UNSW Business School
Course Outline
MARK2051 Consumer Behaviour - 2018
Study Level
Undergraduate
Semester
Semester 1
UOC
6 Units of Credit
Delivery Mode
On Campus
School
Marketing
1. Course Details
Summary of Course
To make viable marketing decisions an organization needs to understand its customers, potential
customers and how their characteristics and the market environment affect the choice of appropriate
marketing strategies for the firm. Students who complete this course will have a good understanding of
how and why consumers purchase products, especially in the fast moving goods arena, and the forces
that can affect their decision and consequently, the performance of market offerings. Although the course
is designed primarily with a marketing focus, it may be of interest to students seeking a major in other
disciplines (e.g., economics, management, accounting, or finance) who have a particular interest in
consumer behaviour and marketing.
Teaching Times and Locations
Please note that teaching times and locations are subject to change. Students are strongly advised to
refer to the Class Timetable website for the most up-to-date teaching times and locations.
View course timetable
Course Policies & Support
The Business School expects that you are familiar with the contents of this course outline and the UNSW
and Business School learning expectations, rules, policies and support services as listed below:
Program Learning Goals and Outcomes
Academic Integrity and Plagiarism
Student Responsibilities and Conduct
Special Consideration
Protocol for Viewing Final Exam Scripts
Student Learning Support Services
business.unsw.edu.au - CRICOS Code 00098G
View course outline in browser
Created: 26/2/2018 1 of 20
View course Policies and Support
Course Aims and Relationship to Other Courses
MARK2051 Consumer Behaviour is a compulsory course for students completing their marketing major,
and requires the successful completion of MARK 1012.
The aim of this course is to develop an appreciation and understanding of the various aspects of
consumer behaviour and how it impacts marketing. Understanding consumer behaviour is an important
part of effective marketing. The course aims at helping marketing students understand the basic driving
force behind all marketing functions, ranging from determining consumer needs to ensuring customer
satisfaction and maintaining loyalty. The aim is to prepare you for a future role as marketing managers,
consultants or advisors. You should, at the end of the course, have the ability to identify real world
marketing problems and applying your knowledge of consumer behaviour in the business context.
The course is structured to offer a broad range of marketing concepts, starting with the review of basics
of marketing and consumer behaviour, but quickly moving on to more advanced consumer behaviour
concepts. Understanding consumer underlies all marketing activities. It is at the core of the consumercentric approach to marketing, and has direct implications for marketing communication (MARK2053),
marketing research (MARK2052), and marketing strategy (MARK3082).
Student Learning Outcomes
The Course Learning Outcomes are what you should be able to DO by the end of this course if you
participate fully in learning activities and successfully complete the assessment items.
The Learning Outcomes in this course also help you to achieve some of the overall Program Learning
Goals and Outcomes for all undergraduate and postgraduate coursework students in the Business
School. Program Learning Goals are what we want you to BE or HAVE by the time you successfully
complete your degree (e.g. ‘be an effective team player’). You demonstrate this by achieving specific
Program Learning Outcomes - what you are able to DO by the end of your degree (e.g. ‘participate
collaboratively and responsibly in teams’).
For more information on Program Learning Goals and Outcomes, refer to the course Policies and Support
.
The following table shows how your Course Learning Outcomes relate to the overall Program Learning
Goals and Outcomes, and indicates where these are assessed (they may also be developed in tutorials
and other activities):
Program Learning
Goals and Outcomes
This course helps you to
achieve the following
learning goals for all
Business
undergraduate/
postgraduate
coursework students:
1 - Knowledge
Course Learning Outcomes
Course Assessment Item
On successful completion of the course, you
should be able to:
This learning outcome will be
assessed in the following
items:
1. Articulate major concepts and research in
specific marketing, economic, and
psychology areas which have relevance to
business.unsw.edu.au - CRICOS Code 00098G
View course outline in browser
Tutorial Activities
Quizzes
Final Exam
Created: 26/2/2018 2 of 20
consumer behaviour.
