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a.
b.
c.
d.
e.
f.
g.
h.
i.
Changan BRANDMARKS, COLORS & TYPEFACES
DIGITALOLABESTPRACTICES
INTRODUCTION TO SOCIAL MEDIA
SOCIAL MEDIA PROFILE ICONS & IMAGES
SOCIAL MEDIA POSTS
VIDEO, END FRAME & SUBTITLE BEST PRACTICES
FILTERS,GRAPHICS,ICONS&ANIMATION
LICENSE PLATE TREATMENT
USING ANIMIATION
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HEADLINE IS ROBOTO BOLD, ALL CAPS.
Subhead/body copy lead-in is ROBOTO, sentence
case.
Body copy is ROBOTO Regular, sentence case.
White remains the primary font color, but on
white background or light color background will
be black
Still we can use other color to get the best visual
design online and boards
DIGITAL
BEST PRACTICES
IMAGERY (VISUAL STORY)
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Don’t put phone contact or
website on the image
Don’t put social media links on
photos
Only with logos and 1 line
enough
The logo On Image For Online
Logos can be found on bottom or top with same sequence
Changan logo on the top left or bottom left and Union motors on the top right
or bottom right
Maintaining a consistent area of isolation around the Changan / Union Motors brandmark
preserves maximum legibility and brand impact. These margins should surround the logo,
separating it from headlines and text.
The area of isolation should be at least
twice the height of the wordmark. These are minimum requirements. Whenever possible
leave even more space around the wordmark.
INTRODUCTION TO SOCIAL MEDIA
Best Practice
The importance of adhering to these guidelines whenever possible
cannot be overstated. Through a consistent visual approach, not only
does the Changan brand’s social media presence remain consistent
across the UAE, but it also connects it to the look and feel of the overall
brand, such as in each country’s website and advertising.
This guideline chapter was created to communicate the brand design
and best practices regarding constructing creative layouts, video,
imagery and social media posts. The following pages include examples
that illustrate the preferred Topics and content.
Mobile-first design
/ As the most challenging format, mobile should always be considered
the first layout to design. In most cases, mobile-first designs are much
more easily translated into desktop and tablet, than vice versa.
Cover photos
/ Compositions should be created with approved imagery, with a vehicle
typically as the hero. The “Find New Roads” themeline should be
included as an overlay.
Best Practice
Topics to cover In our DIGITAL media
Participate and anticipate in all National days of all Nations as we are International brand and we sell to all nations
Participate and anticipate in all Public holidays within UAE national and Islamic Calendar
Participate and anticipate in all IMPORTANT days around the world ex.(save earth day, New Year) with related to UAE Trends that happen around the world
Participate and anticipate in Trending Events And Challenges Happen online with related to our business and UAE Important news (NOT POLITICAL )
Post all our cars Interior and exterior on daily basis
Educate audiences about CHNAGAN brand history and Updates.
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Should we post on rate 1POST PER DAY
Content share online as much we can do it must carry UAE
environment(roads,landscaspes,people with UAE) for better results and engagement and
reach to audiences
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When user-generated content and social posts are used,
images should be cleared of our branding and content
with any privacy concern. This can be done by obscuring
the unwanted content with an image-blurring tool.
Suggested Censorable Content:
/ License plates
/ Street addresses
/ Non-Changan branding
/ Non-Changan clothing
/ Non-Changan vehicles
Note: The pink boxes shown throughout these guidelines
are for illustration purposes only and should not appear
on final work.
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When editing images on Instagram,
Facebook and other social channels,
always use true-to-life, vibrant color filters.
Filters that appear unnatural take away
from the Changan brand look/feel. Avoid
using filters that appear vintage, black-andwhite, blurred, soft-focused, exaggerated
HDR, overly color-hued or too stylized.
Note: Err on the side of caution when using
filters not shown on this page. All images
should align with the Global Color
Standards outlined on the previous page.
! Preferred
Use with caution or
Avoid using
ICONOGRAPHY SHAPES, ANGLES & STYLE
Here are a few examples of how icons use basic shapes to
build recognizable images. The look and feel of the
Chevrolet icons should remain consistent throughout all
applications. Each one should have the same level of detail
and similar shapes that work together to create a theme.
