effective interpersonal relationships.
In a service industry, growth can mean loss of quality control, which in turn leads to client
dissatisfaction. The services we provide should always reflect the mission and oversight of
management. We want our clients to know that the quality of service they receive will be
excellent, regardless of the individual service provider performing the service.
We will therefore avoid the temptation to broaden the scope of our services too quickly. Rather,
we will focus our immediate attention on making the services we offer of the highest possible
quality. Only when those services are well-established and grounded in excellence will we
consider expanding our service base.
5.2.1 Sales Forecast
Annual sales reflect a conservative average of 60 new supported living services clients for the
first year with a modest increase per year thereafter.
The projected annual figures for sales jumped up annual growth after the first year, as the
market analysis indicates there is a significant need for these services.
Page 7
Quite unique care
Table: Sales Forecast
Sales Forecast
Year 1
Year 2
Year 3
$191,010
$0
$191,010
$215,114
$0
$215,114
$250,625
$0
$250,625
Year 1
$10,962
$0
$10,962
Year 2
$11,156
$0
$11,156
Year 3
$11,599
$0
$11,599
Sales
Home Health Care Sales
Others
Total Sales
Direct Cost of Sales
Home Health Care Sales
Others
Subtotal Direct Cost of Sales
Chart: Sales Monthly
Page 8
Quite unique care
Chart: Sales by Year
5.3 Milestones
The accompanying table lists important program milestones, with dates and managers in
charge, and budgets for each. The milestone schedule indicates our emphasis on planning for
implementation.
What the table doesn't show is the commitment behind it. Our business plan includes complete
provisions for plan-vs.-actual analysis, and we will hold monthly follow-up meetings to discuss
the variance and course corrections.
Table: Milestones
Milestones
Milestone
Attorney Draws Up LLC
Verify Numbers For
Budget
Meeting with CPA for
tax advice and request
for the Tax ID
Identify Office Location
Finalize Application for
Insurance Coverage
Apply for State
Licensure
Finalize Lease
Agreement
Move Into Offices and
Start Date
3/4/2021
4/1/2021
End Date
3/31/2021
4/10/2021
Department
Administrator
Administrator
4/10/2021
4/15/2021
Administrator
4/2/2021
4/15/2021
4/20/2021
4/30/2021
Administrator
Administrator
5/1/2021
5/4/2021
Administrator
5/4/2021
5/9/2021
Administrator
5/13/2021
5/20/2021
Administrator
Page 9
Quite unique care
Prepare for Site Survey
Site Survey
Develop/Finalize all
forms, procedures,
employment contracts
Apply for all Provider
Numbers
Hold First All Staff
Meeting
Totals
5/19/2021
4/15/2021
5/29/2021
5/29/2021
Administrator
Administrator
5/15/2021
6/1/2021
Administrator
6/15/2021
6/15/2021
Administrator
Chart: Milestones
6.0 Management Summary
QUITE UNIQUE CARE initial team will consist of one employee; the business owner. Initially,
she will also provide direct service. She will also provide all administrative direction and will
perform most of the administrative functions with assistance from a contacted Administrative
Assistant. As the need for service providers grows, she will assume primary roles in
management and will delegate direct service to employees.
QUITE UNIQUE CARE has no current management or personnel gaps; our plan provides for
hiring service providers only as growth demands. Job descriptions have been written for each
position and we will develop an employee handbook before our Start Date.
Page 10
Quite unique care
6.1 Personnel Plan
The only employee is the business owner, the following is an explanation of her personnel
needs, costs, and benefits as listed in the Personnel table. The projections for
Table: Personnel
Personnel Plan
Year 1
Year 2
Year 3
Administrative Director
Others
Total People
$52,000
$0
1
$53,560
$0
1
$55,167
$0
1
Total Payroll
$52,000
$53,560
$55,167
7.0 Financial Plan
We want to finance growth mainly through cash flow. We recognize that this means we will
have to grow more slowly than we might like.
