Strategic Management Case Study
Alcantara-Apolinario C-Pagal- Pamplona- Rojas
Table of Contents
I.
Company Overview .................................................................................................. 1
II. Mission and Vision .................................................................................................... 2
A.
Mission ............................................................................................................... 2
B.
Vision ................................................................................................................. 2
C.
Strategies ........................................................................................................... 3
III.
Industry Portfolio Analysis ..................................................................................... 3
A.
EFE Matrix ......................................................................................................... 3
B.
IFE Matrix ........................................................................................................... 5
IV.
Competitive Profile Matrix...................................................................................... 8
V.
SWOT Matrix ....................................................................................................... 11
VI.
Matrices for Decision-Making Stage .................................................................... 14
A.
SPACE Matrix .................................................................................................. 14
B.
IE Matrix ........................................................................................................... 16
VII.
Criteria for Choosing Strategies .......................................................................... 17
VIII. Evaluation of Strategies....................................................................................... 18
IX.
Top Strategies ..................................................................................................... 21
X.
Decision Stage: QSPM ........................................................................................ 22
XI.
2-Year Strategic Plan .......................................................................................... 28
XII.
Monitoring of Strategy ......................................................................................... 29
XIII. Strategic Management Process: What Went Wrong ........................................... 30
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Strategic Management Case Study
Alcantara-Apolinario C-Pagal- Pamplona- Rojas
I.
Company Overview
Sixteen conservationists have issued the Morges Manifesto in April 1961 which
messaged the world for support towards the preservation of wildlife here on Earth.
Among the organizations involved with this Manifesto was the International Union for
the Conservation of Nature (IUCN) and The Conservation Foundation. This spurred the
creation of World Wildlife Fund (WWF) by September 1961 in the headquarters of IUCN
in Morges, Switzerland with Prince Bernhard of Lippe-Biesterfeld as its first president
(WWF, History, 2019).
The panda that appeared in WWF’s logo since 1961 is based on the panda ChiChi which was living in London Zoo on the same year. This logo was selected because
the founders believed that it breaches language barriers and can connect with the world
(WWF, Giant Panda, 2019). This symbol also helps represent the vision WWF has for
itself which is “to build a future in which people live in harmony with nature.” With the
collective action from people around the world, WWF has shifted from saving species
and preserving landscapes through the acquisition of wildlife properties and converting
them to reserves and parks to an organization which addresses larger global threats
and forces that impact them. This shift also changed the name to World Wide Fund for
Nature in 1986. With the humans being the center of its strategies, WWF’s vision is put
into motion within 6 key areas which are the forests, marine, wildlife, freshwater, food,
and climate (WWF, Our Works, 2019).
WWF is headed by Pavan Sukhdev as its CEO and President and HRH the Duke
of Edinburgh as the President Emeritus. Located in Gland, Switzerland, WWF
International coordinates with all its offices around the world and distributing resources
where it is most needed. WWF offices are structured under two categories namely the
National Organizations (NO) and the Programme Offices (PO). Currently, there are 30
NOs and 20 POs around the world with the former acting as a separately organized
entity under existing laws of the country in which they operate in and the latter being the
one operating the different projects of WWF and is under its different home offices such
as the WWF International and WWF United States of America (USA) (WWF, Network
Decision-Making,
2013).
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Strategic Management Case Study
Alcantara-Apolinario C-Pagal- Pamplona- Rojas
II.
Mission and Vision
A.
Mission
“To conserve nature and reduce the most pressing threats to the diversity of life
on Earth.”
The existing mission statement of WWF, as straightforward as it may seem, is
somehow insufficient and very broad. They failed to balance the specificity and