To the right (Icon Layers, Icon Shapes) is a breakdown of the
different shapes that are layered to create a typical icon.
Notice the angles and basic design elements that are
utilized to keep the icons visually clean and precise.
Every icon is built in Adobe Illustrator within a 1-inch square,
subdivided into a 20x20 grid. There’s always 1 unit of
padding, horizontally and vertically, so each icon is a
maximum height/width of 18 units.
“Snap to grid” should always be on, and every point in the
path should be aligned to the grid. Even complicated shapes
can be achieved this way, and it gives the layers a sense of
balance and uniformity.
Consistent line weight is key to a consistent system. Use the
stroke settings to the right when creating Chevrolet icons.
Round cap stroke should be used sparingly within any given
icon. The example to the right shows the use of a round cap
stroke.
LICENSE PLATES Display
The following examples communicate the preferred license
plate treatments for in-situation advertising and for vehicles
displayed in studio settings, in showrooms, at events and at
auto shows.
When developing in-situation realistic images, further
enhance the authenticity of the environment with realisticlooking and market-accurate license plates. Authenticlooking plates should be used for all in-situation executions
(01).
When a vehicle is on display in a showroom,
at an auto show or event, or shown in a studio setting, a
EX.“CS95” wordmark vanity plate should be used (02).
This ensures the eye is not drawn away from badging or
other surface language on the vehicle.
The following pages describe the standard and wide
EX.“CS35” plates in detail and how to produce them
physically for events and photo shoots, and digitally for CGI
assets.
DON’T:
/ Make license plates a solid color or the same color as the
vehicle (04)
/ Use the vehicle nameplate as a substitute for a valid rear
or front license plate (05)
ANIMATION STYLE
Animation and illustration are sometimes designed for
special projects and campaigns, as well as to market
to different audiences such as highly specific social media
channels.
Though highly stylized, these campaigns should still appear
consistent with the global look/feel and clearly relate to and
use core brand elements to assist in brand recognition.
Note: The additional shading of brand colors is allowed by
permission to enhance certain animation styles.
The examples shown here exhibit good use of brand color
alignment with the addition of shading and texture to add
dimension to the visuals.
"
Digital Lunch Program For Changan Showroom
How will be digital Lunch
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live sequence
Day 1
Prefer for the Digital Lunch live streaming Event
to be on Thursday
Should we start from 8 to 9 Pm ( Took time maxim 1 hour )
1
Presenter Instagram Influencer FEX ( Aziz Almarzooqi ) will start the live
streaming introduce the showroom opening event , location , welcome
people on the live,Introduce the management of the company( Mr.
Raymond), introduce the facilities of the showroom etc. waiting area ,
express service center, sales offices (all cars will be covered)
2
Walk into showroom, show location and showroom inside with
introduce the staff around
1st half of the event
live sequence
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live sequence
Day 2
1
Presenter Instagram Influencer FEX ( Aziz Almarzooqi ) will come 2nd
day Friday starting 6 pm Introduce the showroom up & running
Show showroom in real location and cars in the showroom and invite
people through the live stream to visit our showroom
2
Take CS95 for test drive and doing review
Live will take around 35 minutes
All our video content will be recorded and advertise it for next
3 days
after the opening
3 Digital campaign lunch Marketing Plan
Preparations and Plans
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Post and actions prepartion for the Social
Media for the opening From Septmber
Tuesday
Thursday
Monday
Openin
g
showro
Changan opening teaser poster for open the showroom and start to
om
interduce
coming
01/09/20 soon in
animi
20
CS95
tease poster of hide 90% of the new CS95 coming soon to announce in
03/09/20 teaser
the LIVE EVENT LUNCH
poster
20
CS85
tease poster of hide 90% of the new CS85 coming soon to announce in
07/09/20 teaser
the LIVE EVENT LUNCH
poster
20
Changa
n
creating a digital campaign for Instagram& Facebook & YouTube (
Coming animation video for the opening of the showroom with the date of the
opening and the lunch of the new models CS models ) wait us the live
soon
event happen on xxxxx
Showro
om
Wednesday
Image
Image
Image
Video
09/09/20
20
Thursday
Sunday
CS35
tease poster of hide 90% of the new CS35 coming soon to announce in
Car
the LIVE EVENT LUNCH
poster
10/09/20 photo
20
13/09/20 CS95 wait the news about the new 95 in the live event new option coming in
the new model
20
CS85
Car
Tuesday
15/09/20
20
wait the news about the new 85 in the live event
new option coming in the new model
Image
this animation video will be
posted and be paid add all over
our social media to start
advertising to let people wait
This campaign also to send bulk email
for the live event of Changan in
to all our clients about the LIVE EVNT
our showroom include lead
LUNCH
generation link to collect
database about who's
interested in our showroom
opening
start to focus on the paid add
on all social media and email
campaign for the live event for
the opening of the showroom
Image
Image
this week focus on the paid
add on all social media and
email campaign for the live
event for the opening of the
showroom
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Brand and Promotion Plan
In order to re-strengthen the brand image
in the UAE, we produced a new strategy,
we are projecting the Changan as a safe,
luxury , full option family and individual's
choice, by this strategy we are creating an
emotional attachment between the drive
and the car.
