1-COMPLETENESS
Incomplete communication brings no result to the sender. It must have a starting and endpoint. It
should cover all requirements. Every deal and proposal starts with a conversation. If the conversation
is not complete, you can’t expect any revert from clients. Even this condition holds for communication
with colleagues too. The sender’s information has to satisfy the receiver’s doubts. Until then, you
can’t count it as a complete communication.
IMPORTANCE:

Supplies all the facts needed by the receiver to gather all pertinent and important information in
order to make informed decisions.

It provides additional information wherever needed and leaves no doubt in the mind of the
receiver

Complete communication strengthens the company’s market value. It brings trust to the house.
People recognize the brand or company by its name. Sales will go high.

It reduces the extra costs and time as no important information is missing.

A complete set of information helps to make a better decision as an employee or boss. You
can see as you already know every bits and piece of the project.

Completeness brings the desired response.
WHAT TO DO:

Check for 5 Ws and 1 H

You must have a complete list of essential points during verbal communication.

You must have complete knowledge of your company’s requirements. Only after that, you can
send proposals to clients.

You should make a rough sketch of requirements. Put every single detail there.

You will get time to revise or re-correct if all the points are there or not.

Ask someone else to check the list. One must know the project requirements.

Have a quick session with your partner at work on the list of topics. If there is anything left out,
you will get to know.

Imagine yourself in the receiver’s place. Try to answer every question that might arise in the
client’s mind.

After sending proposals, have verbal communication with the receiver. If the customer asks
questions about any neglected detail, then answer that on point. It will save your project from
crashing.
2-CONCISENESS
Conciseness means composing your message with just the necessary words to get it
across. In other words, straight to the point. Achieving conciseness does not mean to
loose completeness of message.
Concise communication is a technique to learn and practice over the years.
IMPORTANCE:




It highlights the main message.
It provide short and essential information in few words
Concise messages are more appealing and comprehensible to the receiver(s)
Concise communication is very important to maintain the audience’s interest. You
should not get them bored with your extra lengthy conversation. Otherwise, they can
miss the most crucial points of the whole conversation.
 Conciseness saves time.
WHAT TO DO:
 Eliminate wordy expressions. Frame your conversation brilliantly before presenting it
to the audience.
 Include only relevant statements.
 Avoid unnecessary repetition.

In presentations, use figures, charts to explain data and statistics.
3-CONSIDERATION
Consideration demands to put oneself in the place of receiver while composing a
message. It refers to the use of You attitude, emphasize positive pleasant facts, visualize
reader’s problems, desires, emotions and his response. You should value your
employees’ feelings and beliefs. This consideration attitude makes your communication
more effective. The message should be developed according to the audience. Things to
consider include; background, social, cultural values, education, and importance of the
topic to the audience.
IMPORTANCE:
 It brings empathy to the communication process, allowing for the sender to connect
with the receiver’s needs and requirements trying to stimulate a positive response.
 It helps the sender select the right words, style of communication, and most
appropriate way of communication.
 Consider your staff’s feelings and mindset. That will make the bond between you
and them warm. It shows how much you care for them. You earn their trust. They
would do more hard work for the company’s sake.

It will make the conversation healthier.
 You will become more approachable in the office.

Considerations means understanding of human nature.
WHAT TO DO:
 Do not always doubt on your employee’s intentions. He may get late because of
some genuine reasons.
 Focus on You instead of I or We.
 Always have a positive attitude. Do not exaggerate the problem. Try to focus on
solutions.
 Research about your audience before communication. Their problems, mindset,
beliefs, etc. are essential points to consider.
 Do not neglect your audience’s emotions.
4-CLARITY
When large numbers of people work together, miscommunication happens. That’s why it
is crucial to be careful about that. Be it formal or informal massages. Every organization
needs clarity of its statement. Unclear reports and proposals would do nothing but waste
time.
Everybody needs to understand the significance of different ideas. Only then it might bring
the best results.
IMPORTANCE:

Communication portrays our thoughts and views over matters. When you convey messages to
your team, their confidence and productivity level get boosted.

