One of our business threat is the competitors. Competitors can threat our business if their products are more unique and have cheaper price. Competitors may replace our business if the competitors can satisfy more our customers wants and needs. Competitors are one of the distractions to our business or business goals because they can offer the same products and services like ours or a business that offers the same products and services but different goals. There is a possibility that the competitors can be our business' downfall. People with lactose intolerant will not be able to be one of our customers. One of the weaknesses of our business is people with lactose intolerant will not be included in our potential customers because people diagnosed with this kind of digestive disorder does not have the capability to digest lactose, and because of that, they are not allowed to try our products because the main carbohydrate of dairy products is lactose and the product we offer contains it. They may feel symptoms when they eat our product such as bloating, diarrhea and abdominal cramps. Because of it, it lessen the possible customers of our business.Not yet a well-known business. In starting a business, it is normal to have nothing at first, but it become one of the weaknesses of a new businesses. We are not a well-known business yet, and ofcourse people wouldn't trust a business that aren't known well enough, they will think that its better to buy the same products from a well-known business because the well-known business can be trusted.People with lactose intolerant will not be able to be one of our customers. There are many weaknesses that a starting business will have. For instance, we won't be able to sell our products towards people that are lactose intolerant because they're unable to consume products with dairy ingredients, and that includes our pastillas. Weakness 1. Customers who don't like sweets. Customers who dislike sweets can greatly affect our pastillas business negatively. A lot of people might see our product pastillas but if they dislike sweets they're most likely to not buy it and will probably prefer other products like salty, sour, and/or spicy foods.