Exam 1 Chapters 1-5 Elements of the definition of PR Race Model Differences in journalism, advertising, marketing and PR Integrated perspective Essential Abilities Organizational Roles Internships Salaries Competition Conflict Stance-driven approach Contingency theory Conflict Management Life Cycle Crisis management The Rosetta Stone The church and propaganda The Boston Tea Party The age of the press agent PR growth with America’s growth Ivy Lee George Creel Edward Bernays Four models of PR Relevance of diversity in PR Professional practice CEO’s and ROI Line and staff functions Levels of influence Trend toward outsourcing