2. Develop skills in scholarly enquiry:
a. Appreciate how consumer behaviour
research is conducted and translated into
practical knowledge.
b. Develop independent secondary and
primary research skills for collection,
analysis, and critical evaluation of
information.
2 - Critical thinking and
problem solving
1. Develop skills in scholarly enquiry:
a. Appreciate how consumer behaviour
research is conducted and translated into
practical knowledge.
Group Project
Tutorial activities
Quizzes
Final Exam
b. Develop independent secondary and
primary research skills for collection,
analysis, and critical evaluation of
information.
2. Think critically, independently, and
creatively about consumer behaviour
concepts and application.
3. Apply these concepts to practical
situation and developing effective marketing
strategies.
4. Discuss examples of how marketers use
their knowledge of consumer behaviour in
marketing strategies and to critically
evaluate the applications evident in current
practice.
3a - Written
communication
3b - Oral communication
4 - Teamwork
1. Have improved written (including
academic referencing) communication skills
so that you can communicate your personal
viewpoints competently and confidently.
1. Have improved oral communication skills
so that you can communicate your personal
viewpoints competently and confidently.
1. Work efficiently and effectively in a
teamwork environment to achieve specific
outcomes.
5a - Ethical, social and
environmental
responsibility
–
5b - Social and cultural
awareness
–
business.unsw.edu.au - CRICOS Code 00098G
View course outline in browser
Group Project Report
Final Exam
Group Project Presentation
Group Project
Not specifically assessed
Not specifically assessed
Created: 26/2/2018 3 of 20
2. Staff Contact Details
Position Title
Name
Email
Location
Phone
Consultation
Times
Lectureincharge
Nitika Garg
Email
Room 3022,
Quadrangle
Building – Ref
E15
+61 2 9385
3387
Tuesday
2pm-3pm
AProf
Communication with staff
The best way to contact the LIC and the tutors is via email.
3. Learning and Teaching Activities
Approach to Learning and Teaching in the Course
Consumer Behaviour is designed to challenge you, encourage you to think for yourselves and take
responsibility for your own learning. The course is delivered in a standard lecture/tutorial format.
However, emphasis is placed on active learning during lectures and tutorials. The primary aim of the
lectures is to introduce you to the theory and concepts in consumer behaviour in an involving and a
stimulating environment. Use of video, audio, examples and lecture activities is made in that respect.
Tutorials on the other hand encourage active learning via mutual discussion, active peer learning, class
activities, and practical application of key concepts to marketing problems.
To obtain full benefits from this course, I suggest you extend yourself beyond your comfort zone. That
means pro-actively participate in the discussions, class activities, and the lectures.
Learning Activities and Teaching Strategies
This course will be delivered through a mix of formal lectures, exercises, along with individual and group
activities. The following teaching strategies align with the course aims in order to achieve the graduate
attributes:
In the lecture I will be outlining the main theoretical concepts in consumer behaviour. The engagement/
involvement with the course concepts will be enhanced by print media and video examples, activities, and
discussions. Short lecture activities will help engage you in active elaboration and creative thinking about
the course concepts.
Tutorial activities are an important component of the course. Each activity period aims to apply
the concepts learned in the lectures to real-life issues/ situations, and to encourage active peer
learning.
Discussion during class and tutorials is designed to promote active peer learning to encourage
deeper understanding of concepts and issues in consumer behaviour. These are important
because they reinforce the course concepts introduced during the lectures and emphasize deep
rather than surface understanding.
business.unsw.edu.au - CRICOS Code 00098G
View course outline in browser
Created: 26/2/2018 4 of 20
4. Assessment
Formal Requirements
In order to pass this course, you must:
achieve a composite mark of at least 50 out of 100;
achieve a satisfactory result on any essential assessment components; and
meet any additional requirements described in the Assessment Summary section.
You are expected to attempt all assessment requirements in the course.
