Pine, J., & Gilmore, J. (2011). The Experience Economy: Work is Theatre & Every Business a Stage. Boston MA: Harvard Business School Press. Prebensen et al., N. (2014). Creating Experience Value in Tourism. Oxfordshire: CABI. Pullman, M. E., & Gross. (2004). Ability of experience design elements to elicit emotions and loyalty behaviors. Decsion Sciences, 35(3), 551-578. doi:https://doi.org/10.1111/j.00117315.2004.02611.x Quadri-Felitti, D., & Fiore, A. (2013). Tourism and Hospitality Research, pp. 1-6. doi:10.1177/1467358413510017 Quadri-Felitti, D., & Fiore, A. (2012). ''Experience economy constructs as a framework for understanding wine tourism''. Journal of Vacation Marketing, 18 (1) , pp. 3-15. Ranjbaran, B., & Barari, B. (2010). Impact on customer loyalty related marketing fundamentals: Comparing public and private banks. Business Management Magazine, 1(2),, pp. 100-83. doi:https://doi.org/10.1016/j.sbspro.2015.08.163 Reichheld, F., & Sasser, W. (1990). “Zero defections: quality comes to services”. Harvard Business Review, Vol. 68,, pp. 105-11. Reisinger, Y., & Turner, L. (2002). ‘‘Cultural differences between Asian tourist markets and Australian''. Journal of Travel Research, Vol. 40,, pp. 295-315. doi:https://doi.org/10.1177%2F004728750204000308