broadness of the statement. This could be achieved by adding specific ways of
achieving their goals. They should also consider adding statements that promote long
term goals and encouragement not only to the company’s employees and staff but also
to people worldwide because they also form a huge part of the company.
“To conserve and sustain the improvement of nature by reducing the most
pressing threats to the diversity of life on Earth through wildlife preservation, local
government intervention and encouraging global participation from people.”
This suggested mission statement for the company maintains the original idea
but gives more specific way on how to achieve its goal, therefore, balancing the
broadness and specificity of its intention. This also makes its goals effective in the long
run, therefore, stimulates encouragement and inspiration to both its workers and those
who they are working for.
B.
Vision
“To build a future in which people live in harmony with nature.”
This already exhibits a very good vision statement because it ultimately speaks
of the best outcome that the company can achieve. It also stimulates emotion and talks
about an issue that is very pressing worldwide and is of everybody’s concern. Simple as
it can be, it is very powerful and clear on what really the company is all about and why
they really need to exist given the present status of the world.
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Alcantara-Apolinario C-Pagal- Pamplona- Rojas
C.
Strategies
1. The needs of human, as well as wildlife, are taken into account.
2. The slogan for curbing over-exploitation is “Turtles are worth more alive than
dead”.
3. Conservation activities are based on scientific knowledge.
4. Objectives are achieved through teamwork with partners and specialists.
5. Case studies feed-back as conservation models into future actions with lessons
learned.
6. Horizontal transfer of best practices is stimulated by promoting encounters
among peers.
7. Alliances and coordination with stakeholders are requirements for undertaking
the challenge of conservation.
8. We intervene at various levels, supporting local, national and international
initiatives, from a regional perspective.
9. The plan responds with dynamism and flexibility to emerging threats and
opportunities.
10. The plan’s activities are evaluated using indicators of success, achievement and
performance.
III.
Industry Portfolio Analysis
A.
EFE Matrix
The External Factor Evaluation Matrix allows strategists to summarize and
evaluate economic, social, cultural, demographic, environmental, political, governmental,
legal, technological, and competitive information. The highest possible total weighted
score for an organization is 4.0 and the lowest possible total weighted score is 1.0,
regardless of the number of key opportunities and threats listed. The average total
weighted score is 2.5.
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Strategic Management Case Study
Alcantara-Apolinario C-Pagal- Pamplona- Rojas
The organization is responding well to existing opportunities and threats in its
industry. Its strategies effectively take advantage of existing opportunities and minimize
the potential adverse effects of external threats
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Strategic Management Case Study
Alcantara-Apolinario C-Pagal- Pamplona- Rojas
EFE MATRIX
Key External Factors
Weight Rating
Weighted
Score
Opportunities
1.) Building on WWF’s social media presence (Twitter, Instagram, etc.)
0.08
3
0.24
2.) Global Market by working and partnering with governments, organizations and other entities from various
countries, for Sustainable Development Goals
0.10
4
0.40
3.) Environmental concerns and climate change control talks from United Nations
0.09
3
0.27
4.) Service and product development to mitigate the steady decline of global condition of wildlife and wild areas
0.09
4
0.36
5.) Local collaboration through community development
0.10
3
0.30
6.) Increasing environmental regulations, an opportunity to formulate new strategies goals
0.07
2
0.14
1.) Competitors (leading wildlife and habitat conservancy nonprofit organizations) who have operational efficiency
0.08
2
0.16
2.) People find it hard to change their lifestyles and behaviors especially for environmental care
0.1
1
0.10
3.) Similar mission statement: "focuses on achieving conservancy through collaborative partnerships" with other
organizations, specifically "The Nature Conservancy" - a competitor of the WWF
0.06
2
0.12
4.) Economic downturns which can lead to limited grant from the government
0.08
2
0.16
5.) Changing political scenarios like Brexit
0.06
2
0.12
6.) Allegations related to misappropriation of funds by using environmental care as a front such as the Green
washing allegations
0.09
2
0.18
Threats
1.0
4
2.55
Strategic Management Case Study
Alcantara-Apolinario C-Pagal- Pamplona- Rojas
“Global Market by working and partnering with governments, organizations and
other entities from various countries, for Sustainable Development Goals” is the most
important factor, with a weight of 0.09 and a weighted score of 0.40. The “Service and
product development to mitigate the steady decline of global condition of wildlife and
wild areas” is also an important factor with a 0.09 weight and a 0.36 weighted score.