Assessment Structure
Assessment Task
Tutorial Activities (Individual work)
Quizzes: Lect. Topics (Individual work)
Group Project (Group work)
1. Report
2. Presentation
Final Exam (Individual work)
Research Participation (Individual
work)
Total
Weighting
Length
6%
–
15%
50 mins each
30%
Due Date
Refer to course
schedule (tutorial time)
Refer to course
schedule (tutorial time)
Weeks 12 & 13
1. 5 pages (Report)
2. 10 mins
(Presentation)
46%
2 hours
3%
–
100%
–
In exam period
TBA
–
Assessment Summary
You should complete the Working with Academic Integrity module before submitting any written
assessment by the due date. Non-compliance with the UNSW Student Code may result in disciplinary
action.
In order to pass this course, you must also:
achieve at least 50% in the quizzes and final exam (individual components), combined.
Assignment Submission Procedure
Any written assignments are to be submitted on or before the due date in your tutorials and on Moodle.
business.unsw.edu.au - CRICOS Code 00098G
View course outline in browser
Created: 26/2/2018 5 of 20
Late Submission
For information on Special Consideration please refer to the course Policies and Support .
Late submission will incur a penalty of 10% of the percentage weight of the assessment component per
day or part thereof (including weekends) after the due date, and will not be accepted after 5 days. An
assignment is considered late if the requested format such as hard copy or electronic copy has not been
submitted on time.
Protocol for Viewing Final Exam Scripts
The UNSW Business School has set a protocol under which students may view their final exam
script. Read more about the Business School's final exam script protocol .
Quality Assurance
The Business School is actively monitoring student learning and quality of the student experience in all its
programs. A random selection of completed assessment tasks may be used for quality assurance, such
as to determine the extent to which program learning goals are being achieved. The information is
required for accreditation purposes, and aggregated findings will be used to inform changes aimed at
improving the quality of Business School programs. All material used for such processes will be treated
as confidential.
Assessment Feedback
Feedback on student performance from formative and summative assessment tasks will be
provided to students in a timely manner. Assessment tasks completed within the teaching period
of a course, other than a final assessment, will be assessed and students provided with
feedback, with or without a provisional result, within 10 working days of submission, under
normal circumstances. Feedback on continuous assessment tasks (e.g. laboratory and studiobased, workplace-based, weekly quizzes) will be provided prior to the midpoint of the course.
5. Course Resources
Prescribed Textbook:
Quester, P.G., Pettigrew, Rao Hill, S., and S., Kopanidis, F., Consumer Behaviour: Implications for
Marketing Strategy, 7e, McGraw-Hill Education (Australia) Pty limited, North Ryde, Australia.
Additional useful textbook readings:
Peter, J.P., Olsen, J.C. (2010). Consumer Behavior & Marketing Strategy, 9e, McGraw-Hill/Irwin, New
York.
Lindqui st, J.D., Sirgy, M.J. (2009). Shopper, Buyer, and Consumer Behavior, 4e, Cengage Learning, Ohio.
6. Course Evaluation & Development
business.unsw.edu.au - CRICOS Code 00098G
View course outline in browser
Created: 26/2/2018 6 of 20
Each year feedback is sought from students and other stakeholders about the courses offered in the
School and continual improvements are made based on this feedback. UNSW's myExperience online
surveys are one of the ways in which student evaluative feedback is gathered. Significant changes to
courses and programs within the School are communicated to subsequent cohorts of students.
In addition to the myExperience process, the tutors in consumer behaviour MARK2051 conduct a
‘mid-term feedback survey’ to determine aspects of your learning experience during the course.
These help sustain the continual improvement and development of the course both, in the
current and future sessions.
Your feedback is valuable and has a real impact on the course improvement. The inclusion of
active peer learning, audio and video clips, and class exercises in large group settings is a direct
result of the feedback provided by students in the past years.