Our figures are based on start-up capital as shown in the Start-up and Start-up Funding tables;
we will consider an additional loan if needed.
7.1 Startup Funding
QUITE UNIQUE CARE start-up costs are detailed above, in the Start-up Table. The following
table shows how these start-up costs will be funded by the owner.
Table: Startup Funding
Startup Funding
Startup Expenses to Fund
Startup Assets to Fund
Total Funding Required
$14,425
$13,500
$27,925
Assets
Non-cash Assets from Startup
Cash Requirements from Startup
Additional Cash Raised
Cash Balance on Starting Date
Total Assets
$3,500
$10,000
$0
$10,000
$13,500
Liabilities and Capital
Page 11
Quite unique care
Liabilities
Current Borrowing
Long-term Liabilities
Accounts Payable (Outstanding Bills)
Other Current Liabilities (interest-free)
Total Liabilities
$0
$0
$0
$0
$0
Capital
Planned Investment
Owner
Investor
Additional Investment Requirement
Total Planned Investment
$27,925
$0
$0
$27,925
Loss at Startup (Startup Expenses)
Total Capital
($14,425)
$13,500
Total Capital and Liabilities
$13,500
Total Funding
$27,925
7.2 Important Assumptions
The General Assumptions table, below, shows our important (and conservative) annual
assumptions concerning interest rates, tax rates, and personnel burden. In addition:
1. We assume a strong economy, without major recession.
2. We assume, of course, that there are no significant unforeseen changes in the federal
policy on supported living services.
Table: General Assumptions
General Assumptions
Plan Month
Current Interest Rate
Long-term Interest Rate
Tax Rate
Other
Year 1
Year 2
Year 3
1
10.00%
8.00%
30.00%
0
2
10.00%
8.00%
30.00%
0
3
10.00%
8.00%
30.00%
0
Page 12
Quite unique care
7.3 Break-even Analysis
The Break-even Analysis below is based on monthly fixed costs and an Average per
Unit Variable Cost. This assumption about the cost of sales may at first look low, but in our
service-based business, payroll is included with other operating expenses in our fixed monthly
amounts, so the variable costs relate to the only other cost of service provided: mileage to and
from service locations.
At these levels, we need to bill and collect the amount shown below per month to cover our per
month costs. We don't really expect to reach break-even until a few months into the business
operation.
Table: Break-even Analysis
Break-even Analysis
Monthly Revenue Break-even
$8,973
Assumptions:
Average Percent Variable Cost
Estimated Monthly Fixed Cost
6%
$8,458
Chart: Break-even Analysis
Page 13
Quite unique care
7.4 Projected Profit and Loss
Our projected profit and loss are shown in the following table, with sales increasing throughout
the three years of the plan, and profits are notable even for the start-up phase of this business.
We are projecting growth and total annual sales very conservatively, with high projected
expenses. Our cost of sales is relatively low, as this is a service agency and the primary costs
involved in providing the services are those related to payroll. The cost of sales reflects the
cost of mileage reimbursement to employees because the services we provide are home and
community-based and require travel to and from service locations.
The Profit and Loss table also contains our expenses for independently contracted personnel, as
well as the owner's after-tax draws.