The organization needs to capitalize more on the threat: “People find it hard to
change their lifestyles and behaviors especially for environmental care”, as indicated by
the 1 rating and the lowest weighted score of 0.10. Considering that this factor is very
challenging as it involves human behavior and lifestyle, which is oftentimes hard to
change, the organization can still come up with strategies like making movements for
food companies to use less environmentally hazardous materials like replacing plastics
with papers, etc., and implement them.
The total weighted score is 2.55 which is above the average of 2.5. This indicates
that the organization is doing well. But it can always improve and strive to reach the
highest possible weighted score of 4.0.
B.
IFE Matrix
A strategy-formulation tool which summarizes and evaluates the major strengths
and weaknesses in the functional areas of a business, and it also provides a basis for
identifying and evaluating relationships among those areas. Similar to the EFE matrix,
the total weighted score can range from a low of 1.0 to a high of 4.0, with the average
score being 2.5.
The two most important internal factors for the organization are: “Sustainable
goals focusing on forests, oceans, freshwater, wildlife, food, climate and species - 0.08
weight and 0.32 weighted score” and “Monetary assistance provided by the government
and other private sectors - 0.09 weight and 0.36 weighted score”
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Strategic Management Case Study
Alcantara-Apolinario C-Pagal- Pamplona- Rojas
Also, the weakness: “Limited human resources especially experts who can
research on actions for environmental care” can be considered a strong problem for the
organization and must be attended to.
The total weighted score is 2.82 which leans on the strong internal position
side.
The organization is above average internally but there is still room for
improvement.
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Strategic Management Case Study
Alcantara-Apolinario C-Pagal- Pamplona- Rojas
IFE MATRIX
Key Internal Factors
Weight Rating
Weighted
Score
Strengths
1.) Brand name well known to a lot of people especially environmentalist
0.07
4
0.28
2.) Garnered political spotlight due to former US President Obama’s environmental supports
0.04
4
0.16
3.) Strong impact of marketing advertisements
0.05
3
0.15
4.) Surplus in accumulated funds
0.04
3
0.12
5.) Monetary assistance provided by the government and other private sectors
0.08
4
0.32
6.) Sustainable goals focusing on forests, oceans, freshwater, wildlife, food, climate and species
0.09
4
0.36
7.) Actively seeks to influence governments globally to pursue conservation actions
0.04
3
0.12
8.) Partnerships with big companies such as IKEA, Avon and Coca-Cola
0.05
4
0.20
9.) Efficient and effective fundraising and fund allocation according to charity network
0.06
4
0.24
10.) Longstanding campaigns such as Earth Hour
0.05
3
0.15
1.) Has a broad range of objectives, which may lead to employee exploitation or nonfulfillment of the goal
0.05
2
0.10
2.) Willingness to make compromise (allows hunting as a sport which many sees as a betrayal)
0.04
2
0.08
3.) Low pay to employees which is a factor of a high employee turnover
0.03
2
0.06
4.) Exploited employees - one review states that line staff members get no acknowledgement from managerial staff members
0.04
2
0.08
5.) The business model can be easily imitated by the competitors
0.04
2
0.08
6.) Limited human resources especially experts who can research on actions for environmental care
0.05
1
0.05
7.) Subject to different laws and regulations based on the countries they are involved with
0.05
2
0.10
8.) Company culture differs from one division to another due to geographical separation
0.04
1
0.04
9.) Mismanagement of volunteers
0.04
2
0.08
10.) Inability to attract the best hand in the industry to manage the organization due to factors such as low pay
and lack of employee support
0.05
1
Weaknesses
1
7
0.05
2.82
Strategic Management Case Study
Alcantara-Apolinario C-Pagal- Pamplona- Rojas
IV.
Competitive Profile Matrix
The Competitive Profile Matrix (CPM) identifies a firm’s major competitors and its
particular strengths and weaknesses in relation to a sample firm’s strategic position.
The ratings refer to strengths and weaknesses, where 4 = major strength, 3 = minor
strength, 2 = minor weakness, and 1 = major weakness. The CPM above shows the
WWF’s position relative to its competitors.
The top three competitors of WWF are The Nature Conservancy, Conservation
International and Wildlife Conservation Society. The Nature Conservancy is a global
conservation organization dedicated to conserving the lands and waters. Conservation
International is an American non-profit environmental organization dedicated to
protecting nature as a source of food, fresh water, livelihoods and a stable climate.
Lastly, the Wildlife Conservation Society is an international NGO whose mission is to
save wildlife and wild places worldwide through science, conservation action, education,
and inspiring people to value nature.
Hundreds of factors can impact the success of a non-profit organization. The
Critical Success Factors listed below are considered significant to a non-profit
organization’s ability to launch and sustain successful programs.

