Fair & Lovely case study
After the famous black lives matter protest, Fair & lovely, a Unilever product
also came under controversy because of its name and promotion of white and
fair skin. Numerous people signed petitions to ban the product, as there was a
huge worry wave in public, demanding an answer from the product owner.
Fair & lovely decided to change their name and also rebrand the product.
They named it glow & lovely and also reminded that they removed the fairness
scale from the packaging a year ago. Further more they changed their
marketing strategy as well.
But the big question mark despite all this was that how does these changes
compensate for years of profits the company made with products that openly
compliment racism and unconsciously deteriorate so many mindset just
because of their outlook and colour. Does this change bring any
compensation for all that psychological trauma and completey unethical
approach? How does the product owner planned to compensate or change
anything with just playing with a few words here and there?
And what about another atrocious attitude of the company that hid under the
bright light of the fairness controversy? The use of animal testing for their
product?
Who is answerable to all these questions?