Purposive Communication Pre-final a. Identify the 7Cs of communication; b. Analyze the different directions of communication; c. Share realizations on why it is important for organizations to be oriented on the principles of effective communication. 7 C’s of Communication 1 2 3 4 CONCISE CLEAR CORRECT CONCRETE 7 C’s of Communication 5 6 7 COMPLETE COURTEOUS COHERENT CONCISE - every word counts - convey your messages in shortest possible words Please repeat the sentence again. (5 words) Please repeat the sentence. (4 words) Be guided by your past experiences in reporting about the case. Be guided by your experiences in reporting about the case. CLEAR - No misunderstanding - Choose familiar and precise words - Be careful of technical jargons He has improved his writing skills by leaps and bounds. CORRECT - No errors in grammar, spelling and layout - Check the accuracy of figures, facts and words Jenny Reyes, my business confidant, is enjoying his vacation in Boracay. The manager laid of some personal. CONCRETE - Details are specific - Avoid general statements Appropriate attire requested. Please wear formal attire. Be ready for a visit from the government office. COMPLETE - Provide information on the W’s To order (request) merchandise, make clear WHAT you want, WHEN you need it, WHERE it is to be sent. C O U RT E S Y - show respect to your reader - reflected in the language and tone we use. We are surprised that you are not satisfied with our adjustment of your complaint. We are sorry that you were not completely satisfied with the quality of the last shipment of men’s shirt that we sent to you. Thanks for submitting the industry report. Finn will give you some feedback on it. Finn also wanted to find out if you will be available for the client meeting tomorrow. We will be discussing the budget for the next phase of the project. COHERENT - messages should be logical Thanks for submitting the industry report. Finn will give you some feedback on it. You will be receiving an email from him with detailed comments. Direction: Identify the quality of a business letter that is missing in the following sentences. 1. Send us your orders. We need them to complete the list. 2. Robinson's Mall did not opened until 9:00 am. 3. Please deliver my order on time. 4. Meeting is postpone indefinitely; 5. National Bookstore has so many lots of interesting and amazing books to offer in the coming near future. Directions of Communication VERTICAL COMMUNICATION DOWNWARD COMMUNICATION UPWARD COMMUNICATION HORIZONTAL COMMUNICATION 1. Implementation of goals and strategies 2. Offers performance feedback 3. Interdepartmental coordination Effective communication requires more than an exchange of information. When done right, communication fosters understanding, strengthens relationship, and improves teamwork. ACTIVITY If you were to add another C in the principles of communication, what is it? Why?
