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PHOTOGRAPHY AND IT’S USES
By Emma Veness
LANDSCAPE
•
Landscape is a very popular type of photography. It intends to show different spaces
around the world, with little or no human activity, instead featuring subjects such as
strongly defined landforms, weather, and ambient light. Landscape photographers often
attempt to document the space as well as convey an appreciation of the scenery.
•
How landscape photography has changed:
Landscape photography has changed massively in the last hundred years. From these two
photos you can tell with the difference in colour, lighting and the different cameras used. You
can see that O’Sullivan used albumen print, which is a photographic print on a paper based
negative. Where you can see that Adam Burton has used the new technology (SLR) which is
at our advantage today to produce great quality photographers, it looks like he may have used
some kind of artificial lighting.
Simply by comparing these two photos you
can see how landscape photography has
changed over the years
1874 - Timothy H O'Sullivan
2012 – Adam Burton
LANDSCAPE PHOTOGRAPHERS:
•
ANSEL ADAMS-
•
CHARLIE WAITE-
•
ANNIE GRIFFITHS BELT-
FASHION
•
Fashion photography has been in existence since 1839. It’s seen from the covers of
magazines to online shopping websites, it’s popular because fashion and beauty tends to
be everywhere. The industry is very competitive and you can tell by the wide variety of
fashion magazines etc.
Here I will compare how fashion photography has changed in the last 60 years:
This Vogue cover
from 1960 shows
‘Twiggy’. The
photo is quite
plain, white
background, not
much writing,
simple. The
colours are quite
dull and its not
that exiting to look
at.
This is a very recent
2012 vogue cover.
With Kristen Stewart,
who is a famous
actress, the cover has
many bright colours,
it’s all about the
fashion element with
what she's wearing
and her pose. There is
also a lot more brightly
coloured writing on.
FASHION PHOTOGRAPHERS:
•
DAVID BAILEY-
•
STEVE KLEIN-
•
PATERICK DEMARCHELIER-
ADVERTISING
•
We seeing advertising photography everywhere, there used to make us buy their product they
are selling. They draw us in and make us believe that we ‘must have’ their product, they do this
by creating eye catching images. A good advert that stands out among the rest should make you
want to buy the product, unusual and make you want to find out more.
Here I have two Coca-Cola adverts, one from 1960 and one from 2012, just by looking at
them you can see so much difference, from colour to the surroundings of the bottle.
This Coca-Cola
advert is from
1960, the photo is
quite plain, with a
dark/dull
background, the
only thing that
catches your eye
is their slogan in
the white writing.
This advert is from 2012.
you can see how much
technology has changed
just by the edited flowers
around the bottle, the eye
catching red background
draws you in. Compared to
the other advert its more
simple but defiantly more
effective.
ADVERTISING PHOTOGRAPHY
MACRO
•
Macro is capturing photographs of small, detailed insects or plants in most cases. Macro is typically
used in nature shots such as this:
MACRO - DEPTH OF FIELD
•
Depth of field (DOF) is the distance between the nearest and farthest objects in a scene
that appear acceptably sharp in an image. Although a lens an precisely focus at only one
distance at a time, the decrease in sharpness is gradual on each side of the focused
distance, so that within the DOF, the un-sharpness is imperceptible under normal viewing
conditions.
PORTRAIT
•
Portrait photography captures the likeness of someone or a small group
of people. Its taken to capture a persons personality, expression or
mood. Photo albums are often filled with school portraits, wedding
portraits and family portraits. Usually labeled with the photographer's
logo or insignia, portraits should be clear, well exposed and show
creative composition.
This portrait
photograph is of
Johnny Depp, the
photo captures him
at this very time, and
his expression. He is
deliberately looking
at the lens, so he
knows this photo is
being taken.
PORTRAIT PHOTOGRAPHERS
•
ANNIE LEIBOVITZ-
• CHRIS GLOAG-
‘’ A picture is worth a thousand words’’
DOCUMENTARY
•
Documentary photography usually refers to a popular form of photography used to
history significant and historical events. It is typically covered in professional
photojournalism or real life reportage, but it may also be an armature, artistic or academic
pursuit. The photographer attempts to produce truthful, objective and usually candid
photography of a particular subject, most often pictures of people or events.
DOCUMENTARY PHOTOGRAPHERS:
Dorothea Lange-
• Steve Mccury-
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