Table: Profit and Loss
Pro Forma Profit and Loss
Year 1
Year 2
Year 3
Sales
Direct Cost of Sales
Other Costs of Sales
Total Cost of Sales
$191,010
$10,962
$0
$10,962
$215,114
$11,156
$0
$11,156
$250,625
$11,599
$0
$11,599
Gross Margin
Gross Margin %
$180,048
94.26%
$203,958
94.81%
$239,026
95.37%
$52,000
$5,916
$0
$11,000
$900
$2,100
$840
$600
$300
$9,000
$600
$360
$1,200
$600
$1,200
$480
$14,400
$53,560
$5,943
$0
$12,000
$900
$2,100
$900
$600
$300
$9,000
$600
$360
$1,200
$600
$1,200
$480
$14,500
$55,167
$5,956
$0
$12,000
$900
$2,100
$920
$600
$300
$9,000
$600
$360
$1,200
$600
$1,200
$480
$15,400
$101,496
$104,243
$106,783
$78,552
$78,552
$0
$99,715
$99,715
$0
$132,243
$132,243
$0
Expenses
Payroll
Payroll Taxes
Depreciation
Rent
Heat and Lights
Phone
Cell Phones
Water and Garbage
Internet Access
Professional Liability Insurance
Workman's Comp Insurance
Premises and Content Insurance
Advertising and Marketing
Meals and Entertainment
Professional Development
Office Equipment and Supplies
Contracted Services
Total Operating Expenses
Profit Before Interest and Taxes
EBITDA
Interest Expense
Page 14
Quite unique care
Taxes Incurred
$23,566
$29,915
$39,673
Net Profit
Net Profit/Sales
$54,986
28.79%
$69,801
32.45%
$92,570
36.94%
Chart: Profit Monthly
Page 15
Quite unique care
Chart: Profit Yearly
Chart: Gross Margin Monthly
Page 16
Quite unique care
Chart: Gross Margin Yearly
7.5 Projected Cash Flow
The following cash flow projections show the annual amounts only. The collection of accounts
receivable from our sales on credit will greatly affect our cash flow. Cash flow projections are
critical to our success. The monthly cash flow is shown in the illustration, with one bar
representing the cash flow per month, and the other the monthly cash balance. The annual
cash flow figures are included here and the more important detailed monthly numbers are
included in the appendix.
Table: Cash Flow
Pro Forma Cash Flow
Year 1
Year 2
Year 3
$191,010
$191,010
$215,114
$215,114
$250,625
$250,625
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Cash Received
Cash from Operations
Cash Sales
Subtotal Cash from Operations
Additional Cash Received
Sales Tax, VAT, HST/GST Received
New Current Borrowing
New Other Liabilities (interest-free)
New Long-term Liabilities
Sales of Other Current Assets
Sales of Long-term Assets
New Investment Received
Page 17
Quite unique care
Subtotal Cash Received
Expenditures
$191,010
$215,114
$250,625
Year 1
Year 2
Year 3
$52,000
$75,491
$127,491
$53,560
$92,745
$146,305
$55,167
$101,973
$157,140
$0
$0
$0
$0
$0
$0
$0
$127,491
$0
$0
$0
$0
$0
$0
$0
$146,305
$0
$0
$0
$0
$0
$0
$0
$157,140
$63,519
$73,519
$68,809
$142,328
$93,485
$235,814
Expenditures from Operations
Cash Spending
Bill Payments
Subtotal Spent on Operations
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out
Principal Repayment of Current Borrowing
Other Liabilities Principal Repayment
Long-term Liabilities Principal Repayment
Purchase Other Current Assets
Purchase Long-term Assets
Dividends
Subtotal Cash Spent
Net Cash Flow
Cash Balance
Chart: Cash
Page 18
Quite unique care
7.6 Projected Balance Sheet
The balance sheet in the following table shows managed but sufficient growth of net worth, and
a sufficiently healthy financial position. The monthly estimates are included in the appendix.
