Sustainable Competitive Advantage
Shell
October 19
1
 Strategic Management is key element for organization survival
 Relevant strategies to suit today’s time and the future
 The basic purpose for strategic management is to create competitive advantage
 It has to do with the way we think
 Competitive Advantage is what keeps the organization alive and growing
 Customers have the option to choose not only from local production, but from the worldwide production
 Innovation is a source of gaining competitive advantage by SMEs
 Deliberate alignment of resources and capabilities to strike competitive advantage
 Have multiple business models and constantly innovate them
Shell
October 19
2
 Quality of the labour
 Sentiment
 Flexibility
 Knowhow
 Personal Approach
 Goodwill
 Customer’s satisfaction
 Stabilization on the market
 Innovation
 Expenditure
 Revenue rise
 Customer responsiveness
 Superior efficiency
Shell
 Customer’s feedback
October 19
3
Business Models
 Who is the customer?
 What do they want?
 What value the firm has created for the customers?
 What value it has created for itself when it serves a customer?
 How it differentiates itself from the competitors?
Shell
October 19
4