PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta,Valenzuela City
Group 5:
Dunkin Donuts
Members:
Charie Caber
Andrea Mae Cruz
Rommel Hernandez
Rheme Ann Limpangog
Hazel Ann Pongan
Bernard Malenab
Jhana Emniel Sangalang
Kylene Soreta
Submitted to:
Mr. Archelo Eleorda
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta,Valenzuela City
CHAPTER I:
EXECUTIVE SUMMARY
Dunkin Donuts is an American Donut Company and a coffee house whose are based in
Canton, Massachusetts in greater Boston. It was established in the year 1950 by William
Rosenberge in Massachusetts. Dunkin Donuts experienced unusual success that made it become
one of the biggest and leading baked goods and coffee house globally. The Dunkin Donuts or
DNKN has over 12,000 branches in more than 36 nations. It comprises of Donuts, other niches
and different Hot and Cold beverages. Dunkin Donuts has also become a leader in digital
innovation. Moreover, the main focus of this Marketing Plan is Dunkin Donuts, South
Supermarket branch located at South Supermarket Karuhatan in front of Valenzuela City People’s
Park. The said branch is open Monday to Sunday 8:00-9:00 pm.
The aim of this marketing plan is to help Dunkin Donuts South Supermarket branch to be
more successful. The market planners want to know the different strategies that the company or
branch used to improve their business.
The planners would like to recommend in the said branch is to improve the area of the
location. As the planners visit the DNKN Branch, it could only accommodate 6 persons. Next is
to look and suggest for another unique, better and trending variety of goods and beverages that
DNKN can offer to the market. Also, the researchers would like to recommend having an
additional amount of equipment like chairs and tables. The planners noticed that the chairs and
tables in the food park are limited so some of the customers get the chairs and put it to another
place. Lastly, the planners will look for an effective way of promoting the business.
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta,Valenzuela City
PICTURES OF THE SAID BRANCH:
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta,Valenzuela City
CHAPTER II:
CURRENT MARKET SITUATIONS

The target market of Dunkin Donuts is the teens and young adults.
Recent research shows that teenagers and young adults have become increasingly aware of
new products and often times seek out new products and they are natural “triers” and spend hours
shopping for themselves (Shand,2016). This means that the Dunkin’ Donuts Company aims to
get the attention of teens since the company considers them as those who are willing to patronize
their new products that are available in the market. Another target of the company are the young
adults because they are already in their working stage so the company thinks that they have the
capability to buy and it’s easy for them to drop on a Dunkin’ Donuts branch before and after
work. Dunkin’ Donuts is using the strategy of making new products, different flavors of baked
goods and variety of beverages that depends on a place’s culture, tradition and seasons. An
example on this is they are emphasizing their coffee product in a country that has a winter season.
It is because they assume that the people there are looking for some hot drinks because of a cold
weather.

“Dunkin Donuts have positioned itself based on the kind of product it has in its product
portfolio.”
A company’s position is the image of identity of a company in the market’s point of view.
Dunkin Donuts is known for their own unique brand. Their main products are donuts (that is
already on their brand name) that are available in different flavors.
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta,Valenzuela City

“The market review is the foundation of the strategy planning processing. It includes a
review of all markets at one time to ensure leaders have a holistic and consistent view of
each market, its current state, and the opportunities that exist.”
Dunkin’ Donuts’ sales is currently growing. The market continues to purchase the company’s
different products. They are being able to maintain their company’s success in the past years.
They keep on thinking about strategies that they may apply to get the attention of the possible
customers. Today, Dunkin’ Donuts is giving some promos and cards where a customer can gain
points by purchasing a product and if they will be able to collect enough, they can get a specific
product for free. The company considers this strategy as their opportunity since they have
observed that this is working.

Dunkin’ Donuts is a popular and one of the most successful companies. They keep on
receiving good comments but there are still negative reviews from the market.
