Uploaded by topu0203

Bibliography EC

advertisement
19
BIBLIOGRAPHY
Almohaimmeed, B. (2020). The impacts of brand experiences on customer
satisfaction and electronic word of mouth. Business: Theory and Practice,
21(2), 695-703. https://doi.org/10.3846/btp.2020.11965
Andreini, D., Pedeliento, G., Zarantonello, L., & Solerio, C. (2018). A renaissance of
brand experience: Advancing the concept through a multi-perspective
analysis. Journal of Business Research, 91, 123-133.
Atzeni, M., Dridi, A., & Recupero, D. R. (2018). Using frame-based resources for
sentiment analysis within the financial domain. Progress in Artificial
Intelligence, 7(4), 273-294.
Bapat, D. (2020). Examining the antecedents and consequences of brand experience
dimensions: implications for branding strategy. Journal of Asia Business
Studies, 14(4), 505-524. https://doi.org/10.1108/JABS-01-2019-0020
Barnes, S. J., Mattsson, J., & Sørensen, F. (2014). Destination brand experience and
visitor behavior: Testing a scale in the tourism context. Annals of Tourism
Research, 48, 121-139. https://doi.org/10.1016/j.annals.2014.06.002
Beckman, E., Kumar, A., & Kim, Y.-K. (2013). The Impact of Brand Experience on
Downtown Success. Journal of Travel Research, 52(5), 646-658.
https://doi.org/10.1177/0047287513478502
Berger, J., & Schwartz, E. M. (2011). What Drives Immediate and Ongoing Word of
Mouth? Journal of Marketing Research, 48(5), 869-880.
https://doi.org/10.1509/jmkr.48.5.869
Berry, L. L., Carbone, L. P., & Haeckel, S. H. (2002). Managing the total customer
experience. MIT Sloan management review, 43(3), 85-89.
Bickart, B., & Schindler, R. M. (2001). Internet forums as influential sources of
consumer information. Journal of Interactive Marketing, 15(3), 31-40.
https://doi.org/10.1002/dir.1014
Bilro, R. G., Loureiro, S. M. C., & Guerreiro, J. (2019). Exploring online customer
engagement with hospitality products and its relationship with involvement,
emotional states, experience and brand advocacy. Journal of Hospitality
Marketing & Management, 28(2), 147-171.
https://doi.org/10.1080/19368623.2018.1506375
Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand experience: what is it?
How is it measured? Does it affect loyalty? Journal of marketing, 73(3), 5268.
Brown, T. J., Barry, T. E., Dacin, P. A., & Gunst, R. F. (2005). Spreading the word:
Investigating antecedents of consumers’ positive word-of-mouth intentions
and behaviors in a retailing context. Journal of the Academy of Marketing
Science, 33(2), 123. https://doi.org/10.1177/0092070304268417
Byrne, B. M. (2016). Structural Equation Modeling With AMOS Basic Concepts,
Applications, and Programming (3rd ed.).
https://doi.org/10.4324/9781315757421.
Carroll, B.A. and Ahuvia, A.C. (2006), “Some antecedents and outcomes of brand
love”, Marketing Letters, 17 (2), 79-89.
Download