FINANCIAL INNOVATION IN MEXICO. RICARDO AZCONA PALAFOX, MARILI ARAMBURU MENDOZA, MARIANA NAVARRO HERAS, Universidad Anáhuac Puebla ricardoazconapalafox@hotmail.com, marili.aramburu@gmail.com, marianaelynh@hotmail.com. ABSTRACT. This essay focuses on the nature and prospects of financial innovation in light of the recent global economic crisis. Provided that we strengthen prudential regulation to discourage excessive risk taking in the future, innovation can continue to benefit our societies. Its importance in the business world through of the analysis of its impact on analysis, counting for it with the experiences gathered by the business world. Considered modern the term financial innovation is the act of creating new financial instruments stories like fresh technologies, institutions and markets. It is also protocols such as the product or processes of renewal with product innovations through modern derivative contracts, new securities corporate or different forms of concentrated investment products, as well as the implementation of a process of improvements through these new means to print security in transactions or their prices. INTRODUCTION. Crises are the way to detonate financial innovation, from the need to find solutions leads to the invention of new instruments that help to face real problems, noted Robert C. Merton, winner of the Nobel Prize in Economics in 1997 and in that Mexico has great potential; "Mexico has great potential to take advantage of the benefits of research in order to find new ideas either in the development of technological tools or in the design of new regulatory structures" Financial innovations have served as comprehensive solutions to expand markets, as they arise to meet the need that appears as a result of changes in the economy, financial systems or regulations. These include the introduction of new financial products or changes in processes, as well as renewal and changes in instruments or institutions. The distinguished professor of finance at MIT Sloan School reviewed some cases that resulted in innovations in the financial market, mainly in the derivatives market. "The explosion of risk in the 1970s led to an explosion of financial innovation in the United States that was adopted in other developed and developing markets such as Mexico," he said. It was in that decade that the options market, currency futures market, the first emarket, the Nasdaq, were created; money market funds, index-linked funds; the derivatives market was adopted; the national mortgage market; among others. "The lesson was that a crisis doesn't mean it's going to back down and necessity is the key to innovating." He acknowledged that it is not easy and requires research work, having mathematical bases and knowledge of the science of finance to be able to find practical solutions, but can be found in instruments such as futures contracts, a solution to challenges as was the case with the emergence of oil options. DEVELOPMENT. WHAT IS FINANCIAL INNOVATION? Financial innovation can be defined as the act of creating and then popularizing new financial instruments. This implies advances over time in the financial instruments and payment systems used in the lending and borrowing of funds as well as innovations in the payment mechanisms and systems in the economy. Financial systems provide vital services: they evaluate, screen and allocate capital, monitor the use of that capital, and facilitate transactions and risk management. If financial systems provide these services well, capital will flow to the most promising and deserving firms, promoting and sustaining economic growth. Financial innovation, which is the creation of new securities, markets and institutions, can improve the financial services sector and thereby accelerate economic growth. These advances include innovations in technology, risk transfer and credit and equity generation. A number of innovations have taken place over time among them; the development of Automated Teller Machines (ATMs); the expansion of credit card usage; Debit cards; Money market funds; Basic forms of securitization; Venture capital funds and interest rate and currency swaps amongst many others. The financial innovations have served as integral solutions that allow to expand the markets, since they arise to cover the need that appears as a result of changes in the economy, in the financial systems or in the regulations. It involves the introduction of new financial products or modifications in the processes, as well as reforms and changes in the instruments or institutions. This kind of innovation is classified in three ways: • Products or services. It consists in the creation of new investment, financing and risk transfer instruments. • Processes. Implementation of new risk management techniques, for example. • Markets. Through changes in the structure and organization of existing markets or the emergence of new organized markets. What are the financial innovations that prevail in Latin America? The digital landscape of the companies is modified and is currently being generated from the incorporation of innovation in the corporate culture, investments in high technology and solid collaborations. Consumers are demanding faster, more fluid and convenient shopping experiences, along with new forms of payment. Innovative companies are offering them these experiences, and this study gives us a solid orientation as to how we can continue working with our partners in the region to accelerate payment innovation. To examine this reality, the Visa Innovation Center published the study "The State of Innovation in Latin America", conducted by Americas Market Intelligence (AMI), which examines the indicators, trends and benchmarks of the most innovative companies in Latin America and the Caribbean from the perspective of payments and financial services. The study says that the Mexican market is number one in terms of business model innovation by expanding access to banking, developing omnichannel solutions and alternative payment methods for consumers who do not have access to financial services. Mexico is also home to more than 300 newly created fintech. Recent Mexican legislation is serving to strengthen the fintech environment, while omnichannel solutions for financial services and prepaid credit cards are expanding access to banking with new ways that will help ensure a prosperous future for the country's digital economy, innovation adoption and financial inclusion. Mexico ready to adopt digital payments? 