Dunkin’ Donuts Company receives different reviews. When we tried to search for some, we
discovered that there are still people who aren’t satisfied with the service and/or products offered
by the company. They are saying that they didn’t like the taste of the product and the service was
too slow. On the other hand, there are still many people sharing their happy experience with the
said company product.

The main competitors for Dunkin' Donuts based on their product categories are
McDonald's and Starbucks.
Although Dunkin’ Donuts is competing with these well-known stores, the company is still
giving the two a good fight. Just like what is stated in the market review, Dunkin’ Donuts’ sales
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta,Valenzuela City
are good despite of its competitors around. Also, DD’s coffee is recognized as the number one
coffee product for the past 8 years.

“With a presence in 42 countries and having 3300+ restaurants has helped the company
in decreasing it’s over dependence in U.S market and generating revenues through
developing Asian markets.”
The Dunkin’ Donuts Company is using selective distribution and intensive distribution
strategy. Selective distribution for they are placing their products in a specific place considering
its availability in the area. Meanwhile, they are also using the intensive distribution for their coffee
product. It is available everywhere and it is easy to find it in grocery stores and even online.
Market Description
All of the food choices and beverage choices offered at Dunkin Donuts can be appealing to
any age. They are the one that is more accessible to this product and many of them can easily
purchase it. Also, they are the one who is always outside their house, like hanging out with their
friends or to spend time with their love ones. That’s what Dunkin Donuts wants the customer to
perceive, a cup of coffee, or favorite beverage and donut that makes their spending time more
fun. Another reason why they want to focus on targeting everyone especially teens and adults is
because they are known to have unique schedules. They eat at odd times of the day, and are also
looking for a range of snack foods, rather than full meals, to satisfy their cravings.
That’s why Dunkin Donuts have a lot of franchise store everywhere. The Dunkin Donuts only
has a wide target market, since they want everyone to have a taste of it and to make it easy to
purchase. Dunkin Donuts wants to integrate their franchise into one of the main buildings on
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta,Valenzuela City
a mall or any establishments to show everyone that purchasing their product is a better option; it
is more affordable, easily accessible and offers a range of menu choices, something that
competitors don’t do as well today.
Scale Interpretation
1.00 - 1.80 Strongly Disagree
1.81 - 2.60 Disagree
2.61 - 3.40 Moderately Agree
3.41 - 4.20 Agree
4.21 - 5.00 Strongly Agree
Table1. Product
1
Question
3
2
Strongly
Number
5
4
Moderately
Disagree
Weighted
Strongly
Agree
Disagree
Agree
Mean
Agree
1
3
4
4
9
10
3.63
2
1
2
6
12
9
3.86
3
1
2
6
9
12
3.96
4
1
3
10
10
6
3.56
5
1
3
4
8
14
4.03
Composite Mean
3.808
Moderately Agree
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta,Valenzuela City
The Table 1 presents the results of the survey in terms of the quality and availability of
the product. The composite means of 3.808 shows the consumers of Dunkin Donut agreed that
they are satisfied with the quality and availability of the product. The product labelled as tasty
and delicious as indicated by the weighted mean of 4.03 are interpreted as Agree ranked 1 because
customers are more concerned with how the product tastes before they become satisfied.
Table2. Place
1
Question
3
2
Strongly
Number
5
4
Moderately
Disagree
Weighted
Strongly
Agree
Disagree
Agree
Mean
Agree
1
1
6
9
6
8
3.46
2
1
4
7
8
10
3.73
3
1
1
11
10
7
3.7
4
0
5
13
6
6
3.43
5
1
4
10
10
5
3.46
Composite Mean
3.556
Agree
The Table 2 indicates that the environment pf every stall branch of Dunkin Donut affects
the behavior of consumer in purchasing the product as shown in the degree by which they agree
on the intention of staying in the store because of its ambiance and purchasing of the product
because of its convenience, with a composite mean of 3.556 and an interpretation of 'Agree'. The
convenience of the store in every place has ranked 1 to be much likely affects the consumer's
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta,Valenzuela City
behavior, with a weighted mean of 3.73 and an interpretation of 'Agree'. Because the availability
of the store to buy the product will solve the cravings even if they will go anywhere.