7. Course Schedule
Week 1: 26 Feb
Activity
Lecture
Topic
Introduction & Review of key concepts:
Consumer Behaviour & Marketing Strategy
Introduction to Decision Process
Assessment/Other
Readings:
Course Outline
Ch.1
Ch.3
Week 2: 05 Mar
Activity
Lecture
Topic
Decision Process:
Problem Recognition
Information Search
Assessment/Other
Readings:
Ch.3
Ch.4
business.unsw.edu.au - CRICOS Code 00098G
View course outline in browser
Created: 26/2/2018 7 of 20
Activity
Tutorial
Topic
Admin
Discussion (Project basics)
Week 3: 12 Mar
Activity
Lecture
Topic
Decision Process:
Information Search
Alternative Evaluation & Selection
Assessment/Other
Readings:
Ch.4
Ch.5
Activity
Tutorial
Topic
Quiz Format Discussion
Assessment/Other
Activity 1 (details on Moodle)
Week 4: 19 Mar
Activity
Lecture
Topic
Decision Process:
Alternative Evaluation
Purchase
Assessment/Other
business.unsw.edu.au - CRICOS Code 00098G
View course outline in browser
Created: 26/2/2018 8 of 20
Readings:
Ch.5
Ch.6
Activity
Tutorial
Topic
Admin (Finalise Groups)
Assessment/Other
Quiz 1
Week 5: 26 Mar
Activity
Lecture
Topic
Decision Process:
Purchase
Internal Influences:
Attitudes
Assessment/Other
Readings:
Ch.6
Ch.11
Activity
Tutorial
Topic
Admin
Group Project Work
Assessment/Other
Project Brand Selection
Mid Semester Break: 02 Apr
Week 6: 09 Apr
Activity
business.unsw.edu.au - CRICOS Code 00098G
View course outline in browser
Created: 26/2/2018 9 of 20
Lecture
Topic
Internal Influences:
Attitudes
Assessment/Other
Readings:
Ch.11
Activity
Tutorial
Topic
Project Survey Discussion
Assessment/Other
Activity 2 (details in tutorial)
Week 7: 16 Apr
Activity
Lecture
Topic
Internal Influences:
Perception
Assessment/Other
Readings:
Ch.8
Activity
Tutorial
Topic
Group Project Work
Assessment/Other
Quiz 2
Week 8: 23 Apr
business.unsw.edu.au - CRICOS Code 00098G
View course outline in browser
Created: 26/2/2018 10 of 20
Activity
Lecture
Topic
Internal Influences:
Learning & Memory
Motivation
Assessment/Other
Readings:
Ch.9
Ch.10
Activity
Tutorial
Topic
Project Survey Review
Assessment/Other
(surveys due before tutes; date TBA)
Week 9: 30 Apr
Activity
Lecture
Topic
Internal Influences:
Motivation
External Influences:
Australian Demographics
Assessment/Other
Readings:
Ch.10
Ch.12
Activity
Tutorial
Topic
business.unsw.edu.au - CRICOS Code 00098G
View course outline in browser
Created: 26/2/2018 11 of 20
Project Discussion
Group Project Work
Week 10: 07 May
Activity
Lecture
Topic
External Influences:
Australian Households
Group Influence
Assessment/Other
Readings:
Ch.13
Ch.14
Activity
Tutorial
Topic
Group Project Work
Assessment/Other
Quiz 3
Week 11: 14 May
Activity
Lecture
Topic
External Influences:
Culture
Assessment/Other
Readings:
Ch.16
Activity
Tutorial
business.unsw.edu.au - CRICOS Code 00098G
View course outline in browser
Created: 26/2/2018 12 of 20
Topic
Group Project Work
Week 12: 21 May
Activity
Lecture
Topic
Catch-up
Review/ Wrap-up
Activity
Tutorial
Topic
Group Project Work
Project Presentation Discussion
Assessment/Other
Group Project Report
Week 13: 28 May
Activity
Tutorial
Assessment/Other
Group Project Presentation
8. Policies
Information about UNSW Business School protocols, University policies, student responsibilities and
education quality and support.
Program Learning Goals and Outcomes
The Business School Program Learning Goals reflect what we want all students to BE or HAVE by the
time they successfully complete their degree, regardless of their individual majors or specialisations.