Table: Balance Sheet
Pro Forma Balance Sheet
Year 1
Year 2
Year 3
$73,519
$3,500
$77,019
$142,328
$3,500
$145,828
$235,814
$3,500
$239,314
$0
$0
$0
$77,019
$0
$0
$0
$145,828
$0
$0
$0
$239,314
Year 1
Year 2
Year 3
Accounts Payable
Current Borrowing
Other Current Liabilities
Subtotal Current Liabilities
$8,533
$0
$0
$8,533
$7,541
$0
$0
$7,541
$8,457
$0
$0
$8,457
Long-term Liabilities
Total Liabilities
$0
$8,533
$0
$7,541
$0
$8,457
$27,925
($14,425)
$54,986
$68,486
$77,019
$27,925
$40,561
$69,801
$138,287
$145,828
$27,925
$110,362
$92,570
$230,857
$239,314
$68,486
$138,287
$230,857
Assets
Current Assets
Cash
Other Current Assets
Total Current Assets
Long-term Assets
Long-term Assets
Accumulated Depreciation
Total Long-term Assets
Total Assets
Liabilities and Capital
Current Liabilities
Paid-in Capital
Retained Earnings
Earnings
Total Capital
Total Liabilities and Capital
Net Worth
Page 19
Appendix
Table: Sales Forecast
Sales Forecast
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
$12,000
$0
$12,000
$12,600
$0
$12,600
$13,230
$0
$13,230
$13,892
$0
$13,892
$14,587
$0
$14,587
$15,316
$0
$15,316
$16,082
$0
$16,082
$16,886
$0
$16,886
$17,730
$0
$17,730
$18,616
$0
$18,616
$19,547
$0
$19,547
$20,524
$0
$20,524
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
$513
$564
$620
$682
$750
$825
$908
$999
$1,099
$1,209
$1,330
$1,463
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$513
$564
$620
$682
$750
$825
$908
$999
$1,099
$1,209
$1,330
$1,463
Sales
Home Health Care Sales
Others
Total Sales
Direct Cost of Sales
Home Health Care Sales
Others
Subtotal Direct Cost of Sales
0%
0%
Page 1
Appendix
Table: Personnel
Personnel Plan
Administrative Director - Elizabeth
Patzer, MSW/MPA
Others
Total People
Total Payroll
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
$4,333
Month
10
$4,333
Month
11
$4,333
Month
12
$4,333
0%
$4,337
$4,333
$4,333
$4,333
$4,333
$4,333
$4,333
$4,333
0%
$0
1
$0
1
$0
1
$0
1
$0
1
$0
1
$0
1
$0
1
$0
1
$0
1
$0
1
$0
1
$4,337
$4,333
$4,333
$4,333
$4,333
$4,333
$4,333
$4,333
$4,333
$4,333
$4,333
$4,333
Page 2
Appendix
Table: Profit and Loss
Pro Forma Profit and
Loss
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
$12,000
$12,600
$13,230
$13,892
$14,587
$15,316
$16,082
$16,886
$17,730
$18,616
$19,547
$20,524
Direct Cost of Sales
$513
$564
$620
$682
$750
$825
$908
$999
$1,099
$1,209
$1,330
$1,463
Other Costs of Sales
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$513
$564
$620
$682
$750
$825
$908
$999
$1,099
$1,209
$1,330
$1,463
$11,487
$12,036
$12,610
$13,210
$13,837
$14,491
$15,174
$15,887
$16,631
$17,407
$18,217
$19,061
95.73%
95.52%
95.31%
95.09%
94.86%
94.61%
94.35%
94.08%
93.80%
93.51%
93.20%
92.87%
$4,337
$4,333
$4,333
$4,333
$4,333
$4,333
$4,333
$4,333
$4,333
$4,333
$4,333
$4,333
$493
$0
$493
$0
$493
$0
$493
$0
$493
$0
$493
$0
$493
$0
$493
$0
$493
$0
$493
$0
$493
$0
$493
$0
$0
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$75
$75
$75
$75
$75
$75
$75
$75
$75
$75
$75
$75
$175
$175
$175
$175
$175
$175
$175
$175
$175
$175
$175
$175
Cell Phones
