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DISCOURSE THEORY Smagulova D Tleulinova A

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Using Discourse Analysis on News Media Content

Done by 2 FL master students:

Smagulova D., Tleulinova A.

Outline

• Defining discourse analysis

• Discourse and Power

• Three key discourse analytical frameworks

– Michel Foucault

– Teun A. van Dijk

– Norman Fairclough

• Flaws of existing frameworks for analysis of news media texts

• Critique of suggested improvements

Defining Discourse Analysis

• Two main definitions

– As social action and interaction between human agents

– As social construction of reality that creates a knowledge system; influences our social practice and relations

• Effective qualitative supplement to quantitative content analysis

• Considers link between media content and wider sociopolitical framework

Discourse and Power

• Discourse linked to power and social interests

• Language use and social practice framed by institutions

– Institutions determine rules and and positions of agents

Three Key Scholars

• Michel Foucault’s system of representation

• Teun van Dijk’s socio-cognitive approach

• Norman Fairclough’s critical discourse analysis

Foucault’s System of

Representation

• Discourse as system of representation

• Discourse – Knowledge – Power

• Discursive formation can sustain “regime of truth”

• Subjects constructed through discourse

• Opposes Marxist theory of ideology

• Intertextuality and interdiscursivity

Foucault’s System of

Representation

• Criticisms:

– No structured and comprehensive methodology

– Subject as mere product of discursive practices

Van Dijk’s Socio-Cognitive

Approach

• Reducing textual info to fundamental themes

• On thematic level:

– Looks at overall description of text/ macrostructures

– Reduces complicated info to macro-propositions

• On schematic level:

– Analyse schematic structures that influence form of the text

Van Dijk’s Socio-Cognitive

Approach

• Criticisms:

– Ignores intertextual relations

– Difficult to compare across large number of texts

– Uncritical reproduction of power relations and ideologies

Fairclough’s Critical Discourse

Analysis

• Discourses influence social relations and knowledge systems through language

• Group together to form discursive order

• Discourse analysis = analysis of discursive event + analysis of discursive order

• Three dimensions:

– Analysis of 1) language texts, 2) discourse practice, 3) discursive events as instances of sociocultural practice

• Impt terms: Discourse practice, intertextuality

Fairclough’s Critical Discourse

Analysis

• Criticisms:

– Textual-oriented approach

– Over-ambitious methodical frame

– Questionable linkage between textual description and interpretation

– Lack of understanding of human agency

Discourse Analysis for News

• Shaping presentation of media texts

– Professional ideology of journalists, news organizations

– State and corporate pressures

– Ownership of media

– Profit motivation of news organization

Discourse Analysis for News

• Key considerations neglected in current frameworks

– Origins of competing discourses

– Presence of divergent social accounts

– Influence of external factors

– Meaning of the text to different audiences

Discourse Analysis for News

• Other issues

– Accuracy of representations

– Views included/ excluded in a text

– Rhetoric of political stories

– Time-sensitivity

– Interaction between discourse and social realities: Circulation of meaning

Suggested Improvements

• Carvalho (2000)

– Textual analysis

• Language and rhetoric

• Discursive strategies and processes

• Ideological standpoints

• (Surface descriptors, objects, actors)

– Contextual Analysis

• Comparative-synchronic analysis

• Historical-diachronic analysis

Suggested Improvements

• Pros

– Intertextual and contextual

– Time-sensitive

– Accounts for journalistic intervention

• Cons

– Neglects production processes of text and audience reception

Suggested Improvements

• Greg Philo (2007), Glasgow University

Media Group

– Interviews and focus groups with journalists and audiences

– E.g. Coverage of Israeli-Palestinian conflict in the UK

Israeli-Palestinian Conflict

• Reports on killing of young Palestinian boy

Mohd Al-Durrah in Oct 2000

• Images of him and his father crouched against wall widely shown

Israeli-Palestinian Conflict

• Israelis issued statement that boy’s death was unintentional

• Israelis focused on “war on terror”: Israel as threatened and “responding” to attacks

• Palestinians rejected this account

• Israeli view dominant in news

Israeli-Palestinian Conflict

• Influences on UK journalists

– Strong support in US for Israel

– Close political link between UK and US

– Well-organized lobbying and public relations

– Views of political and public figures

– Aim for balance: Sympathetic, acknowledge boy killed by Israelis

Israeli-Palestinian Conflict

• Audience reception of messages

– Reproduced content and structure of news progs

• Little reference to Palestinian viewpoint

– Reproduced structure and sequence of accounts based on news reports

• Reorganized memories to give meaning to the event

Conclusion

• Need to analyze media texts against total system

• Consider processes of production, content, reception and circulation

• Comprehensive discourse analysis: Better understanding of generation and reproduction of social meanings through news media

References

1.

Fairclough, N.L. (1985) Critical and Descriptive Goals in Discourse

Analysis , Journal of Pragmatics 9: 739-63. Fairclough, N. (1989)

Language and Power. London: Longman.

2. Foucault, M. (1980) Power/Knowledge: Selected Writings and

Other Interviews 1972- l977, ed. C. Gordon. New York: Pantheon.

3. Van Dijk, T.A. (1984). Prejudice in Discourse. Amsterdam:

Benjamins. Van Dijk, T.A. (19187a) Communicating Racism.

Newbury Park. CA: Sage.

4.

Van Dijk, T.A. (1987b) Episodic Models in Discourse Processing , in R. t Horowitz and S.J. Samuels (eds) Comprehending Oral and

Written Language, pp. 161-96. New York: Academic Press.

5.

Van Dijk, T.A. (1989a) Social Cognition and Discourse , in H. Giles and R.P. Robinson (eds) Handbook of Social Psychology and

Language, pp. 163-83. Chichester: Wiley.

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