For example, we want all our graduates to HAVE a high level of business knowledge and a sound
awareness of ethical, social, cultural and environmental implications of business. As well, we want all
our graduates to BE effective problem-solvers, communicators and team participants.
business.unsw.edu.au - CRICOS Code 00098G
View course outline in browser
Created: 26/2/2018 13 of 20
You can demonstrate your achievement of these goals by the specific outcomes you achieve by the end
of your degree (i.e. Program Learning Outcomes—henceforth PLOs). These PLOs articulate what you
need to know and be able to do as a result of engaging in learning. They embody the knowledge, skills
and capabilities that are identified, mapped, taught, practised and assessed within each Business
School program.
All UNSW programs and courses are designed to assess the attainment of program and/or course level
learning outcomes, as outlined in the UNSW Assessment Design Procedure . It is therefore important
that you become familiar with the Business School PLOs, as they constitute the framework which
informs and shapes the course components and assessments of the courses within your program of
study.
Program Learning Outcomes
Undergraduate
Postgraduate Coursework
Undergraduate
Knowledge
You should be able to identify and apply
disciplinary knowledge to business situations in a
local and global environment.
Critical thinking and problem solving
You should be able to identify and research
issues in business situations, analyse the issues,
and propose appropriate and well-justified
solutions.
Written communication
You should be able to prepare written documents
that are clear, concise and coherent, using
appropriate style and presentation for the
intended audience, purpose and context.
Oral communication
You should be able to prepare and deliver oral
presentations that are clear, focussed, wellstructured, and delivered in a professional
manner.
Teamwork
You should be able to participate collaboratively
and responsibly in teams, and reflect on your own
teamwork, and on the team’s processes and
ability to achieve outcomes.
Ethical, social and environmental
responsibility
1. You should be able to identify and assess
ethical, environmental and/or sustainability
considerations in business decision-making
and practice.
2. You should be able to identify social and
cultural implications of business.
Workplace skills (Co-op programs only)
You should be able to conduct yourself in a
professional manner in the work environment,
communicate effectively in diverse workplace
situations and be able to apply discipline
knowledge and understanding to real business
problems with initiative and self-direction.
Related PLO Documents
View the Undergraduate Honours PLOs (pdf)
Knowledge
You should be able to identify and apply current
knowledge of disciplinary or interdisciplinary
business.unsw.edu.au - CRICOS Code 00098G
View course outline in browser
Created: 26/2/2018 14 of 20
theory and professional practice to business in
local and global environments.
Critical thinking and problem solving
You should be able to identify, research and
analyse complex issues and problems in
business and/or management, and propose
appropriate and well-justified solutions.
Written communication
You should be able to produce written documents
that communicate complex disciplinary ideas and
information effectively for the intended audience
and purpose.
Oral communication
You should be able to produce oral presentations
that communicate complex disciplinary ideas and
information effectively for the intended audience
and purpose.
Teamwork
You should be able to participate collaboratively
and responsibly in teams, and reflect on your own
teamwork, and on the team’s processes and
ability to achieve outcomes.
Ethical, social and environmental
responsibility
1. You should be able to identify and assess
ethical, environmental and/or sustainability
considerations in business decision-making
and practice.
2. You should be able to identify social and
cultural implications of business.
Related PLO Documents
View the Master of Philosophy PLOs (pdf) View
the Doctor of Philosophy PLOs (pdf)
UNSW Graduate Capabilities
The Business School PLOs also incorporate UNSW graduate capabilities , a set of generic abilities and
skills that all students are expected to achieve by graduation. These capabilities articulate the
University’s institutional values, as well as future employer expectations.
UNSW Graduate Capabilities
Business School PLOs
Scholars capable of independent and
collaborative enquiry, rigorous in their analysis,
critique and reflection, and able to innovate by
applying their knowledge and skills to the solution
of novel as well as routine problems.
Critical thinking and problem solving
Knowledge
Oral communication
Research capability
Teamwork
Workplace skills
Written communication
Entrepreneurial leaders capable of initiating and
embracing innovation and change, as well as
engaging and enabling others to contribute to
change
Critical thinking and problem solving
Knowledge
Oral communication
Workplace skills
Written communication
Professionals capable of ethical, self- directed
practice and independent lifelong learning
Ethical, social and environmental responsibility
Workplace skills
Global citizens who are culturally adept and
capable of respecting diversity and acting in a
socially just and responsible way.
