BMC(ENT530) : GUIDELINES & TEMPLATE PRINCIPLES OF ENTREPRENEURSHIP (ENT530) BUSINESS MODEL CANVAS (40%) Group Project Report (20%) Video presentation (20%) OVERVIEW The business model canvas created by Alexander Osterwalder is a great tool to help you understand a business model in a straightforward, structured way. Using this canvas will lead to insights about the customers you serve, what value propositions are offered through what channels, and how your company makes money. You can also use the business model canvas to understand your own business model or that of a competitor. INSTRUCTIONS 1. This is a group project consists of four (4) members in one group. 2. You need to choose ONE product/service and propose a business plan using a Business Model Canvas. 3. You need to highlight each element in the Business Model Canvas (BMC), and propose relevant business model and strategy. You must provide detail explanation of each element. 4. You need to write a final report using the given format. 5. You need to prepare ONE video presentation of your proposed business plan using any technology tool availble (ex: Powerpoint, Powtoon, Prezi etc). Video can be uploaded to youtube, google drive or save to CD for submission to your lecturer. The duration for video presentation must be within 5 to 10 minutes. 6. Use Times New Roman 12 or Arial 11 with 1.5 spacing for writing a report. 7. The report must be submitted on or before ______________. jeopardize the student’s grade for this subject. Failure to do so will 8. Report can be submitted in a soft copy format (online) or hard copy (courrier) to your lecturer. 9. Your report should not more than 30 pages excluding appendices. ENT530OCT 2020/NFG BMC(ENT530) : GUIDELINES & TEMPLATE BUSINESS MODEL CANVAS GUIDELINE Using the provided Business Model Canvas and its guideline, you will develop your business. You and your team are going to produce the following item along with its detail once you have completed your business model canvas. Customer Segments Value Propositions Channels Customer Relationship Revenue Streams Key Activities Key Resources Key Partnerships Cost Structure All of the above items with complete details (picture/diagram/illustration/listing/etc.) are required so that you can document it and submit for financial loan proposals. GUIDELINES FOR CONTENTS 1. COVER PAGE Company Name Student Names, Student ID, Programme and Group Lecturer Name 2. EXECUTIVE SUMMARY If Appropriate – should be written last to focus on key points/findings. 3. INTRODUCTION Outline business background, business structure Outline the purpose of BMC preparation Describes target customer’s problem/pain point. Describe the scenario. Identify how your product/service may solved the problem identified earlier. Conduct SWOT analysis for two (2) competitors 4. BUSINESS PROPOSAL ENT530OCT 2020/NFG BMC(ENT530) : GUIDELINES & TEMPLATE propose a viable business plan using a business model canvas you must include these elements in your explanation: Customer Segments: Who are the customers? What do they think? See? Feel? Do? Value Propositions: What’s compelling about the proposition? Why do customers buy, use? Channels: How are these propositions promoted, sold and delivered? Why? Is it working? Customer Relationships: How do you interact with the customer through their ‘journey’? Revenue Streams: How does the business earn revenue from the value propositions? Key Activities: What uniquely strategic things does the business do to deliver its proposition? Key Resources: What unique strategic assets must the business have to compete? Key Partnerships: What can the company not do so it can focus on its Key Activities? Cost Structure: What are the business’ major cost drivers? How are they linked to revenue? 5. CONCLUSION End with a brief conclusion and the next step of action to be taken. The conclusion can include the entrepreneur’s decision on how to proceed next. It can be a statement providing viability of the proposal business and seeking grants or loan approval. 6. APPENDICES (if any) Attach any material that does nots easily fit into the body of a business plan such as: Photos or diagrams of product or prototype All charts, financials, visuals, and other related items can be placed here and referenced in the report. Market research projections. Source of market data Capital equipment and facility requirements ENT530OCT 2020/NFG BMC(ENT530) : GUIDELINES & TEMPLATE TEMPLATE COMPANY LOGO BUSINESS MODEL CANVAS PRINCIPLES OF ENTREPRENEURSHIP (ENT530) : BUSINESS MODEL CANVAS FACULTY & PROGRAMME SEMESTER PROJECT TITLE NAME LECTURER : : : : : ENT530OCT 2020/NFG BMC(ENT530) : GUIDELINES & TEMPLATE TABLE OF CONTENT PAGE TITLE PAGE i ANKNOWLEDGEMENT ii TABLE OF CONTENT iii LIST OF FIGURES iv LIST OF TABLE v EXECUTIVE SUMMARY vi 1. INTRODUCTION 1.1 1.2 1.3 1.4 1.5 Company Background Problem Statement Opportunity recognition SWOT analysis (two competitors) Purpose of business model canvas preparation 2. BUSINESS PROPOSAL 2.1 Business Model Canvas (BMC) 2.2 Explanation of BMC 3. CONCLUSION 4. APPENDICES ENT530OCT 2020/NFG