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starbucks-coffee-roast-spectrum

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Starbucks Roast Spectrum and Core Blends
®
For the last 40 years, customers have come to Starbucks for a range of high quality, bold tasting coffees.
As we continue to grow, new and current customers have asked us for two things: an easier way to find
their favorite coffee and a lighter roast. In response, we are introducing Starbucks® Blonde Roast and
now classify our coffees in three roast profiles so you can easily find the desired flavor and intensity that
meet your customers’ needs. Offering the Starbucks® Roast Spectrum in your operation also allows you
to better align your offering with our retail stores and the coffees that customers seek out on a daily basis.
Scan this QR code with your
smartphone to watch a video
about our new roast profiles.
Our Core Drip Coffee Line Up
Our Newest Blend That’s Both
Mellow And Flavorful.
Blonde
Our #1 Brewed Coffee And A
Customer Favorite.
Medium
The Bold Flavor That Starbucks
Made Famous.
Dark
VERANDA BLEND
PIKE PLACE ROAST
CAFFÈ VERONA
This coffee is mellow and approachable
with delicate nuances of soft cocoa and
lightly toasted nuts, light body and
medium acidity.
Reflecting on our heritage inspired us to
create this delicious blend with smooth
body and subtle flavors of cocoa and
toasted nuts.
A blend of Latin American and Asia/Pacific
coffees, with Italian Roast added for depth.
It’s rich and well-balanced with a dark cocoa
texture and roasty sweetness.
TM
Mellow & Soft
®
Smooth & Balanced
®
Dark Cocoa & Roasty Sweet
Pike Place is a registered trademark of The Pike Place Market PDA, used under license.
Roast Profile
Blonde
Medium
Blend Name
Veranda Blend
TM
Pike Place® Roast
(Decaf coming in Fall 2012)
Caffè Verona®
Description
Mellow & Soft
Smooth & Balanced
Dark Cocoa & Roasty Sweet
Dark
Decaf Caffè Verona®
© 2012 Starbucks Coffee Company. All Rights Reserved. SFS-007-WPS-SS1-00593
Dark Cocoa & Roasty Sweet
Channel Availability
Pack Size
Case Count
2.5 oz. PP
72/case
5 oz. PP
32/case
•
9 oz. PP
28/case
•
16 oz. Ground
6/case
•
2.5 oz. PP
72/case
5 oz. PP
32/case
•
9 oz. PP
28/case
•
16 oz. Ground
6/case
•
16 oz. WB
6/case
•
2.5 oz. PP
72/case
•
5 oz. PP
32/case
•
9 oz. PP
28/case
•
16 oz. Ground
6/case
16 oz. PP
12/case
16 oz. WB
6/case
5 oz. PP
32/case
•
16 oz. PP
12/case
•
16 oz. WB
6/case
Foodservice
Office Coffee
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