Ethical, social and environmental responsibility
Oral communication
Written communication
business.unsw.edu.au - CRICOS Code 00098G
View course outline in browser
Created: 26/2/2018 15 of 20
The Business School strongly advises you to choose a range of courses that assist your development
against these PLOs and graduate capabilities, and to keep a record of your achievements as part of
your portfolio. You could use these records for work or further study. For support with selecting your
courses contact the UNSW Business School Student Centre .
Academic Integrity and Plagiarism
Academic Integrity is honest and responsible scholarship. This form of ethical scholarship is highly
valued at UNSW. Terms like Academic Integrity, misconduct, referencing, conventions, plagiarism,
academic practices, citations and evidence based learning are all considered basic concepts that
successful university students understand. Learning how to communicate original ideas, refer sources,
work independently, and report results accurately and honestly are skills that you will be able to carry
beyond your studies.
The definition of academic misconduct is broad. It covers practices such as cheating, copying and
using another person’s work without appropriate acknowledgement. Incidents of academic misconduct
may have serious consequences for students.
Plagiarism
UNSW regards plagiarism as a form of academic misconduct. UNSW has very strict rules regarding
plagiarism. Plagiarism at UNSW is using the words or ideas of others and passing them off as your
own. All Schools in the Business School have a Student Ethics Officer who will investigate incidents of
plagiarism and may result in a student’s name being placed on the Plagiarism and Student Misconduct
Registers.
Below are examples of plagiarism including self-plagiarism: Copying: Using the same or very
similar words to the original text or idea without acknowledging the source or using quotation
marks. This includes copying materials, ideas or concepts from a book, article, report or other
written document, presentation, composition, artwork, design, drawing, circuitry, computer
program or software, website, internet, other electronic resource, or another person's
assignment, without appropriate acknowledgement of authorship.
Inappropriate Paraphrasing: Changing a few words and phrases while mostly retaining the original
structure and/or progression of ideas of the original, and information without acknowledgement. This
also applies in presentations where someone paraphrases another’s ideas or words without credit and
to piecing together quotes and paraphrases into a new whole, without appropriate referencing.
Collusion: Presenting work as independent work when it has been produced in whole or part in
collusion with other people. Collusion includes:
Students providing their work to another student before the due date, or for the purpose of them
plagiarising at any time
Paying another person to perform an academic task and passing it off as your own
Stealing or acquiring another person’s academic work and copying it
Offering to complete another person’s work or seeking payment for completing academic work
Collusion should not be confused with academic collaboration (i.e., shared contribution towards a
group task).
Inappropriate Citation: Citing sources which have not been read, without acknowledging the 'secondary'
source from which knowledge of them has been obtained.
Self-Plagiarism: ‘Self-plagiarism’ occurs where an author republishes their own previously written work
and presents it as new findings without referencing the earlier work, either in its entirety or partially.
Self-plagiarism is also referred to as 'recycling', 'duplication', or 'multiple submissions of research
findings' without disclosure. In the student context, self-plagiarism includes re-using parts of, or all of, a
business.unsw.edu.au - CRICOS Code 00098G
View course outline in browser
Created: 26/2/2018 16 of 20
body of work that has already been submitted for assessment without proper citation.
To see if you understand plagiarism, do this short quiz: https://student.unsw.edu.au/plagiarism-quiz
Cheating
The University also regards cheating as a form of academic misconduct. Cheating is knowingly
submitting the work of others as their own and includes contract cheating (work produced by an
external agent or third party that is submitted under the pretences of being a student’s original piece of
work). Cheating is not acceptable at UNSW.
If you need to revise or clarify any terms associated with academic integrity you should explore the
'Working with Academic Integrity' self-paced lessons available at: https://student.unsw.edu.au/aim .
For UNSW policies, penalties, and information to help you avoid plagiarism see: https://
student.unsw.edu.au/plagiarism as well as the guidelines in the online ELISE tutorials for all new UNSW
students: http://subjectguides.library.unsw.edu.au/elise . For information on student conduct see:
https://student.unsw.edu.au/conduct .