33 financial institutions across Mexico are ready to implement CoDi, the first digital payments platform launched by the country's central bank, and the biggest challenge of financial innovation will not be implementation, but cybersecurity, as it is consider the impact in different areas. In addition, private and public institutions need to develop strategies with cybersecurity depositors to prevent potential attacks by CoDi. Any technological innovation has many benefits, but it also generates new vulnerabilities that can become targets for cyber criminals. In this regard, Laura Jiménez, Darktrace's regional director for Latin America, points out that banks and the Mexican government must take into account and consider Artificial Intelligence (AI) technology that, when making use of their machine learning, does not Supervised, you can learn behavior patterns for infinite numbers of appliances and users and detect threatening anomalies in real time. According to the National Survey on Financial Inclusion 2018, conducted by the Institute of Statistics and Geography, of the 62.2 million people who use a mobile phone, 51% have a bank account, and of that 51%, 78% of them do not have a mobile banking application. Since the Mexican government is beginning to incentivize the use of such applications, it is essential that mexican people are also provided with financial and digital education. Sharing knowledge of CoDi's capacity as a catalyst for local trade by facilitating payments from small and medium-sized enterprises will help facilitate its adoption across the country. As part of this national campaign to educate about CoDi's benefits, the Mexican government should focus on teaching small businesses about cybersecurity. While the government works hand in hand with Mexican banks to detect threats at an early stage, citizens can and should get involved in disclosing this transformational element in the country, and above all contribute to the enabling of the remaining 78% of to approach the new era of the Mexican banking system safely. FINTECH Financial innovation is a natural result of human creativity and has favored families, corporations and the economy. New products contribute to the deepening of financial markets, financial innovation has promoted economic development. Mexico has had a constructive experience in terms of innovation FinTech companies offer various types of financial services and operate within varied markets. Some provide their services directly to users of the financial system and others design solutions for other companies. Mexican fintech leads the Latin American market in terms of the amount they are operating. The truth is that fintech in Latin America has enormous potential for two simple reasons: Large population is not banked. In Latin America there are more cell phones than in the entire United States and Canada. For these reasons, more and more fintech is being created in Latin America, and that is why we have different types of fintech. Country financial distribution ◦ Payments and remittances. ◦ Loans. ◦ Business finance management. ◦ Personal Finance Management. ◦ Collective financing. ◦ Business technologies for financial institutions. ◦ Digital Banks. ◦ Credit score, identity and fraud. ◦ Insurance. ◦ Asset Management. ◦ Negotiation of financial assets and capital markets. In Mexico, the expectation is that Fintech will promote the banking of a large part of the economically active population, which currently does not carry out its economic activities within the Mexican financial system. According to data from the World Bank, 37% of the adult population in the country has access to an official bank account, which implies the rate of de-banking in Mexico is 63%, a figure higher than the average for the region (51%). Even so, the m arket for consumers and under-banked and unbanked SMEs remains the main target segment of fintech startups in Mexico. In the latest update of the Fintech Radar report, Mexico has regained leadership in Latin America by owning the largest Fintech ecosystem in Latin America, which is composed of 394 startups. The growth of Fintech startups is 29.3% percent, if this number is subtracted from the mortality rate recorded in the same period, valued at 11.3% percent, the net growth is 18 percent and involves the creation of 98 new startups. Since the officialization of the so-called Fintech Law in Mexico, which took place on March 9, 2018, as well as the implementation of secondary standards in September of the same year, Mexican financial technology companies have registered a notable boom that has translated in the reconquest of leadership in the Latin American market. Loans 81 startups (20.6%) Payments and Remittances 79 startups (20.1%) Business Finance Management (EFM) 52 startups (13.2%) Personal Finance Management (PFM) 39 startups (9.9%) Business Technologies for Financial Institutions (ETFI) 36 startups (9.1%) Crowdfunding 29 startups (7.4%) Insurance 26 startups (6.6%) Score, Identity and Fraud 16 startups (4.1%) Digital Banks 15 startups (3.8%) Trading and Capital Markets 13 startups (3.3%) Asset Management 8 startups (2.0%) CONCLUSION. The constant change of technology encourages the development of new financial instruments and the internet has made it possible to create products and services online. Likewise, the advance in the knowledge of the financial area stimulates the development of models that allow the introduction of goods such as investment funds or structured notes. Its purpose is to meet the needs that arise from changes in the economic and financial environment. In Mexico, more and more companies are joining this type of innovation, so the Mexican government should focus on teaching small businesses about cybersecurity. We are not aware in companies, nor in government and, of course, less the open population, of the implications, risks and dangers of cyberspace. These are the conclusions we reached in Cybersecurity (a) the big problem is the lack of culture and understanding of the risks in the use of technology at all levels of users; (b) part of the lack of culture implies that it is thought that it will not be violated and the damage and loss escant that an attack can cause both individually and businesses is not measured; c) In the face of this, cybersecurity has unfortunately focused primarily on simply trading in technological prevention tools. Also: (d) in Mexico we do not have adequate public policies; (e) there is a great lack of knowledge on the subject to design, create and implement policies, laws and judicial processes to help deal with crimes; (f) there is no approval of cybercrime in the Federal and State Penal Codes; (g) There is no cooperation between the actors. It is true that there are still many deficiencies in which the country must work for the development of these technologies, but Mexico has the support of many international companies and the government itself, so there is more in citizen participation to get involved in these activities and ensure for a better future. REFERENCES. Banco de México (2007), Reporte sobre el sistema financiero, 2006, www.banxico.org • Eatwell, J. and L. Taylor (2000), “Global Finance at Risk” The New Press. New York, US. Toporowski, J. (2000), The end of finance, capital market inflation, financial derivatives and pension fund capitalism, Routledge Frontiers of Political Economy