Table 3. Promotion
Question
1
2
3
4
5
Weighted
Number
Strongly
Disagree
Moderately
Agree
Strongly
Mean
Disagree
Agree
Agree
1
O
3
6
15
6
3.8
2
1
1
10
11
7
3.73
3
2
1
5
8
14
4.03
4
3
5
11
4
7
3.23
5
2
3
11
7
7
3.47
Composite Mean
3.808
Moderately Agree
As can be seen in Table 3, the overall rating on how the promotion helps to introduce the
product to consumer and how the promotion helps to encourage consumer to buy the product is
3.652 and interpreted as 'Agree'. Among the indicators mentioned, customers agreed that they are
encouraged to buy a product when there is a discount with a weighted mean of 4.03, the highest
among five. This suggest that the most effective promotion is giving a discount even if the product
has a nice, eye catching advertisement or a new ungraded quality of product.
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta,Valenzuela City
Table 4. Price
Question
1
2
3
4
5
Weighted
Number
Strongly
Disagree
Moderately
Agree
Strongly
Mean
Disagree
Agree
Agree
16
4
3
9
7
7
3.33
17
4
3
7
9
7
3.4
18
2
2
9
13
4
3.5
19
3
1
9
10
7
3.57
20
3
3
8
7
9
3.53
Composite Mean
3.808
Moderately Agree
The Table 4 shows customer's perception in pricing the product in terms of affordability,
quantity and quality. The composite means of 3.446 shows that consumer is agree with the pricing
of Dunkin Donut. Respondents are most likely to agree that the price of the product is suitable to
its quality as manifested by mean score of 3.57 which rank first. It means that the price of the
product is justifiable to its quality.
In overall, the Price which have a composite mean of 3.446 and the Product which have
composite mean of 3.808 which means that for the customers the quality and availability of the
product and also the affordability of the price is agreeable, effective and satisfy for them. While
the Place which have a composite mean of 3.556 and the Promotion which have a composite mean
of 3.652, it means that the ambiance of the actual place is agreeable for the customers and also to
the help of its being convenience. The promotions add that they see inside the fast-food chain is
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta,Valenzuela City
effective because it helps them to choose what product should they buy by seeing that adds.
Therefore, the marketing strategies that the Dunkin Donuts used are the Marketing Mix which is
the 4ps. We can say that it is effective that they use the 4p's strategy to improve their business
based on the outcomes/results of the survey we conduct.
Product Review
Dunkin Donuts is known for the wide variety of products. They offer different varieties
of donuts namely: Munchkins for only 7 pesos, Premium Munchkins for only 10 pesos, Donuts
and premium donuts ranging from 22-40 pesos, Croissants for 85 pesos, Bunwich for 70 pesos.
However, when the planners visit the branch, Croissants and Bunwich aren’t there. As we asked
the manager why, she said that that it is too pricy so the customers didn’t buy it and it may lead
to spoilage. For the beverages, they only offer brewed coffee, chocolate and iced tea. The planners
are disappointed to know this because their market is teenager. The planners will help the manager
to do something about it.
As we go further, we noticed that their Mark-up for every donut is two pesos to its original
price. And lastly, the sales of the said branch are ranging from 50,000-70,000 every month based
from the manager.
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta,Valenzuela City
THE 3 MAJOR COMPETITORS OF DUNKIN DONUTS
Red Ribbon
Distribution
From its 1st Store in Timog Avenue in Quezon City in 1979, Red Ribbon has grown to
over 370 Stores all over the country and 33 Stores in US. With its acquisitions in October 2005
by Jollibee Foods Corporations, Red Ribbon entered a new phase in its Company history and
became extremely optimistic of its growth over the next year.