$70
$70
$70
$70
$70
$70
$70
$70
$70
$70
$70
$70
Water and Garbage
$50
$50
$50
$50
$50
$50
$50
$50
$50
$50
$50
$50
Internet Access
$25
$25
$25
$25
$25
$25
$25
$25
$25
$25
$25
$25
$750
$750
$750
$750
$750
$750
$750
$750
$750
$750
$750
$750
$50
$50
$50
$50
$50
$50
$50
$50
$50
$50
$50
$50
$30
$30
$30
$30
$30
$30
$30
$30
$30
$30
$30
$30
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$50
$50
$50
$50
$50
$50
$50
$50
$50
$50
$50
$50
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
Sales
Total Cost of Sales
Gross Margin
Gross Margin %
Expenses
Payroll
Payroll Taxes
Depreciation
15%
Rent
Heat and Lights
Phone
Professional Liability
Insurance
Workman's Comp
Insurance
Premises and Content
Insurance
Advertising and
Marketing
Meals and
Entertainment
Professional
Development
15%
Page 3
Appendix
Office Equipment and
Supplies
Contracted Services
15%
$40
$40
$40
$40
$40
$40
$40
$40
$40
$40
$40
$40
15%
$1,200
$1,200
$1,200
$1,200
$1,200
$1,200
$1,200
$1,200
$1,200
$1,200
$1,200
$1,200
Total Operating
Expenses
$7,545
$8,541
$8,541
$8,541
$8,541
$8,541
$8,541
$8,541
$8,541
$8,541
$8,541
$8,541
Profit Before Interest
and Taxes
EBITDA
$3,942
$3,495
$4,069
$4,669
$5,296
$5,950
$6,633
$7,346
$8,090
$8,866
$9,676
$10,520
$3,942
$3,495
$4,069
$4,669
$5,296
$5,950
$6,633
$7,346
$8,090
$8,866
$9,676
$10,520
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$1,183
$1,049
$1,221
$1,401
$1,589
$1,785
$1,990
$2,204
$2,427
$2,660
$2,903
$3,156
Net Profit
$2,759
$2,447
$2,848
$3,268
$3,707
$4,165
$4,643
$5,142
$5,663
$6,206
$6,773
$7,364
Net Profit/Sales
23.00%
19.42%
21.53%
23.53%
25.41%
27.19%
28.87%
30.45%
31.94%
33.34%
34.65%
35.88%
Interest Expense
Taxes Incurred
Page 4
Appendix
Table: Cash Flow
Pro Forma Cash Flow
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Cash Sales
$12,000
$12,600
$13,230
$13,892
$14,587
$15,316
$16,082
$16,886
$17,730
$18,616
$19,547
$20,524
Subtotal Cash from Operations
$12,000
$12,600
$13,230
$13,892
$14,587
$15,316
$16,082
$16,886
$17,730
$18,616
$19,547
$20,524
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
New Other Liabilities (interestfree)
New Long-term Liabilities
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Sales of Other Current Assets
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Sales of Long-term Assets
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
New Investment Received
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Subtotal Cash Received
$12,000
$12,600
$13,230
$13,892
$14,587
$15,316
$16,082
$16,886
$17,730
$18,616
$19,547
$20,524
Expenditures
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
$4,337
$4,333
$4,333
$4,333
$4,333
$4,333
$4,333
$4,333
$4,333
$4,333
$4,333
$4,333
$163
$4,934
$5,828
$6,057
$6,299
$6,556
$6,828
$7,116
$7,422
$7,745
$8,089
$8,454
$4,500
$9,267
$10,161
$10,390
$10,632
$10,889
$11,161
$11,449
$11,755
$12,078
$12,422
$12,787
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Cash Received
Cash from Operations
Additional Cash Received
Sales Tax, VAT, HST/GST
Received
