General Principle of Effective Communication
1. Know your purpose in communicating. Are you communicating basically to persuade, to inform,
to entertain?
2. Know your audience. In both speaking and writing, you should know your audience as it will
dictate the speaking or writing style you are going to employ
Consider the age, educational background, profession, culture, and other salient features of the
listeners
3. Know your topic. You communicate essentially because you want to share something.
4. Adjust your speech or writing to the context of the situation. It determines the kind of
language you will use
5. Work on feedback given to you. Once you receive comments from the listeners/readers, work
on them. Take kindly to criticisms
Principle of Effective Oral Communication
1.
2.
3.
4.
Be clear with your purpose. You should know by heart your objective in communicating.
Be complete with the message you deliver. Make that your claims are supported by facts
Be concise. You do not need to be verbose or wordy, brevity in speck is a must
Be natural with your delivery. Appropriate gestures and movements, Exude a certain degree of
confidence.
5. Be specific and timely with your feedback. Inputs are most helpful when provided on time.
The 7Cs or written communication
1.
2.
3.
4.
5.
6.
Be clear. Be clear about your message.
Be concise. Always stick to the point and be brief by focusing on your main point
Be concrete. Support your claims with enough facts
Be correct. Observe grammatical correctness in your writing
Be coherent. Your writing becomes coherent only when you convey logical message
Be complete. Include all necessary and relevant information so that the audience will not be left
wanting of any info
7. Be courteous. The tone of your writing should be friendly
Ethics of Communication
1. Establish an effective value system. Development of your integrity as a person
2. Provide complete and accurate information. The data you provide should always be
contextualized and correct
3. Disclose vital information adequately and appropriately. Never conceal or hide information
that are necessary for purposes of transparency
Communication Modes
1.
2.
3.
4.
Face-to-face interaction- Topic initiation, topic maintenance, topic change or shift, topic closure
Video
Audio
Text based communication