Promotion
They will have a lot of advertising. Starting off in Cagayan, Red Ribbon will create a new
Facebook page that will be updated regularly. Red Ribbon must have regular market/promote
their products to their consumers regularly. Maybe they will conduct events from Facebook and
whoever wins gets a free cake. They will also be posting posters and flyers all over the city that
they are now serving.
Product
The new product line that the company add to their Red Ribbon's assortment of their
product is the "protein cake". Protein cakes will either be made out of whey protein isolate or soy
protein isolate. This new protein cakes will have 3 different flavors; chocolate, strawberry and
the Matcha.
Pricing
They will use four different types of pricing strategies. First, their product will be a little
cost so, which will make us put a higher margin to the regular and non-regular cakes of Red
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta,Valenzuela City
Ribbon. Second, they will do penetration pricing by selling their product at a lower price, but they
would be advertising it as something like 30% off. And the last two pricing strategies would do a
promotional pricing.
Market Positions
Red Ribbon is one of the most famous Cake Shop here in the Philippines. According to a
Market analysis (2016), Red Ribbon ranked as the highest while the DNKN is on number 5.
J.CO Donuts and Coffee Product
Distribution
They will use four different types of pricing strategies. First, their product will be a little
cost so, which will make us put a higher margin to the regular and non-regular cakes of Red
Ribbon. Second, they will do penetration pricing by selling their product at a lower price, but they
would be advertising it as something like 30% off. And the last two pricing strategies would do a
promotional pricing.
Pricing
They use price skimming strategy which means their price are expensive due to their
product quality. They know that their price is expensive to the market, but they promised that
consumer will get the satisfaction after buying their products.
Products
J.CO Donuts & Coffee only use a best product to make sure their quality is maintained.
All the ingredients are import to make sure that all the products that they sell in a great quality.
For them quality is more important than a quality of the products. The consumer will judge their
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta,Valenzuela City
products by the quality, that’s why J.CO Donuts & Coffee take this seriously. They are serving
less sweet donuts with soft, thin and chewy bread. The size of each doughnuts is perfectly enough.
Market Position
The market position of J.CO Donuts and Coffees according to a Marketing Analysis in
the Philippines, the Dunkin Donuts is on top 3 while the J.CO Coffees and Donuts is the number
2. The Starbucks Coffee is the highest among of them.
Starbucks
Distribution
Starbucks formed some business alliances with certain organization to futher promote its
brand. One of these alliances formed was Barnes & Noble Book Store in the year 1993. Both
companies were able to promote their brand and at the same time improve their image.
Pricing
Starbucks products are prices higher than most other brand coffees due to the image its brand
carries.
They began to offer $1 bottomless 8 oz. cup of coffee, with unlimited refills that cost
approximately so cents less than any other Starbucks products. They also implemented “value
strategies” that emphasized more on inexpensive products rather than being perceived as
unaffordable to price-skittish consumers
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta,Valenzuela City
Promotion
Starbucks has implemented numerous promotions to reach its targeted market one of the
promotions that Starbucks has used is the Starbucks card. They also implemented deliver coffees
to offices or workplaces without any coffee size restrictions. Lastly, they also appeal to a diverse
customer wanted by offering international teas and coffees to accommodate those customers that
want a taste from home or for locals that enjoy tea.
Market Position
The market position of the Starbucks according also to Hitesh Bhusin (2017, December
17). In Top 12 Dunkin Donuts competitors, Starbucks is the number one and most competitor of
the Dunkin Donuts in terms of quickest service fast food chain
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta,Valenzuela City
The 3 Dunkin Donuts Major Competitors:
