Republic of the Philippines
CEBU NORMAL UNIVERSITY
Osmeña Blvd., Cebu City, 6000 Philippines
Tel/Fax No. (6332) 253-9611
Website: http://www.cnu.edu.ph
Email: mailbox@cnu.edu.ph
CEBU NORMAL UNIVERSITY BALAMBAN CAMPUS
Nangka, Balamban, Cebu, 6401 Philippines
Telephone No. (032) 354-6460
Email: cnubalambancampus@gmail.com
____________________________________________________________________________________________________________________________________
OUTCOMES-BASED SYLLABUS IN TM 125: TOURISM PLANNING AND DEVELOPMENT
Program: Bachelor of Tourism Management
Pre-requisite:
Term
Academic Year
: 1st Semester
: 2019-2020
I. Vision:
A leading multidisciplinary research university of education committed to build a strong nation.
II. Mission:
society.
To develop high-performing professionals and intellectuals proficient in generating new knowledge toward a progressive and peaceful pluralistic
The CNU Mission comprises three mutually reinforcing thrusts:
1. Transformative education that nurtures thinking individuals who are valued members and leaders of society;
2. High impact researches that push the boundaries of knowledge in education and contribute to improving communities; and
3. Strong partnership that collectively and creatively addresses the development gaps of communities.
Core Values:
Commitment to Excellence
Flexibility and Adaptability
Social Sensitivity
Inclusiveness
Honesty and Integrity
Knowledge Generation-Driven
III. Quality Policy:
College of Arts and Sciences
CNU-BC-QAO-005
Syllabus in TM125: TOURISM PLANNING AND DEVELOPMENT
1
Cebu Normal University commits itself to deliver excellence in education, research and extension services towards global competitiveness, to meet
the increasing levels of customer demand, statutory, regulatory and international standards through continuous quality improvement and good
governance.
To ensure compliance to the commitment, relevant and responsive virtual and/or physical monitoring, review and upgrading of service delivery is
implemented.
IV. Exit Institutional Outcomes:
Design Thinkers
Facilitators of Learning
Mission-driven Workers
Protectors of Nature
V. Program/Degree Outcomes
1. BSTM06: Perform the basic functions of management such as planning, organizing, leading and controlling.
2. BSTM11: Plan and implement business related activities.
VI. Course Description:
This course will help students able to understand tourism planning as a process and as a set of techniques for sustainable tourism development giving
importance on the physical environment and the social, cultural and political realities of planning and policy making. Students will engage with practical planning
tools and strategies, industry, government, field work, and individual and group projects to develop an understanding of tourism policy-making processes, and to
gain skills in both evaluation and development of tourism plans and policies. Discussions will also be made on the Philippine Tourism Plan to allow the students an
overview of what real plans are like.
VII. Course Outcomes: Upon completion of the course, the students are expected to:
Course Outcomes (For major courses, these are based on the degree
program performance indicators)
Program/Degree Outcomes Aligned to:
(This refers to BTM program outcomes)
Apply and critique the principles of Planning for developing products BSTM06: Perform the basic functions of management such as planning, organizing,
through Business Planning.
leading and controlling.
Propose solutions and formulate plans to implement and evaluate for
tourism product development.
College of Arts and Sciences
CNU-BC-QAO-005
BSTM07: Apply the basic concepts that underlie each of the functional areas
of business (marketing, finance, human, resources management, information
technology, and strategic management) and employ these concepts in various business
situations.
2
Syllabus in TM125: TOURISM PLANNING AND DEVELOPMENT
VIII. Course Design Matrix
Desired Learning Outcomes (DLO)
Upon the completion of the unit, the
students will have to:
1. identify, describe, explain, internalize,
and demonstrate the vision, mission,
core values of the University and the
institutional, college/campus, degree
and course outcomes
Course Content/
Subject Matter
Unit 0.
The University Manual
The Course /Subject Outcomes
Unit 1. Tourism Planning
and Concept
1.Basic concept of Planning
2.Tourism Policy
1. Discuss the basic concept of
Planning
2. Define Tourism Policy and Tourism
Plan
3.Tourism Planning
3. Explain Tourism Planning
Dimension
Dimension
College of Arts and Sciences
CNU-BC-QAO-005
Outcomes-Based Teaching
and Learning
Assessment of
Learning
Outcomes (ALO)
Lecture / Discussions
Simulations
Recitation
QA format
Thinking Stance
1. Critical Analysis of the
CNU Vision
Guide Questions:
1. What are the most
important words found in our
CNU vision?
2. Why is there is need for
the university to engage in
research?