For information on how to acknowledge your sources and reference correctly, see: https://
student.unsw.edu.au/referencing . If you are unsure what referencing style to use in this course, you
should ask the lecturer in charge.
Student Responsibilities and Conduct
Students are expected to be familiar with and adhere to university policies in relation to class
attendance and general conduct and behaviour, including maintaining a safe, respectful environment;
and to understand their obligations in relation to workload, assessment and keeping informed.
Information and policies on these topics can be found on the 'Managing your Program' website
Workload
It is expected that you will spend at least nine to ten hours per week studying for a course except for
Summer Term courses which have a minimum weekly workload of eighteen to twenty hours . This time
should be made up of reading, research, working on exercises and problems, online activities and
attending classes. In periods where you need to complete assignments or prepare for examinations, the
workload may be greater. Over-commitment has been a cause of failure for many students. You should
take the required workload into account when planning how to balance study with employment and
other activities.
We strongly encourage you to connect with your Moodle course websites in the first week of semester .
Local and international research indicates that students who engage early and often with their course
website are more likely to pass their course. View more information on expected workload
Attendance
Your regular and punctual attendance at lectures and seminars or in online learning activities is
expected in this course. The Business School reserves the right to refuse final assessment to those
students who attend less than 80% of scheduled classes where attendance and participation is required
as part of the learning process (e.g., tutorials, flipped classroom sessions, seminars, labs, etc.). View
more information on attendance
General Conduct and Behaviour
You are expected to conduct yourself with consideration and respect for the needs of your fellow
students and teaching staff. Conduct which unduly disrupts or interferes with a class, such as ringing or
business.unsw.edu.au - CRICOS Code 00098G
View course outline in browser
Created: 26/2/2018 17 of 20
talking on mobile phones, is not acceptable and students may be asked to leave the class. View more
information on student conduct
Health and Safety
UNSW Policy requires each person to work safely and responsibly, in order to avoid personal injury and
to protect the safety of others. View more information on Health and Saftey
Keeping Informed
You should take note of all announcements made in lectures, tutorials or on the course web site. From
time to time, the University will send important announcements to your university e-mail address
without providing you with a paper copy. You will be deemed to have received this information. It is also
your responsibility to keep the University informed of all changes to your contact details.
Special Consideration
You must submit all assignments and attend all examinations scheduled for your course. You can
apply for special consideration when illness or other circumstances beyond your control, interfere with
your performance in a specific assessment task or tasks. Special Consideration is primarily intended to
provide you with an extra opportunity to demonstrate the level of performance of which you are
capable.
General information on special consideration for undergraduate and postgraduate courses can be
found in the Assessment Implementation Procedure and the Current Students page .
Please note the following:
1. Applications will not be accepted by teaching staff. The lecturer-in-charge will be automatically
notified when you lodge an online application for special consideration
2. Decisions and recommendations are only made by lecturers-in-charge (or by the Faculty Panel in the
case of final exam special considerations), not by tutors
3. Applying for special consideration does not automatically mean that you will be granted a
supplementary exam or other concession
4. Special consideration requests do not allow lecturers-in-charge to award students additional marks
Business School Protocol on requests for Special Consideration
The lecturer-in-charge will need to be satisfied on each of the following before supporting a request for
special consideration:
1. Does the medical certificate contain all relevant information? For a medical certificate to be
accepted, the degree of illness and its impact on the student must be stated by the medical
practitioner (severe, moderate, mild). A certificate without this will not be valid. Students should also
note that only medical certificates issued after physically visiting a registered medical practitioner
will be accepted. Medical certificates submitted for Special Consideration should always be
requested from a registered medical practitioner that you have seen at a medical
practice. Certificates obtained online or via social media may be fraudulent and if relied upon could
result in a breach of the UNSW Student Code .