Starbucks
Red Ribbon
J. Co
Starbucks Coffee in SM Center Valenzuela
Red Ribbon in South Supermarket
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta,Valenzuela City
CHAPTER III
THREATS AND OPPORTUNITIES ANALYSIS
Strengths
1. Strong niche/ unique line of desserts and beverages.
Dunkin donuts concentrated on a unique niche which is why it could ecplore its own
potential. This niche was desserts like donuts, pastries, bagels, muffins, cakes and everything
related to bakery. They are also offer different flavors of beverages, coffees, teas and frappes
2. Excellent supply chain
Dunkin donuts sells bakery products, which is sweet and easily infected. Thus, it needs to plan its
logistics and supply chain in such manner that it reaches the retailers just in time. It cannot afford
a lot of wastage of food items during transportation and the products have to be served fresh to
the customer. Dunkin Donuts slowly changed the model to centralized manufacturing to ensure
quality of the products
3. Fast service to the customers.
DNKN staffs and managers are gentle to their customers. They are always considering their
customers decisions and wants. They believe in the saying that “Customer is always right” so
they do their job properly to please their customers.
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta,Valenzuela City
Weakness
1. Franchise relation is poor
Although the company is known for its fantastic supply chain and operations management, still
if known to be poor in developing franchise relations.
2. Poor space of franchise
The franchise only has 3 tables and 3 pairs of chairs. Also, it can only accommodate 6 persons.
The stall franchise is located in South supermarket near Food Park. As we observe the store for
almost 3 days, we noticed that the people didn’t easily saw the store because of its small space
and also the store is in line with many stores like Red Ribbon, chooks to go and etc.
3. Few flavors of donuts and beverages
In other branches of DNKN in the Philippines, they have hundred flavors of donuts. But in
DNKN South Supermarket branch they just offer only few flavors.
OPPORTUNITIES
1. Health Friendly Menu
A more health friendly menu can be more attractive for the health-conscious customer. Since
popular or common donuts have a calorie counts in the 300-400 range. They can produce a
product with lower calorie than the new ones so that they will gain new health-conscious
customer. This will help drive sales and revenue.
2. Digital Technology for better and more innovative customer service
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta,Valenzuela City
Digital technology will help Dunkin Donuts to create a better reputation through marketing and
customer service.
3. Complete flavor of Dunkin Donut in the menu
The branch stall in South Supermarket has a limited flavor of products which can be a reason why
there is only a few customers there. The management should consider including all the flavor of
the products. Because if a customer wants to purchase his/her favorite flavor and it doesn't include
in the menu, there’s a big possibility that the customer will not just going to buy titi any available
flavor of donut in a branch.
THREATS
1. High Level of Competition
The other brands like McDonalds and Red Ribbon near the branch stall of Dunkin Donut in South
Supermarket pose a major competitive threat. Most of them especially McDonalds enjoy a larger
market share. Dunkin donuts Reefs to catch up faster.
2. Raw Materials Costs
Coffee and other commodities are subject to substantial price fluctuations and potential shortages.
If commodity prices rise again, which is like to happen, franchises could witness reduced sales
due to lower consumer demand stemming from higher retail prices.
3. The customers itself.
The South Supermarket is only hundred meters away from SM City Centre Valenzuela. The
customers might choose to go to SM rather than South. The customers demand, needs and wants
is changing from time to time so it might be a threat to them and have a small amount of income.
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta,Valenzuela City
PESTE ANALYSIS
Political

For the political issues, DNKN Company has almost billion debts to Bureau of internal
Revenue. It would affect their franchise here in the Philippines.
Economic

One of the DNKN economic threats is Train Law. There is additional tax for sweetened
products like donuts and chocolates and iced tea. It may affect the price or mark-up for
the products.
Social

For the social, coffees and too much sugar may lead to health diseases like heart attack
and diabetes. In addition, for social, the staffs are approachable and gentle to their
customers.
Technological

The branch must have new coffee makers, air-conditions and hi-tech equipment so that it
would be easier for the staffs to serve their customers.
Environmental.

Climate change and weather would affect the customer’s decision. Philippines is located
near the equator, and it only has 2 seasons: Wet and Dry. Filipinos are likely to choose
cold beverages rather than hot beverages of DNKN.