Content is the fuel that drives integrated
marketing activities. In order to reach to the
right audience, we need photos and videos
(for UAE audience).
Currently, we don’t have enough supportive
material to showcase the product benefits.
We must generate and create content for
UAE audience.
4 Content Marketing Plan For the
Social Media
Monthly Market execution actions on following months
September
October
November
December
September
During September we will prepare the audience for new opening and the lunch of the showroom and new models
We will push people to wait and get excited for the opening of the showroom and new models shape designs
Advertising the new opening soon to be lunch at least 3 weeks before the opening
• Update all CRM Database of interested and non-Interested Clients and
verify
the contacts details to make it more accurate to send to al our clients
regular newsletter emails campaign especially of our great lunch and new
car models lunch.
•
Shooting videos and photos for the CS95 & CS85 & CS35 is must to
produce content and lead campaign online and trailers for the great
lunch and models trailers videos .
•
For the great lunch we will do a live event that podcast on
FACEBOOK_INSTRGRAM_ YOUTUBE and we need to run ad campaign
to with exact date to let people wait for it.
• Generate animation video will be posted and be paid add all over our
social media to start advertising to let people wait for the live event of
Changan in our showroom include lead generation link to collect
database about whose interested in our showroom opening.
• For this campaign also we will send bulk email to all our clients about
the LIVE EVNT LUNCH .
• Photos and video for car and showroom to be taken by professional
camera and edited to wait for the opening Coming Soon
• Educate audience about history of Changan In tips that. Comes every
week
• Website needs to be ready before the opening for the marketing the
models and the location of the new showroom
•
See the content plan for more references
September
Samples of the new coming Models teaser trailer
October
Live event of the opening of the showroom at October 1st
will focus this Month on the new models shapes ,comfortability with always send nivation to audience to
visit our showroom for more info's and try our cars from 2nd week of October
#Discover_Changan_new_models line theme to be include in all our design the theme of the campaign
!
Will interduce and focus in this month the new shapes and beautiful designs
Of Changan Products with tagline ( Its beautiful, You don’t need to go fast )
!
Building Brand image of Safe , comfy and luxury lifestyle of the Chanagn
Products
!
Posting content produced from Live event of the showroom opening for
Paid social media ad with professional editing for trailer
!
will send email bulk email campaign to all our database for all new
models with 1 email per week
!
Hygiene in our showroom during Covid 19 pandemic to make audience
save to visit our new showroom to make it save for people to visit us
November
will focus this Month on the new model unique options ,comfortability with always send
invitation to audience to visit our showroom for more info's and try our cars
#Your comfort is a our Priority line theme to be include in all our design the theme of the campaign
• Will interduce and focus in this month the new model
unique options ,comfortability for all Changan
Products
• Focus main Paid Ads on CS95 & CS85 models unique
options ,comfortability with tag line
Your comfort is our Priority
• will send email bulk email campaign to all our
database for all new models with 1 email per week
December
1st half of the month will be UAE National day greetings
• design cars with UAE flag.
and 2nd half will be #Happy New Year theme
• Design Cars with new year celebrations
•
Generate main Paid Camping For CS95 & CS85 with lead
generation campaign collect data for CRM for all who interested
in Changan Automobile
•
Running search add campaign on Google search for increase
traffic and subscribes for the website.
9:;&-"<$<
Thank You