New Current Borrowing
0.00%
Expenditures from Operations
Cash Spending
Bill Payments
Subtotal Spent on Operations
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid
Out
Page 5
Appendix
Principal Repayment of Current
Borrowing
Other Liabilities Principal
Repayment
Long-term Liabilities Principal
Repayment
Purchase Other Current Assets
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Purchase Long-term Assets
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Dividends
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Subtotal Cash Spent
$4,500
$9,267
$10,161
$10,390
$10,632
$10,889
$11,161
$11,449
$11,755
$12,078
$12,422
$12,787
Net Cash Flow
$7,500
$3,333
$3,069
$3,502
$3,955
$4,427
$4,921
$5,437
$5,975
$6,538
$7,125
$7,737
Cash Balance
$17,500
$20,832
$23,901
$27,404
$31,358
$35,785
$40,707
$46,144
$52,119
$58,657
$65,782
$73,519
Page 6
Appendix
Table: Balance Sheet
Pro Forma Balance Sheet
Assets
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
$10,000
$3,500
$13,500
$17,500
$3,500
$21,000
$20,832
$3,500
$24,332
$23,901
$3,500
$27,401
$27,404
$3,500
$30,904
$31,358
$3,500
$34,858
$35,785
$3,500
$39,285
$40,707
$3,500
$44,207
$46,144
$3,500
$49,644
$52,119
$3,500
$55,619
$58,657
$3,500
$62,157
$65,782
$3,500
$69,282
$73,519
$3,500
$77,019
$0
$0
$0
$13,500
$0
$0
$0
$21,000
$0
$0
$0
$24,332
$0
$0
$0
$27,401
$0
$0
$0
$30,904
$0
$0
$0
$34,858
$0
$0
$0
$39,285
$0
$0
$0
$44,207
$0
$0
$0
$49,644
$0
$0
$0
$55,619
$0
$0
$0
$62,157
$0
$0
$0
$69,282
$0
$0
$0
$77,019
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Starting
Balances
Current Assets
Cash
Other Current Assets
Total Current Assets
Long-term Assets
Long-term Assets
Accumulated Depreciation
Total Long-term Assets
Total Assets
Liabilities and Capital
Current Liabilities
Accounts Payable
Current Borrowing
Other Current Liabilities
Subtotal Current
Liabilities
$0
$0
$0
$0
$4,740
$0
$0
$4,740
$5,626
$0
$0
$5,626
$5,847
$0
$0
$5,847
$6,081
$0
$0
$6,081
$6,329
$0
$0
$6,329
$6,591
$0
$0
$6,591
$6,869
$0
$0
$6,869
$7,164
$0
$0
$7,164
$7,476
$0
$0
$7,476
$7,808
$0
$0
$7,808
$8,159
$0
$0
$8,159
$8,533
$0
$0
$8,533
Long-term Liabilities
Total Liabilities
$0
$0
$0
$4,740
$0
$5,626
$0
$5,847
$0
$6,081
$0
$6,329
$0
$6,591
$0
$6,869
$0
$7,164
$0
$7,476
$0
$7,808
$0
$8,159
$0
$8,533
$27,925
($14,425)
$0
$13,500
$13,500
$27,925
($14,425)
$2,759
$16,259
$21,000
$27,925
($14,425)
$5,206
$18,706
$24,332
$27,925
($14,425)
$8,054
$21,554
$27,401
$27,925
($14,425)
$11,323
$24,823
$30,904
$27,925
($14,425)
$15,030
$28,530
$34,858
$27,925
($14,425)
$19,195
$32,695
$39,285
$27,925
($14,425)
$23,838
$37,338
$44,207
$27,925
($14,425)
$28,980
$42,480
$49,644
$27,925
($14,425)
$34,643
$48,143
$55,619
$27,925
($14,425)
$40,849
$54,349
$62,157
$27,925
($14,425)
$47,622
$61,122
$69,282
$27,925
($14,425)
$54,986
$68,486
$77,019
$13,500
$16,259
$18,706
$21,554
$24,822
$28,530
$32,695
$37,338
$42,480
$48,143
$54,349
$61,122
$68,486
Paid-in Capital
Retained Earnings
Earnings
Total Capital
Total Liabilities and
Capital
Net Worth
Page 7
Appendix
Page 8