2. Has the student performed satisfactorily in the other assessment items? To understand what
Satisfactory Performance means in this course, please refer to the 'Formal Requirements' section in
Part A of your Course Outline
Special Consideration and the Final Exam in undergraduate and postgraduate
courses
Applications for special consideration in relation to the final exam are considered by a Business School
business.unsw.edu.au - CRICOS Code 00098G
View course outline in browser
Created: 26/2/2018 18 of 20
Faculty panel to which lecturers-in-charge provide their recommendations for each request. If the
Faculty panel grants a special consideration request, this will entitle the student to sit a supplementary
examination. No other form of consideration will be granted. The following procedures will apply:
1. Supplementary exams will be scheduled centrally and will be held approximately two weeks after the
formal examination period.
Supplementary exams for Semester 1, 2018 will be held during the period 14 - 21 July, 2018 .
Students wishing to sit a supplementary exam will need to be available during this period.
The date for all Business School supplementary exams for Summer Term 2017/2018 is Wednesday,
21 February, 2018 . If a student lodges a special consideration for the final exam, they are stating
they will be available on this date. Supplementary exams will not be held at any other time .
2. Where a student is granted a supplementary examination as a result of a request for special
consideration, the student’s original exam (if completed) will be ignored and only the mark achieved
in the supplementary examination will count towards the final grade. Absence from a supplementary
exam without prior notification does not entitle the student to have the original exam paper marked,
and may result in a zero mark for the final exam.
The Supplementary Exam Protocol for Business School students is available at: http://
www.business.unsw.edu.au/suppexamprotocol
For special consideration for assessments other than the final exam refer to the ‘Assessment Section’
in your course outline .
Protocol for Viewing Final Exam Scripts
The UNSW Business School has set a protocol under which students may view their final exam script.
Please check the protocol here .
Given individual schools within the Faculty may set up a local process for viewing final exam scripts, it
is important that you check with your School whether they have any additional information on this
process. Please note that this information might also be included in your course outline.
Student Support and Resources
The University and the Business School provide a wide range of support services and resources for
students, including:
Business School Education Quality and support Unit (EQS)
The EQS offers academic writing, study skills and maths support specifically for Business students.
Services include workshops, online resources, and individual consultations.
Level 1, Room 1033, Quadrangle Building.
Email
02 9385 7577 or 02 9385 4508
Business School Student Centre
The Business School Student Centre provides advice and direction on all aspects of admission,
enrolment and graduation.
Level 1, Room 1028 in the Quadrangle Building
02 9385 3189
UNSW Learning Centre
The UNSW Learning Centre provides academic skills support services, including workshops and
resources, for all UNSW students. See their website for details.
Lower Ground Floor, North Wing Chancellery Building.
Email
02 9385 2060
business.unsw.edu.au - CRICOS Code 00098G
View course outline in browser
Created: 26/2/2018 19 of 20
Educational Support Service
Educational Support Advisors work with all students to promote the development of skills needed to
succeed at university, whilst also providing personal support throughout the process. Check their
website to request an appointment or to register in the Academic Success Program.
John Goodsell Building, Ground Floor.
Email
02 9385 4734
Library services and facilities for students
The UNSW Library offers a range of collections, services and facilities both on-campus and online.
Main Library, F21.
02 9385 2650
Moodle eLearning Support
Moodle is the University’s learning management system. You should ensure that you log into Moodle
regularly.
Email
02 9385 3331
UNSW IT
UNSW IT provides support and services for students such as password access, email services, wireless
services and technical support.
UNSW Library Annexe (Ground floor).
Email
02 9385 1333
Disability Support Services
UNSW Disability Support Services provides assistance to students who are trying to manage the
demands of university as well as a health condition, learning disability or who have personal
circumstances that are having an impact on their studies. Disability Advisers can arrange to put in place
services and educational adjustments to make things more manageable so that students are able to
complete their course requirements. To receive educational adjustments for disability support, students
must first register with Disability Services.
Ground Floor, John Goodsell Building.
Email
02 9385 4734
UNSW Counselling and Psychological Services
Provides support and services if you need help with your personal life, getting your academic life back
on track or just want to know how to stay safe, including free, confidential counselling.
Level 2, East Wing, Quadrangle Building.
Email
02 9385 5418
business.unsw.edu.au - CRICOS Code 00098G
View course outline in browser
Created: 26/2/2018 20 of 20