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The definition of hard news in media

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Hard news is a term most often used by journalists and others who work in
the media industry, though you may hear others outside the industry use the
term. Hard news is the kind of fast-paced news that usually appears on the front
page of newspapers. Stories that fall under the umbrella of hard news often deal
with topics like business, politics and international news.
The Two Types of News Stories
Hard news and soft news are considered the two major types of news stories
available. Up-to-the-minute news and events that require immediate reporting are
considered hard while features and news that is considered background
information or human-interest are thought of as soft news. Subject matter that is
usually considered hard news includes: Politics, war, economics, and crime. On
the flip side, the arts, entertainment and lifestyle stories are considered to be soft
news in nature.
Soft and Hard News May Overlap
What defines hard news isn't always about the subject matter. Some might call a
news story hard news because it is heavily reported—even though it is a subject
matter considered softer (like entertainment). It is possible to see news features
that may be considered both hard and soft, such as a story about the business
dealings and private life of a successful media mogul, leaving some to wonder if
it is a business or a lifestyle story. Or possibly a story on major style or
renovation trends affecting the sale and cost of homes in a booming housing
market which again, is a blend of lifestyle and business.
The major difference between hard and soft news is the tone in which the story is
presented. Hard news usually takes on a factual approach that explains what
happened, who the main people involved were and where and when everything
happened and why.
Soft news stories can be presented in a variety of ways, but they usually try to
entertain or advise the reader in some way. Listicles, like "Top 10 Ways to
Stretch After a Run to Ease Lactic Acid," are considered soft news, as are more
in-depth entertainment features, such as the lives and scandals of famous
politicians.
Soft Leads
It is important to note that even though some stories may be considered hard
news in style, they may use a soft lead-in to capture the reader's interest (and
heart).
In general, soft news requires a different approach to lead writing and are often
called delayed leads because they start telling a story before getting to the main
facts. Soft-news lead-ins tend to be narrative or anecdotal in nature, where they
tell a story instead of stating important facts.
Feature stories (soft stories that are a little longer and more reflective) often use
soft lead-ins and use more descriptive and colorful language before probing
further. Such stories begin with setting the tone and introducing the reader to the
atmosphere surrounding the story, before jumping into the who, what, when,
where and whys. The story may then be finished up with a conclusion such as
those of more traditional structures of storytelling.
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