Impact and Effectiveness of Programs - the organization's mission is effectively
carried out in its programs and desired results are achieved.

Competent employees and staff- effectiveness of a non-profit largely depend on
employing an appropriate number of staffs who are talented, adequately trained,
skilled and properly supported and compensated.

Fund Raising Ability - the ability of the organization to bring more resources to
the table.

Financial Performance - efficient non-profit organization keeps its administrative
expenses below 15% and fundraising expenses below 10%.

Governance - Strong leadership runs the organization.
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Alcantara-Apolinario C-Pagal- Pamplona- Rojas

Clear Mission and Vision - The non-profit should communicate its mission clearly
too all its stakeholders — board, staff, donors, volunteers, partners, and the
general public — so that everyone understands its goals and works toward a
common purpose.

Adaptability - the organization ability to address changes and effectively innovate
new programs to adapt to such changes

Global Presence - the organization has existing operations and programs in
different countries throughout the globe.
The most important factors to being successful in the industry are “Impact and
Effectiveness of Programs,” “Fund Raising Ability,” “Financial performance,” and “Clear
Mission and Vision,” as indicated by weights of 0.14 and 0.13. TMFP is strongest on
“Impact and Effectiveness of Programs,” “financial performance” as indicated by a rating
of 4. Overall, the strongest of three is WWF with a total score of 3.27, followed by
Wildlife Conservatory, Nature Conservatory, and Conservation International with a
score of 3.16, 3.15 and 2.91 respectively.
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Strategic Management Case Study
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Competitive Profile Matrix
World
Wildlife
Fund
Critical Success
Weight
Factors
Impact and
Effectiveness of
Programs
0.14
Competent employees
and staff
0.11
Nature
Conservancy
Conservation
International
Wildlife
Conservation
Society
Rating
Score
Rating
Score
Rating
Score
Rating
Score
4
0.56
4
0.56
4
0.56
4
0.56
3
0.33
3
0.33
3
0.33
3
0.33
Fund Raising Ability
0.14
3
0.42
3
0.42
3
0.42
4
0.56
Financial Performance
0.13
4
0.52
3
0.39
3
0.39
3
0.39
Governance
Clear Mission and
Vision
0.12
3
0.36
3
0.36
3
0.36
3
0.36
0.13
3
0.39
3
0.39
3
0.39
3
0.39
Adaptability
0.12
3
0.36
4
0.48
2
0.24
2
0.24
Global Presence
0.11
3
0.33
2
0.22
2
0.22
3
0.33
TOTAL
1.00
3.27
3.15
10
2.91
3.16
Strategic Management Case Study
Alcantara-Apolinario C-Pagal- Pamplona- Rojas
V.
SWOT Matrix
SWOT
Strengths
1.) Brand name well known to a lot of people especially environmentalist
2.) Garnered political spotlight due to former US President Obama’s environmental
supports
3.) Strong impact of marketing advertisements
4.) Surplus in accumulated funds
5.) Monetary assistance provided by the government and other private sectors
6.) Sustainable goals focusing on forests, oceans, freshwater, wildlife, food, climate and
species
7.) Actively seeks to influence governments globally to pursue conservation actions
8.) Partnerships with big companies such as IKEA, Avon and Coca-Cola
9.) Efficient and effective fundraising and fund allocation according to charity network
10.) Longstanding campaigns such as Earth Hour
Weaknesses
1.) Has a broad range of objectives, which may lead to employee exploitation or nonfulfillment of the goal
2.) Willingness to make compromise (allows hunting as a sport which many sees as a
betrayal)
3.) Low pay to employees which is a factor of a high employee turnover
4.) Exploited employees - one review states that line staff members get no
acknowledgement from managerial staff members
5.) The business model can be easily imitated by the competitors
6.) Limited human resources especially experts who can research on actions for
environmental care
7.) Subject to different laws and regulations based on the countries they are involved
with
8.) Company culture differs from one division to another due to geographical separation
9.) Mismanagement of volunteers
10.) Inability to attract the best hand in the industry to manage the organization due to
factors such as low pay and lack of employee support