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta,Valenzuela City
CHAPTER IV:
Objectives and Issues
Objectives
This marketing plan aims to do an act on how to improve the group’s chosen branch of a specific
product which is the Dunkin’ Donuts in the South Supermarket at Valenzuela City. We chose this
branch of Dunkin’ Donuts because we have observed that they have some weaknesses that may
threat the business in the future. Since this is already a successful company product, our goal is
to maintain its impact to the market by keeping on creating strategies and avoiding the possible
future problems that this branch of the company may encounter. Here are some of the objectives
of this marketing plan:
1. To convince the market to continue patronize the product.
2. To improve the space and ambiance of the place.
3. To get the satisfaction of customers.
Issues In this part of the marketing plan, the group will list some of the issues that can become
the factors that may interrupt the marketing plan’s activities on improving the business. The list
will be made to serve as the group’s guide in doing the plan. This will help them to know the
things that should be considered to avoid the failure in making a new strategy. The issues that can
affect the business’ attainment are the following:
1. Strong competitors around the area.
2. Limited employees.
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta,Valenzuela City
3. Small-scale area of the branch.
The marketing objective of Dunkin Donut is to expand its restaurant into a much wider
geography local and international grounds. Therefore, the company focus on an aggressive
expansion to benefit the people’s demands to its product. Other objective that Dunkin Donuts
wants to achieve is to open 148 new franchises international markets to make their profits in the
medium term more than triple its international growths from the previous year. Dunkin Donuts
also add their own unique styles in presenting their products and also make a variety of products
that is designed to a diabetic or obese customer.
One of the issues that Dunkin Donuts are facing is the strong competitions on other businesses
so they make strong brands of beverages, donuts and variety of goods make its strong compete
with other brands along with the built-up costumer’s loyalty legacy over the last 68 years of
existence of Dunkin Donut even though there are a lot of business that also offers an almost
similar product.
In South Supermarket branch, one of the issues is that they have only a limited flavor of their
products which is probably one of the reasons why there are only few customer visits.
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta,Valenzuela City
CHAPTER V:
MARKETING STRATEGIES
The Dunkin donuts south supermarket branch is a shop that offers different niches to the
market. The planners saw that DNKN is one of the most famous companies but the said DNKN
branch is less popular. The planners are looking for more information to improve their branch.
The researchers will use 4P’s of Marketing Mix.
Promotion
Boost their social media advertisement in Facebook by posting actively about what
happenings and promos about the branch. Social media is very useful in promoting a business
nowadays. Most people have social media accounts like Facebook, Instagram, twitter and
YouTube so it will be helpful to promote the business. And also the flyers that will give to people
so that they will intrigue what are the products of DNKN.
Product
In this part, the planners are searching for better, unique and trending beverages and
flavors of niches. It would be helpful to attract customers because customers demand is changing;
they are always looking for new and trending.
Price
The market planners will make sure that the price of beverages and niches is acceptable.
So the customers will satisfy their cravings for affordable price.
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta,Valenzuela City
Place
The DNKN South supermarket branch is very small and can only accommodate maximum of
6 persons. The market planners are looking for another place to replace the branch into a better
place like Valenzuela City Town Centre. And also, the market planners are looking for greater
design that will match to the monochromatic orange color combination of Logo of DNKN. In
addition, the store must establish strong Wi-Fi connection for their customers.
CHAPTER VI
ACTION PROGRAMS
Our group will spell out how marketing strategies will be turned into specific actions. We will
conduct a marketing plan for the company of Dunkin Donuts a fast-food chain in Karuhatan. This
marketing plan that we will conduct would be done on March 2019. By the use of survey that our
group made which contains of 4P’s the Product, Price, Place and the Promotion. By the help of
that survey, we will identify what alternative marketing strategies we will implement or put in
our marketing plan that can help the Dunkin Donut in Karuhatan for improving their business if
this marketing plan would be approve. By conducting this marketing plan we will spend five
thousand pesos for making Facebook ads, ten thousand pesos for the additional table and chair
that will be use and five thousand pesos for the other expenses that may have a total of onehundred thousand pesos. That is the Action programs that we do for conducting that marketing
plan.
