Marketing Mix Research in Sports and Entertainment 1. Use the Internet to research 3 sporting events and 3 entertainment events in Lincoln, NE. a. The Events must occur between now and the end of 2016 2. For Each event identify the Marketing Mix: a. Product of the event: i. Describe the event (Local or National, Event industry, Explanation of event, Additional products for sale) b. Price of the event: i. Provide the Range in Prices to Attend(Lowest, Mid, Highest), Prices of Additional products for sale c. Place (Distribution) of the event i. Describe the Location (Type of location - Structure, Location within the city, Capacity of the event, Additional Distribution channels – TV, Radio, Internet) d. Promotion of Event i. Describe the various forms of promotion (Web site, Special Offers, Business Sponsors) Marketing Mix Research in Sports and Entertainment 1. Use the Internet to research 3 sporting events and 3 entertainment events in Lincoln, NE. a. The Events must occur between now and the end of 2016 2. For Each event identify the Marketing Mix: a. Product of the event: i. Describe the event (Local or National, Event industry, Explanation of event, Additional products for sale) b. Price of the event: i. Provide the Range in Prices to Attend(Lowest, Mid, Highest), Prices of Additional products for sale c. Place (Distribution) of the event i. Describe the Location (Type of location - Structure, Location within the city, Capacity of the event, Additional Distribution channels – TV, Radio, Internet) d. Promotion of Event i. Describe the various forms of promotion (Web site, Special Offers, Business Sponsors) Marketing Mix Research in Sports and Entertainment 1. Use the Internet to research 3 sporting events and 3 entertainment events in Lincoln, NE. a. The Events must occur between now and the end of 2016 2. For Each event identify the Marketing Mix: a. Product of the event: i. Describe the event (Local or National, Event industry, Explanation of event, Additional products for sale) b. Price of the event: i. Provide the Range in Prices to Attend(Lowest, Mid, Highest), Prices of Additional products for sale c. Place (Distribution) of the event i. Describe the Location (Type of location - Structure, Location within the city, Capacity of the event, Additional Distribution channels – TV, Radio, Internet) d. Promotion of Event i. Describe the various forms of promotion (Web site, Special Offers, Business Sponsors)