Opportunities
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Strategic Management Case Study
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1.) Building on WWF’s social media presence (Twitter, Instagram, etc.)
2.) Global Market by working and partnering with governments, organizations and other
entities from various countries, for Sustainable Development Goals
3.) Environmental concerns and climate change control talks from United Nations
4.) Service and product development to mitigate the steady decline of global condition
of wildlife and wild areas
5.) Local collaboration through community development
6.) Increasing environmental regulations, an opportunity to formulate new strategies
goals
Threats
1.) Competitors (leading wildlife and habitat conservancy non-profit organizations) who
have operational efficiency
2.) People find it hard to change their lifestyles and behaviors especially for
environmental care
3.) Similar mission statement: "focuses on achieving conservancy through collaborative
partnerships" with other organizations, specifically "The Nature Conservancy" - a
competitor of the WWF
4.) Economic downturns which can lead to limited grant from the government
5.) Changing political scenarios like Brexit
6.) Allegations related to misappropriation of funds by using environmental care as a
front such as the Green washing allegations
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SO Strategies
WO Strategies
1.
Use social media as a platform to 1.
Use social media tools to attract
raise awareness on environmental issues and engage potential volunteers (W6, O1)
(S3, O1)
2.
Provide
productivity
incentive
2.
Partner
with
a
country’s schemes to employees with innovative
government to formulate stronger national ideas in creating new programs and
laws for environmental protection (S2, S7, services (W3, W10, O4)
O6, O2)
3.
Appoint new Practice Leaders on
3.
Create marketing advertisements Wildlife, Forests, Markets, Climate and
on how to combat climate change and Energy, Water, Ocean and Governance
reduce greenhouse gas emissions (S3, (W9, O6)
O3)
ST Strategies
WT Strategies
1.
Boost donations through IKEA, 1.
Expand operations on another
Avon, and Coca-Cola by creating fund- Asian country such as Taiwan (T4, W1)
raising programs to donate a part of the
selling price to WWF (S8, T1, T4)
2.
Re-evaluate the mission statement
and narrow down the objectives (W1, T3)
2.
Use ‘social proofs’ to reinforce the
feeling of trust and motivate a prospective 3.
Enhance the current mobile app by
donor. Ex: Testimonials from top including
online
payment
portal,
influencers (S1, T6)
documentaries and educational games on
how to take care of nature (W5, T1, T3)
WWF is among the leading organization within its industry, and it needs to retain
this position. SWOT analysis aids in identifying the strategies that can be used by the
company to build on its strengths, eliminate its weaknesses while making the most of
opportunities and countering threats. Identifying the best strategies to employ is the key
for this non-profit organization to survive and prosper in an increasingly competitive
environment.
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VI.
Matrices for Decision-Making Stage
A.
SPACE Matrix
Financial Position
Factor
Rate
Net assets rose by 12.24% from 2013-2014
5
Cash inflows from fundraising increased by 3.80%
6
Debt Ratio by 2014 is 0.27 which is a little higher than those of the competitors
2
Revenue and support increased by 4.35% from 2013 to 2014
1
Average
3.5
Industry Position
Factor
Rate
Rising issue about Climate change
6
Issues on animal poaching and trafficking
5
Support from Government in nature preservations
7
Average
6
Competitive Position
Factor
Rate
WWF have around 130 countries affiliated with
-1
Partnership with big companies such as AVON and IKEA
-4
Worldwide marketing programs like Earth Hour
-2
Average
-2.33
Stability Position
Factor
Rate
Allegations on misappropriation of funds
-6
Support from US government and banks
-2
Support from big companies as mentioned in the competitive position
-1
Average
-3
X-axis
3.67
Y-axis
0.5
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Strategic Management Case Study
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WWF on the aggressive quadrant hence the company should take advantage of