Buzz Group
Lecture / Discussions
Group presentation
Pen-and-Paper
Test
Quiz on the
corresponding
topic
Syllabus in TM125: TOURISM PLANNING AND DEVELOPMENT
Resource
Materials
PPT
CNU Video
Timetable
Week 1
Week 2
PPT
(technology
driven
materials)
3
Lecture / Discussions
Pen-and-Paper
Test
Group presentation
Quizzes
Unit 3. Planning Factors and
Implication
Lecture / Discussions
Pen-and-Paper
Test
1.Characteristics of Tourism
and their Planning
Implications
2. Factors for Planning
Group presentation
Quizzes
Lecture / Discussions
Formative Test
Role Play
Pen-and-Paper
Test
Unit 2. Tourism
Development Area
1. Enumerate the different tourist sites
and attraction
2. Discuss Tourism Development
Area
1. Enumerate Tourism Characteristics and
their Planning Implications
2. Enumerate the factors to consider for
effective Tourism Planning and
Development
1.Tourist sites and attraction
Week 3
PPT
(technology
driven
materials)
Week 4
PPT
(technology
driven
materials)
Week 5
2.Tourism Development Area
Unit 4. Planning Models
1. Identify the different Planning Models.
PPT
(technology
driven
materials)
1. Different Planning Model in
Tourism

Quizzes
Quizzes
1. Enumerate the Tourism Planning Process
in the national tourism development plan.
2.Differentiate the UNWTO Tourism
Planning Model and Ecotourism Planning
Model
College of Arts and Sciences
CNU-BC-QAO-005
Unit 5. Other Tourism
Planning Models
1. The national tourism
models
2. The UNWTO and
Ecotourism Planning
Model
Lecture / Discussions
Pen-and-Paper
Test
Group activity
Quizzes
Syllabus in TM125: TOURISM PLANNING AND DEVELOPMENT
PPT
(technology
driven
materials)
Week 6
Unit 6. Tools for Tourism
Planning
1. Identify the Situation Analysis in
Tourism Plan
2. Discuss Tools for Situation Analysis
(SWOT)
3.Discuss other Tools to be used for
Situation Analysis in Planning
MIDTERM EXAM
1. Situation Analysis in
Tourism
2. SWOT Analysis
3. Other tools for
situation analysis
Examination
Unit 7. Tourism Product
Development
Group activity
Group
Presentation
Lecture/ Discussions
Hand outs
Week 7
Visual Aids
Quizzes
4
Paper and pen test
Week 8
Lecture / Discussion
Visual Aids
Week 9
Quizzes
Visual Aids
Week 10
Quizzes
Visual Aids
Quizzes
1. Explain the concept of Tourism
product and identify its
components.
1. Components of
Tourism Product
Quiz on the corresponding
topics.
1. Distinguish the prerequisites to
tourism product development
1. Describe each step in the tourism
product development.
1. Prerequisites to tourism Group Activity
product development
Quizzes
Group Activity
1. Steps in tourism
product development
Quizzes
1. State the principles of tourism
product development
1. Principles of tourism
product development
Week 11
Lecture / Discussions
College of Arts and Sciences
CNU-BC-QAO-005
Group Activity
Group
Syllabus in TM125: TOURISM PLANNING AND DEVELOPMENT
PPT
(technology
driven
Week 12
2. Explain the product-market
matching process in detail
3. Enumerate tourism product
development strategies that are
appropriate for different types of
destinations
2. Product Market
3. Tourism Product
Strategies
Unit7.Tourism Impact
Monitoring
Presentation
Week 13
Videos
Lecture / Discussions
1. Explain the functions of indicators
1.Indicators in tourism
as a tourism planning tool.
planning
2. Determine the benefits of indicators. 2.Benefits of indicators
Group Activity
3. Name different indicators for
sustainable tourism development.
4. Explain the criteria for choosing
indicators
Quizzes
3.Indicators for Tourism
Sustainable Development
4. Criteria for choosing
indicators
Unit 8. Theories in Tourism
1. Enumerate the different theory or
approaches for successful tourism
planning
FINAL TERM EXAM
1. Theories and
approaches in tourism
Examination
Quiz on the
corresponding
topics
PPT
(technology
driven
materials)
Week 14
Videos
Week 15
Week 16
Lecture / Discussion
Quizzes
Group Activity
Paper and pen test
Note: This syllabus is flexible and may include additional topics and activities deemed necessary by the teacher.
XIV. References
A. Books:
1. Tourism Planning and Development
College of Arts and Sciences
CNU-BC-QAO-005
materials)
Syllabus in TM125: TOURISM PLANNING AND DEVELOPMENT
Hand outs
Week 17
Visual Aids
Week 18
2. Business Plan
4. https://www.momjunction.com/articles/educational-games-for-your-teen
5. https://www.teachervision.com/top-10-most-popular-graphic-organizers
X. (Minimum)Course Requirements
Class Recitation (attendance and participation)
Performance-based Tasks
Major Examinations
Reflection Papers
XI. Grading Scheme
Performance-based Tasks (60%)
Major Examinations (40%)
For faculty
Designed by:
Reviewed by:
Approved by:
SHIELA MAE D. VILLOCIDO
Faculty
DR. LEVI T. ATIBULA
Campus Director, CNU Balamban Campus
DR. DAISY R. PALOMPON
Vice- President for Academic Affairs
SARAH JANE C. TRAZO
Faculty
__________________________________
Name and Signature of Class Mayor
Date: _________________
College of Arts and Sciences
CNU-BC-QAO-005
Syllabus in TM125: TOURISM PLANNING AND DEVELOPMENT
6
7
College of Arts and Sciences
CNU-BC-QAO-005
Syllabus in TM125: TOURISM PLANNING AND DEVELOPMENT