Without a clear understanding of messages, you cannot expect your team to perform brilliantly.

As a team leader, it also shows your ability to explanation and understanding.

Employee’s trust gets reestablished when higher authority sends clear messages to them.

The clarity in communication is the most important criterion for those who work in finance.
They cannot afford to send an unclear report to the authority. It might mishap the whole budget
expense. That may lead to the company’s future at stake.

Clarity makes comprehension easier.
WHAT TO DO:

Do not drag the communication unnecessarily long. Learn to talk only when it is needed.

Say what you need.

Try to explain the whole matter in a few words.

Give easy examples to your staff. This will help them understand the matter better.

Talk directly to the person. Be it face to face or via phone. Directly communication decreases
the chance of miscommunication.

Think and plan in your head before talking. Try to explain the matter to yourself first. Then you
will have a clear idea of the matter. After that, you can easily explain to your colleagues.

Be confident about what you are speaking. Do not show any nervousness while talking.
Because then, your audience also cannot understand your point of view.
5-CONCRETENESS
Presentation is not storytelling. You can’t leave some parts of the story to imagine for the
audience. Concreteness means supporting your communication with data and statistics.
For that, you need to prepare well before any communication.
Be specific rather than general in this communication.
IMPORTANCE:
 Concrete communication leaves no space for misinterpretation. The communication
becomes clearer.
 The organization’s reputation gets higher.
 Trust between the speaker and the audience becomes stronger.
 It also shows how much research a team has done before a presentation or
meeting.

Concreteness reinforces confidence.
WHAT TO DO:
 It needs a lot of research before presenting a concrete data. This will support your
conversation.
 Facts and figures being presented in the message should be specific.
 Be definite, vivid and specific rather than vague, obscure and general.
6-COURTESY
In business, almost everything starts and ends in courtesy. Being polite, appreciative,
thoughtful, tactful are all part of courtesy.
The speaker understands the value of the audience’s feelings and respects that.
IMPORTANCE:
 It shows the humbleness of the speaker.
 If you address your juniors and staff courteously, they will admire you more.
 When a leader shows respect, then the bond between him and his employees
grows strong.
 You will earn more trust. They will work harder for you.
 Employees will feel at home in the office. They will feel more responsible for the
company.

Courtesy builds goodwill and strengthen relations.
WHAT TO DO:
 Value your employees as you value yourself.
 Try to reconsider their problems regarding late works in over duty. Do not shout at
them.
 Ask them politely to work late. You may tell them the importance of the work.
 Treat them equal. Use us instead of you and me.
 Learn to say please.
 Use polite terms to show mutual respect.
 Omit expressions that hurt, irritate or insult.
7-CORRECTNESS
Correctness means no mistake. Correct communication does not contain any false
statements. In written communication, there should have no grammatical errors too.
In spreadsheets and presentations, it accepts no error in data and statistics. That is the
primary need of correct communication. Correct communication shows a strong bond over
the company and its employees. With proper communication, a company can get more
potential clients and employees.
IMPORTANCE:

Correct input of data and statistics is crucial for the balance sheet.

No presentation with communication errors can bring results.

Correct communication between employees and higher authority boost employee’s
confidence.

When brands speak the truth, it gains people’s trust. People buy their products with no doubt.
Sales get high with no marketing strategies.

Communication is effective only when it contains true data and correct statements.

An organization’s reputation depends on it.

Correct communication always influences the audience much better. You can persuade your
audience more quickly. Also, you can rely on their reactions and commitments.

Correctness in message helps in building confidence.
WHAT TO DO:

Say the truth and only truth in meetings and presentations.

Share hidden data and information with the team. Only after that, they can decide if you are
communicating correctly or not.

Use the common language which both you and the audience understand well.

Check and cross-check every data before submitting it.

You must use accurate facts, figures and graphs in the presentation.

Correct use of grammar, spellings and punctuation.

Pitching is very important. You cannot use the same style to pitch every client. Correct
communication means finding the correct style of pitching for a specific client.