the opportunities mentioned earlier in order to overcome weaknesses and threats.
According to Fred David’s Strategic Management book the following are the
recommended strategies for companies under the aggressive quadrant: Market
penetration, market development, product development, backward integration, forward
integration, backward integration, horizontal integration or diversification.
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B.
IE Matrix
The plotted point is based on the IFE average (2.82) and EFE average (2.37).
WWF fell in the 5th dimension with a general strategy of holding and maintaining by
market penetration or product development.
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Alcantara-Apolinario C-Pagal- Pamplona- Rojas
VII.
Criteria for Choosing Strategies
The group set the following criteria in laying out the best strategies for the company:
Criteria
Weight
Consideration of the results of the SPACE Matrix
25
Consideration of the results of the IE Matrix
25
Coherence with the Vision and Mission
15
Feasibility of the strategy considering the current financial condition
15
Effectiveness in raising awareness
20
TOTAL
100
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VIII.
Evaluation of Strategies
Consideration of
Consideration of
the results of the
the results of the
SPACE Matrix
IE Matrix (25)
(25)
SO
1. Use social media as
platform to raise awareness
on environmental issues (S3,
O1)
2. Partner with a country’s
government to formulate
stronger national laws for
environmental protection (S2,
S7, O6, O2)
3. Create marketing
advertisements on how to
combat climate change and
reduce greenhouse gas
emissions (S3, O3)
WO
1. Use social media tools to
attract and engage potential
volunteers (W6, O1)
Coherence
with the
Vision and
Mission (15)
Feasibility of the
Effectiveness
strategy
in raising
considering the
Total
awareness
current financial
(20)
condition (15)
20
20
15
15
20
90
24
25
15
10
18
92
25
25
15
10
20
95
23
23
13
13
20
92
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Strategic Management Case Study
Alcantara-Apolinario C-Pagal- Pamplona- Rojas
2. Provide productivity
incentive schemes to
employees with innovative
ideas in creating new
programs and services (W3,
W10, O4)
3. Appoint new Practice
Leaders on Wildlife, Forests,
Markets, Climate and
Energy, Water, Ocean and
Governance (W9, O6)
ST
1. Boost donations through
IKEA, Avon, and Coca-Cola
by creating fund raising
programs to donate a part of
the selling price to WWF (S8,
T1, T4)
2. Use ‘social proofs’ to
reinforce the feeling of trust
and motivate a prospective
donor. Ex: Testimonials from
top influencers (S1, T6)
WT
1. Expand operations on
other Asian country such as
the Taiwan (T4, W1)
2. Re-evaluate the mission
24
24
14
14
18
94
20
20
13
12
16
81
24
24
15
12
15
90
22
22
13
15
20
92
24
24
13
13
19
93
19
19
10
15
15
78
19
Strategic Management Case Study
Alcantara-Apolinario C-Pagal- Pamplona- Rojas
statement and narrow down
the objectives(W1, T3)
3. Enhance the current
mobile app by including
online payment portal,
documentaries and
educational games on how to
take care of nature (W5,
T1,T3)
25
24
13
20
15
20
97
Strategic Management Case Study
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IX.
Top Strategies
Enhance the current mobile app by including online payment portal, documentaries and
educational games on how to take care of nature (W5,T1,T3)
Create marketing advertisements on how to combat climate change and reduce greenhouse
gas emissions (S3, O3)
Provide productivity incentive schemes to employees with innovative ideas in creating new
programs and services (W3, W10, O4)
Expand operations on other Asian country such as the Philippines (T4,W1)
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X.
Decision Stage: QSPM
Create marketing
advertisements on
how to combat
climate change and
reduce greenhouse
gas emissions (S3,
O3)
Provide
Enhance the current
productivity
mobile app by
incentive schemes
Expand
including online
to employees with
operations on
payment portal,
innovative ideas in
other Asian
documentaries and
creating new
country such educational games on
programs and
as the Taiwan
how to take care of services (W3, W10,
(T4,W1)
nature (W5,T1,T3)
O4)
Key factors
AS
Key External Factors
TAS
AS
TAS
AS
TAS
AS
