NAME: _____________________________________
ONLINE ACTIVITY WORKSHEET
Chapter Five: Communications
1. Explain the mission of effective disaster communications in all four phases of emergency
management:
a. Mitigation: Promote strategies, technologies to reduce the lost of lives and property
damage
b. Preparedness: Provide prevention strategies to the public to reduce risk during future
disasters
c. Response: Provide notification to the public on the disaster and keep them updated
d. Recovery: Provide information on where to receive disaster relief
2. List the 5 critical assumptions that build the foundation of an effective disaster communication
strategy.
a. Customer Focus
b. Leadership Commitment
c. Inclusion of Communication in Planning and Operations
d. Situational Awareness
e. Media Partnership
3. Knowing the number of people killed or injured, damages at the disaster site, the condition of
homes and community infrastructures, and current response efforts, are examples of having:
a. Primary Analysis
b. Situational Awareness
c. Forward Framing
d. Information Overload
4. PIO stands for: Public Information Officer.
5. Describe the duties of the PIO.
The PIO is responsible for collecting and analyzing the scale, damage, and current condition of a
disaster. PIO is also responsible for delivering timely information.
6. List the three key elements of information management in disaster response.
a. Collection of Information
b. Analysis of Information
c. Dissemination of Information
7. List 5 of the reasons people turn to social media during a disaster:
1.
2.
3.
4.
Unfiltered Information
Real-time information / situational awareness
Personal status Info
Immediate Access
5. Contact family and build community
8. If a message is strong, the director of an emergency management organization does not need to
promote open lines of communication among their staff, partners or the public.
a. True
b. False
9. Despite the emergence of new media, traditional media has yet to decline.
a. True
b. False
10. The messengers put a human face on disaster response and are critical to building the public’s
confidence that their community will recovery.
a. True
b. False
11. Who should be the primary face of disaster response instead of the PIO?
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