Infographic Assignment Sample Rubric Your grade on this assignment is based on the Designer Statement + Infographic itself. The infographic is assessed for visual composition (50%) and research + analysis (50%). The Designer’s Statement is a written reflection on the process of creating the infographic. It is composed of short answer prompts requiring you to describe your intent with this piece, such as: • How is your infographic a form of academic analysis? How does it compare to a research essay? • Which tools did you use to create it (Photoshop? PowerPoint? Illustrator?) • Do you have a design background--and either way, did completing this assignment improve your visual communication and creation skills? • Where did you get your inspiration for this piece--how did you select the subject? • Designer’s Statement is assessed according to the overall level of coherence, depth of self-reflection, writing style and mechanics. Each prompt has a minimum word count. Evaluation of the infographic is based on the following criteria: A. Visual Composition: • Flow of images and text is well organized with a readable narrativity. • Compelling layout, uncluttered -- not too much text, includes sufficient whitespace. • Effective compositional choices (design, formatting, typography, graphics). • Pleasing and coordinated colour scheme. Color coding used effectively to visually separate content and reflect links between ideas, for optimized readability. • Uses high-resolution images, and minimal amounts of text--but enough text that relationships between graphics is clear. Images are not used without permission. • Finished graphic output (jpg) is sufficiently high quality to display well on the Moodle site (no pixelation, blurriness). • Includes informative, relevant title without resorting to sensationalism. • Consistent use of standard grammar, punctuation, and spelling--no typos or colloquialisms. B. Research & Analysis: • Infographic makes a convincing argument or compelling social commentary, well supported by data. • Topic is timely and relevant to the course subject matter. • Approach goes beyond generalizations, cursory introductions, and material presented in lectures to provide insightful and original response to topic. • Comprehensive synthesis of research data into coherent visual narrative, with cohesion (no tangents). • Organized and logical flow of ideas for maximum narrative impact (enabling readability, not random arrangements of facts). Overall clarity of concept. • All sources properly documented and attributed on infographic. Information is accurate and from a reliable source. • Evidence of creative and critical thinking. Rubric designed by Sidneyeve Matrix, Queen’s University 2014. Twitter.com/@sidneyeve