TAS
Opportunities
1.) Building on WWF’s social
media presence (Twitter,
Instagram, etc.)
2.) Global Market by working
and partnering with
governments, organizations
and other entities from
various countries, for
Sustainable Development
Goals
3.) Environmental concerns
and climate change control
talks from United Nations
4.) Service and product
development to mitigate the
steady decline of global
condition of wildlife and wild
0.08
3
0.24
2
0.16
4
0.32
1
0.08
0.10
3
0.3
4
0.4
2
0.2
1
0.1
0.09
0
0
0
0
0
0
0
0
0.09
4
0.36
3
0.27
2
0.18
1
0.09
22
Strategic Management Case Study
Alcantara-Apolinario C-Pagal- Pamplona- Rojas
areas
5.) Local collaboration
through community
0.10
development
6.) Increasing environmental
regulations, an opportunity
0.07
to formulate new strategies
goals
0
0
0
0
0
0
0
0
4
0.28
3
0.21
2
0.14
1
0.07
Threats
1.) Competitors (leading
wildlife and habitat
conservancy nonprofit
organizations) who have
operational efficiency
2.) People find it hard to
change their lifestyles and
behaviors especially for
environmental care
3.) Similar mission
statement: "focuses on
achieving conservancy
through collaborative
partnerships" with other
organizations, specifically
"The Nature Conservancy" a competitor of the WWF
4.) Economic downturns
which can lead to limited
grant from the government
5.) Changing political
scenarios like Brexit
0.08
1
0.08
3
0.24
4
0.32
2
0.16
0.1
4
0.4
2
0.2
3
0.3
1
0.1
0.06
0
0
0
0
0
0
0
0
0.08
2
0.16
3
0.24
4
0.32
1
0.08
0.06
0
0
0
0
0
0
0
23
Strategic Management Case Study
Alcantara-Apolinario C-Pagal- Pamplona- Rojas
6.) Allegations related to
misappropriation of funds by
using environmental care as 0.09
a front such as the Green
washing allegations
0
1.0
0
0
0
0
0
0
0
0
Key Internal Factors
Strengths
1.) Brand name well known
to a lot of people especially
environmentalist
2.) Garnered political
spotlight due to former US
President Obama’s
environmental supports
3.) Strong impact of
marketing advertisements
4.) Surplus in accumulated
funds
5.) Monetary assistance
provided by the government
and other private sectors
6.) Sustainable goals
focusing on forests, oceans,
freshwater, wildlife, food,
climate and species
7.) Actively seeks to
influence governments
globally to pursue
conservation actions
0.07
3
0.21
4
0.28
2
0.14
1
0.07
0.04
0
0
0
0
0
0
0
0
0.05
4
0.2
3
0.15
2
0.1
1
0.05
0.04
1
0.04
2
0.08
4
0.16
3
0.12
0.08
3
0.24
4
0.32
1
0.08
2
0.16
0.09
4
0.36
3
0.27
2
0.18
1
0.09
0.04
3
0.12
4
0.16
2
0.08
1
0.04
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Strategic Management Case Study
Alcantara-Apolinario C-Pagal- Pamplona- Rojas
8.) Partnerships with big
companies such as IKEA,
Avon and Coca-Cola
9.) Efficient and effective
fundraising and fund
allocation according to
charity network
10.) Longstanding
campaigns such as Earth
Hour
0.05
0
0
0
0
4
0.2
1
0.05
0.06
3
0.18
2
0.12
4
0.24
1
0.06
0.05
0
0
0
0
0
0
0
0
Weaknesses
1.) Has a broad range of
objectives, which may lead
to employee exploitation or
nonfulfillment of the goal
2.) Willingness to make
compromise (allows hunting
as a sport which many sees
as a betrayal)
3.) Low pay to employees
which is a factor of a high
employee turnover
4.) Exploited employees one review states that line
staff members get no
acknowledgement from
managerial staff members
5.) The business model can
be easily imitated by the
competitors
0.05
0
0
0
0
0
0
0
0
0.04
0
0
0
0
0
0
0
0
0.03
0
0
0
0
0
0
0
0
0.04
0
0
0
0
0
0
0
0
0.04
1
0.04
2
0.08
4
0.16
3
0.12
25
Strategic Management Case Study
Alcantara-Apolinario C-Pagal- Pamplona- Rojas
6.) Limited human resources
especially experts who can
research on actions for
environmental care
7.) Subject to different laws
and regulations based on
the countries they are
involved with
8.) Company culture differs
from one division to another
due to geographical
separation
9.) Mismanagement of
volunteers
10.) Inability to attract the
best hand in the industry to
manage the organization
due to factors such as low
pay and lack of employee
support
0.05
1
0.05
2
0.1
3
0.15
4
0.2
0.05
0
0
0
0
0
0
0
0
0.04
0
0
0
0
0
0
0
0
0.04
0
0
0
0
0
0
0
0
0.05
2
0.1
1
0.05
3
0.15
4
0.2
1
3.36
3.33
26
3.42
1.84
Strategic Management Case Study
Alcantara-Apolinario C-Pagal- Pamplona- Rojas
In 2013, WWF launched its very own mobile application with the following features:

