Bringing a first to Africa Ethiopian Airways IFE Portal Media Kit 2020 Reach a unique – and truly captive – audience Introducing a truly unique opportunity. In an African first, we are launching a new bring-your-own-device IFE portal onboard 21 aircraft in the Ethiopian Airlines fleet that will enable you to communicate with an audience like never before. * Using state-of-the-art technology, we can put your brand in front of millions of passenger that fly these regional routes * We can deliver your message in a vast number of different and creative ways * We can create a bespoke campaign delivers your message the way you want to * And the best bit is that we know that airline passengers are 50% more likely to engage with advertising when in the air when compared to on the ground Ethiopian Airlines Media Kit 2 / 12 The power of our advertising 1 2 3 We can target the right audience for you We can give you a one-on-one with your customer We can give you standout exclusivity We operate a unique marketplace We can monitor exactly how your campaign is faring Because we can place your message in front of passengers on specific routes or at particular times of the day, we can be highly selective about who sees it. By engaging with this audience you have the chance to have an in-depth conversation with them Only one advertiser per industry sector featured which delivers enhanced engagement and return There are very few places in the world where you can speak to people in a captive environment without daily distractions and outside noise. At 32,000ft we can. Our all-in-one metric measurement tool generates valuable – and precise – data for performance reports and allows us to work out which elements are moist effective for you. Ethiopian Airlines Media Kit 4 5 3 / 12 A direct line to Africa’s best airline Founded in 1946, Africa’s first commercial airline is still flying the flag today as the continent’s fastest growing and most-profitable carrier, beloved by the ten million passengers who choose to fly with them each year. 77 African cities served 10% Passenger growth rates 100 21 Boeing 737 aircraft will be hosting our new software International destinations 2011-2018 African airline of the year Ethiopian Airlines Media Kit 4 / 12 Measure your campaign We provide our advertising partners with a monthly report on their campaign metrics. Our team will sit with you and work out what format and message works for you the best and then make regular adjustments to provide the biggest return. Total clicks Total users Total views And your results can be broken down in a vast number of different ways. UNIQUE USERS We can segment any specific nationality if wanted RESULTS BY FORMAT See exactly who’s engaging and where See page 6 Ethiopian Airlines Media Kit 5 / 12 What we can do for you Video Home Slider Graphical display used to push instant engagement with content and ads. Branded Content Microsite Entertainment Slider Section Banner Flight Info Users can also click and swipe to view next or previous slides. Full width banner on top of a section can present as sponsor header. Lower end banner permanently shown. Mobile Mobile 970 x 500px PNG,JPG,GIF Display Desktop Desktop Mobile 970 x 500px PNG,JPG,GIF 970 x 500px PNG,JPG,GIF 970 x 500px PNG,JPG,GIF 970 x 250px Desktop 970 x 250px PNG,JPG,GIF Mobile 970 x 250px Desktop 970 x 250px PNG,JPG,GIF Pre register video (post-roll) Video Roll (pre & mid-roll) Pushdown banner Video advertisement appears at end of teaser video to login. Mandatory video ads inside content. Video advertisements appear as pre-rolls and mid-rolls. Regular banner ad that expands to reveal more information when mouse is hovered over it. Mobile Desktop Mobile Desktop Mobile Desktop 20” MP4 20” MP4 20” MP4 20” MP4 728 x 90 px PNG, JPG, GIF 728 x 90 px PNG, JPG, GIF Microsites: Three available formats. Branded Content Chanel Individual web page to add specialized information, either editorial or commercial. Dedicated video channel for own content or branded content. Can be distributed into different chapters. Boxes Ethiopian Airlines Media Kit Form Parallax Mobile Desktop 600 x 600 px PNG, JPG, GIF 600 x 600 px PNG, JPG, GIF 6 / 12 Format focus 1/5 Pre Register video (post-roll) Video advertisement appearing at the end of the teaser video to login to the platform. Asset Terms • Mandatory • Segmented per airline Product specs • Duration: 20’’ • Format: MP4 Ethiopian Airlines Media Kit Home Slider Entertainment Slider Graphical display used to push instant engagement. Our slider runs slideshows automatically without user input. Users can also click and swipe to view next or previous slides. Graphical display used to push instant engagement. Our slider runs slideshows automatically without user input. Users can also click and swipe to view next or previous slides. Asset Terms • Up to 5 images • 100% of the audience see this item • Positions: 1 and 3 Product specs • Size: 970 x 500 px • Format: PNG, JPG, GIF Asset Terms • Scroller with up to 8 images • 80% of the audience see this item • Positions: 2, 4, 6 and 8 Product specs • Size: 970 x 500 px • Format: PNG, JPG, GIF 7 / 12 Format focus 2/5 Section Banner Section Banner - Flight Info Video roll Full width banner image on top of a full section. Present as sponsor header to the content listed below. Lower end banner permanently displayed in section. Mandatory video ads inside content. Video advertisements appear as pre-rolls and mid-rolls. Asset Terms To be sold in packages: • Movies / Games • TV / Kids • Sport / Music • Press-Magz / Guides Product specs • Size: Mobile 970 x 250 px Desktop 970 x 90 px • Format: PNG, JPG, GIF Ethiopian Airlines Media Kit Asset Terms Segmented per airline Product specs • Size: Mobile 970 x 250 px Desktop 970 x 250 px • Format: PNG, JPG, GIF Asset Terms • Pre-roll + pushdown banner (pack) = up to 20 secs • Second Pre -roll = up to 10 secs • Mid-roll = showed after 12 minutes of content consumption • Pushdown only optional together with pre-roll purchase Roll product specs • Duration: Pre-roll = 20’’ Second Pre-roll = 10” Mid-roll = 20” • Format MP4 Pushdown banner product specs Size: Mobile 728 x 128 px Desktop 728 x 90 px Format: PNG, JPG, GIF 8 / 12 Format focus 3/5 Microsite Individual web page to add a specialized group of information either editorial or commercial Asset Terms • Minimum 2 month campaigns • Campaign confirmation 2 weeks in advance Microsite Basic Microsite Premium Watch a video Redirect to a channel Download a PDF Watch a video Redirect to a channel Download a PDF Possible actions Formats Particular specs: Product specs: • Allowed formats: image (png, jpg), gif, text. • Pdf max. 3MB Possible actions Boxes • 4 boxes maximum Redirect to a Survey Lead generation Parralax: • Max. size per image/gif 1MB Form • 4 fields recommended Sizes: Pos 1: 100 x 100 px Pos 2: 1140 x 350 px Pos 3: 600 x 600 px Pos 4: 600 x 600 px Ethiopian Airlines Media Kit 9 / 12 Format focus 4/5 Available actions A microsite can offer a variety of more sophisticated actions that will further engage a visitor– from providing extra content or information to re-directing them to another channel. 3. Download a PDF Ethiopian Airlines Media Kit 1. Watch a video 2. Redirect to a channel 4. Redirect to a survey 5. Lead generation 1 0 / 12 Format focus 5/5 Branded Content Channel Dedicated video channel for own content or branded content. Can be distributed into different chapters. Asset Terms • Minimum campaign period: 3 months • Maximum 3 campaigns per platform • Assets included: Banner Thumbnail (link to channel) Content Channel Optional: Pushdown Banner & Microsite Banner thumbnail product specs • Size: 600 x 600px. • Format: PNG, JPG, GIF Content channel product specs • Size: Unlimited • Format: MP4 Ethiopian Airlines Media Kit 1 1 / 12 Rate Card YEAR 1 Asset CPM Cost Total Impressions Expected Users Display $25 12,000,000 300,000 Asset CPM Cost Total Impressions Total Inventory Value Pre-register video $200 240,000 48,000 Pre-roll & Pushdown banner $35 2000,000 78,000 2nd Pre-roll $30 2000,000 60,000 Asset Unique Price Total Impressions Inventory Value Microsite Basic Included n/a n/a Microsite Premium $395 n/a n/a Asset Unique Price Total Impressions Inventory Value Branded Content Channel $1.500 n/a 90,000 Ethiopian Airlines Media Kit 1 2 / 12 Thank you Contact: Steve Rowbotham , Chief Commercial Officer email. Steve.Rowbotham@ink-global.com Tel. +44 20 7625 0911
