Creating a Print Advertisement for
Holden’s Hat
Print ads must be eye-catching and attractive to draw the viewer’s attention
Requirements:
1. A very clever title for the advertisement, clearly related to novel
2. A full-color illustration of the hat, based upon description in text
3. A list of at least three benefits a person would experience from owning the hat, based
upon the benefits Holden apparently experiences from owning and wearing the hat
4. Two quotes from the text (with “big book” citation) that demonstrate the benefits of
hat ownership for Holden
5. A reasonable price for the purchase of the hat and suggestions for where it can be
purchased
Criteria
6
3
0
Clever title
Title is clever, related to
novel
Title is clever or related to
novel
Illustration of hat
Illustration based upon
description in text
Illustration loosely based
upon description in text
Title is neither clever nor
related to novel
Illustration either missing
or not based upon
description in text
Three convincing benefits
Two convincing benefits
No convincing benefits
Two well-selected quotes
demonstrating benefits
Looks exceptionally
appealing
One well-selected quote
demonstrating benefit
No well-selected quotes
Looks appealing
Does not look appealing
Three benefits
Two quotes
Overall appearance
What to do…
1. On a piece of scratch paper, make an overall plan for your advertisement
2. Find the quotes needed for #4 above and create the perfectly worded list for #3 above. Write
these items on scratch paper
3. Show the plan to Mrs. Campbell. If approved, THEN get paper for poster.
4. Cut a piece of butcher paper that measures 36” x 36”
5. Get markers/colored pencils and get rolling.
30 points
30 points!