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta,Valenzuela City
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta,Valenzuela City
ACTION PLAN
When will be
done
Who will do it
Cost
April 2019
Branch
Manager and
staffs
₱20,000
Chairs and tables
The chairs and tables
that will serve for the
customers who will
wait and eat inside
the shop.
June 2019
The south
supermarket
management,
Staffs
₱10,000
Beverages , coffee
equipment (and
also cups, straws
and etc.)
The new kinds of
beverages and donuts
that will satisfy and
make the customer to
be intrigue for what
are the new products
of Dunkin Donuts.
December 2019
The DNKN
management
₱200,000
Ingredients for
new flavors of
beverages and
donuts.
The ingredients for
the new kinds of
beverages and coffee
that will make.
December 2019
Branch
management
and staffs
₱20,000
What will be done
Description
Facebook
advertisement for
promotion, and
flyers
The Facebook
advertisement and
flyers to promote the
Dunkin Donuts
products and
promotion for better
sales and popularity
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta,Valenzuela City
Facebook promotion/
advertisement and also flyers
New flavors/ kinds of beverages
and donuts
New Equipment for the beverages
and donuts.
Chairs and Tables that will
complement to the complimentary
color logo of Dunkin Donuts
which is Pink and Orange
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta,Valenzuela City
CHAPTER VII
BUDGET:
GANTT CHART FOR BUDGET
APRIL
2019
MAY
2019
JUNE
2019
JULY
2019
AUG
2019
SEPT
2019
OCT
2019
Facebook
Advertisements and
Flyers
Chairs and Tables
New equipment and
ingredients for new
flavours of Beverages
and Donuts
Legend:
-Planning
-Looking for Great Designs
-Organizing
- Implementing
-Implementation or Posting
-Buying Implementing
-Buying Equipment / Ingredients
-Searching for trending and unique flavors
NOW
2019
DEC
2019
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta,Valenzuela City
The planners decided to start planning of Facebook advertisements and flyers on April.
They decided it to be one month because there is more process for inquiring in Facebook for
Advertisements. Organizing on May up to June, the planners included for designing for the photos
that will be posted and etc. Lastly, the implementation is on July.
Chairs and tables are the most important, the planners decided to look for great designs
that will complement for the Complementary colors of Pink and Orange logo of Dunkin Donuts.
This is not all about chairs and tables but also couches. The planner will search for a cheaper price
but have high quality materials.
And lastly, for the new equipment and ingredients of beverages and donuts, first the
planners will search for the trending and unique flavors of donuts and beverages on October.
Next, the buying the equipment and ingredients on November, and on December is the
implementation of this project.
CHAPTER VIII
CONTROL
Dunkin Donut South Supermarket has a budget to promote the products and to buy extra
chairs and tables. The manager found out that the cash on hand is not exact to their expenses.
Then the manager checks their records if there is something wrong. The manager knew error then
he/she will fix the errors. Or the manager can consult in the company's accountant for them to
know the errors in the records and to balance the expenses and cash on hand.
Dunkin Donut South Supermarket needs budget for promoting their products as well as
their company. The management will make advertisement related to their products and after
making advertisement they will post it on their Facebook page and then they will pay Facebook
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta,Valenzuela City
for the boost of advertisement. Lastly, Dunkin Donut South Supermarket needs budget to buy
extra chairs and tables. The management will buy chairs and tables to have extra chairs and tables
in case of unexpected number of customers. If the Dunkin Donut South Supermarket Branch
needed to be closed then the chairs and tables will hide in the storage room or they can store it to
other Dunkin Donuts Branches.