Internal SC Member Function What Do They Need To Know? Attract and retain customers at a profit Supply Management Finance Marketing Supply Constrains Budget Lead Times Production capacity Supply Management Finance Production Logistics Ensure the supply of all the materials, parts and services required Ingredients Packaging Time Lines Budget Marketing Finance Production Logistics Manage the Money Capital Requirements Revenue Expectations Product Costs Marketing Supply Management Finance Production Logistics Volumes Distribution Areas Distribution Channel Lead Times Product Packaging Recipe Process Modification Volume Lead Times Product Packaging Impact to hardware and software requirements Budget Logistics Manage the means by which the brewery moves and stores beer products. Production Produce and package beer IT Who Provides the Information Manage the means by which the brewery collects, stores, processes and communicates informations Marketing Supply Management Production Marketing Supply Management Production Marketing Supply Management Production Finance