Impacts of advertisement campaigns The "1984" ad became a signature representation of Apple computers. Super Bowl viewers were overwhelmed by the startling ad. The ad garnered millions of dollars worth of free publicity, as news programs rebroadcast it that night. It was quickly hailed by many in the advertising industry as a masterwork. Advertising Age named it the 1980s Commercial of the Decade, and it continues to rank high on lists of the most influential commercials of all time [...] '1984' was never broadcast again, adding to its mystique. For the “Think Different” campaign apple launched its first ad “Crazy Ones”. Upon release, the "Think Different" Campaign proved to be an enormous success for Apple. Critically acclaimed, the spot would garner numerous awards and accolades, including the 1998 Emmy Award for Best Commercial and the 2000 Grand Effie Award for most effective campaign in America. In retrospect, the new ad campaign marked the beginning of Apple's re-emergence as a marketing powerhouse. The iPod silhouettes ad campaign appears to have played a very central role in sending Apple rocketing into the big business pantheon. Between 2005 and 2011, Apple sold 20 million or more iPods a year, peaking during 2007 – 2010, when it sold 50 million or more each year. Apple created a very strong overall marketing strategy for the iPhone and managed every aspect of the iPhone’s launch very effectively. Like almost all products, the iPhone has some flaws and drawbacks, but Apple was able to develop a unique product for tech-savvy consumers interested in a combination smart phone-music player and make those customers aware of the product through well-managed marketing efforts and strong publicity. The iPhone exemplifies Apple’s knack for creating excitement about products among its fiercely loyal customer base, who keep attention focused on the company, and then justify the hype by delivering a high-quality, desirable product. In addition to satisfying consumers with a great product, Apple built a powerful partnership with AT&T and also conferred benefits to overseas suppliers of parts and manufacturers. All of these efforts boosted Apple’s stock price considerably and further solidified Apple’s image as a leader in consumer electronic gadgetry.