1. Price: value in money placed on a good or service 2. Return on Investment: calculation used to determine the relative profitability of a product 3. Market Share: a firms percentage of total sales volume generated by all competitors in a given market 4. Market Position: relative standing a competitor has in a given market in comparison to other competitors 5. Break Even Point: point at which sales revenue equals expenses of making and distributing a product 6. Demand Elasticity: the degree in which demand is effected by price 7. Law of Diminishing Marginal Utility: consumers will buy only so much of a given product, even if the price is low 8. Price Fixing: Occurs when competitors agree on certain price ranges within which they set their own prices 9. Price Discrimination: a firm charges different prices to different customers in similar situations 10. Unit Pricing: allows to compare prices by a standard unit of measure, like pounds or ounces 11. Loss Leader: item priced at or below cost to draw customers into a store 12. Labor: work for which someone is paid 13. Strategy: careful plan or method for achieving a goal 14. Constant: happening all the time or very often 15. Equate: to regard as equal 16. Price: essential basis of commercial transaction -Barter System 17. Variety of Price Names: Rent,Commission,Dues,Fee,Interest,Wage,Tuition,Salary,Bonus 18. Calculate Break Even Point: Divide total cost&expenses by selling price 19. Law of Demand: as price goes up,Quantity Demanded goes down and vice versa 20. Quantity Demanded: how much of something people will buy at a certain price 21. Quantity Supplied: amount of good or service that a producer is willing and able to supply at a specific price 22. Bait and Switch advertising: a price advertising method in which a business advertises a low price for an item that it ultimately has no intention of selling... 23. Formula for Return On Investment: Profit\Investment