In-depth, interactive stories of endangered animals, including giant pandas, tigers,
elephants, marine turtles and polar bears.

Playful interactive elements that incorporate iPad’s unique features.

Origami of each animal that folds up, creating an animated video you can share
with your friends and family through Facebook, email and Twitter — plus,
download instructions for making your own origami.

3D interactive globe - discover exactly how far away you are from 60 different
animals around the world.

Stunning high-definition, full-screen videos and image galleries, featuring photos
by renowned environmental photographer Morten Koldby.

Cool and unusual animal facts. (Do you know what a panda and a stick of butter
have in common?)

Multiple ways to get involved and help protect these amazing animals.
The group believes that this app needs further improvement. Therefore, enhancing
this application can be the best strategy of the company. This strategy can be backed
up by the QSPM result that the group has come up with. The new features will include
updated online payment methods, documentaries and games.
For the online payment, new apps shall be incorporated like bank transfers, PayPal
and paymaya. It will be like an app within an app. These can ease out transactions and
boost donations. People just have to click few buttons.
There will be more videos to be posted. These can be in forms of marketing
advertisements to attract donors or informational videos about the current condition of
the wildlife. These videos could strike the heart of the people in order to preserve the
environment hence attaining the goal of the company.
Lastly, the games will be made especially for kids. Example games would include
caring for panda and plant a tree. These are simple games but they can earn points and
27
Strategic Management Case Study
Alcantara-Apolinario C-Pagal- Pamplona- Rojas
freebies while virtually helping the environment. As cliché as it sounds, teach them at
young age so that when they grow older they would be able to implement those lessons.
XI.
2-Year Strategic Plan
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Strategic Management Case Study
Alcantara-Apolinario C-Pagal- Pamplona- Rojas
XII.
Monitoring of Strategy
External opportunities and threats and internal strengths and weaknesses that
represent the bases of current strategies should continually be monitored for change. It
is not a question of whether these factors will change, but rather when they will change,
and in what ways. Reviewing the underlying bases of an organization’s strategy could
be approached by measuring organizational performance. This activity includes
comparing expected results to actual results, investigating deviations from plans,
evaluating individual performance, and examining progress being made toward meeting
stated objectives. The goal of the chosen strategy is to reach and engage new member,
improve communication, ease of online donation, interaction with members, and
increase donation. An increase in the number of volunteers and volume of donation
after launching the enhanced mobile app, indicates the effectiveness of the chosen
strategy in achieving its goals.
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Strategic Management Case Study
Alcantara-Apolinario C-Pagal- Pamplona- Rojas
XIII.
Strategic Management Process: What Went Wrong
Being in the industry for more than 50 years, the company had a lot of ups and
downs. They have encountered problems that challenged their business operations.
Being a non-profit organization while trying to achieve diverse environmental goals, the
company had to strategize well in order to properly allocate limited resources.
From the strategy that they are currently implementing, the group discovered the
step wherein they slightly faltered which led to failures in their strategy implementation.
This step is the very first step which is the formulation of the mission statement the
mission was not specific enough hence the group suggested the improved mission
statement mentioned in the first part of this paper. Since their mission was faulty, the
members were not working towards a common goal. Allegations about misappropriation
of funds instead of using them to achieve their goal has sprouted. However, the group
cannot deny the fact that this is just a minor lax. The company is doing well in terms of
earning the sympathy of the global humans in order to promulgate environmental
awareness.
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Strategic Management Case Study
Alcantara-Apolinario C-Pagal- Pamplona- Rojas
References:
"2014 Annual Report." n.d. www.worldwildlife.org.
https://www.worldwildlife.org/pages/2014-annual-report.
Empowering Communities. n.d.
https://www.worldwildlife.org/initiatives/empowering- communities.
"Living Planet Report 2014." n.d. www.worldwildlife.org.
https://www.worldwildlife.org/pages/living-planet-report-2014.
Partnerships play a key role in WWF's efforts to influence the course of conservation.
(2009). Retrieved from WWF: https://www.worldwildlife.org/pages/partnerships
World Wildlife Fund. (2009). Retrieved from WWF: https://www.worldwildlife.org/
WWF AND TROPHY HUNTING. (2009). Retrieved from WWF:
https://wwf.panda.org/our_work/wildlife/species_news/wwf_and_trophy_hunting/
31