Design Principles &
Elements
Design Elements – C FLOPS and the 4 T’s

“An essential or characteristic part of something.”

Colour

Form (of objects)

Line

Opacity (measure of light that passes through an object)

Point (think dot, could be end of a line)

Shape (2 dimensional object confined by lines (depends on your viewpoint im
assuming))

Texture (depth and touch, think sandpaper – coarse, rough, smooth, soft)

Tone (lightness or darkness of colour)

Translucency (allowing some light to pass through object)

Transparency (allowing all light to pass through object)
Design Principles – SCAMPS BRR PNP












“A fundamental truth or proposition that serves as the foundation for a system of
belief or behaviour or for a chain of reasoning.”
Symmetry
Contrast (the state of being strikingly different from something else in juxtaposition or
close association.)
Assymetry
Pattern
Surface Qualities (think finish)
Balance (a situation in which different elements are equal or in the correct
proportions.)
Repetition (reusing the same or similar elements)
Rhythm (repetition – with or without modification)
Proportion (Scale, size of one thing against each other)
Negative Space
Positive Space
Weblinks for further
information
https://en.wikipedia.org/wiki/Visual_
design_elements_and_principles